Thailand multimedia cost comparison

TAIYITAO 2O15

Comparison of

Thailand’s

multimedia

advertisement

costs

Survey report

www.taiyitao.com

Rapporteur: Eric Batu

About Taiyitao T Y T (www.taiyitao.com) is the largest online retail website in between of China and AS EAN, offering both C2C and B2C shopping platforms as well as a variety of features and services. The company mission is to foster a comprehensive e-commerce ecosystem that will provide partners and consumers with the best user experience possible. T Y T is already launched in first quarter of 2015. It will become first biggest cross-bordering platform in the South-East Asia. We also preparing largest transaction volume on T Y T (gross merchandise volume or GMV) in 2015.

For more information, please visit: www.taiyitao.com

Welcome to Taiyitao Business Guide 2O15

Taiyitao has prepared the Thailand ’s Multimedia Industry ’ s Advertisement Cost Comparison Guide first year to provide in-depth analysis and valuable insight into marketing currently being offered to company internal use as well as a brief description of whole Thailand’s multimedia advertisement cost. This version is designed for users to easily search through the information from Taiyitao Thailand database, a comprehensive database that provides marketing predictions. The Thailand ’s Multimedia Industry ’ s Advertisement Cost Comparison Guide is accessible right from your personal device - whichever platform you use - including web browser, iOS, Android, or Windows Phone. Our intention is that easy to make a decision for your marketing professional planning strategy and budgets, attempt a new challenge, the guide provides an updated and accurate overview of Thailand’s online marketing for key positions. By focusing on the information classified by category and by industry, the trends of local and regional economies can easily be found. Thailand is a AS EA N number one creative idea country that has fared incredibly well on the global platform. Locally there is a large multimedia companies developed already and their consumption capacity is energetically growing. We are certain that the Advertisement Cost Guide 2015 will be of benefit to you. If you require any additional information, or would like to discuss on any specific parts of this guide, we are glad to be at your disposal.

Mr. Eric Batu

Sales Manager – Thailand Office

Taiyitao Technology Co.,ltd [email protected]

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Disclaimer

All specifications and data are subject to change without notice to improve reliability, function or design or otherwise. Taiyitao website., its affiliates, agents, and employees, and all persons acting on its or their behalf, disclaim any and all liability for any errors, inaccuracies or incompleteness contained in any datasheet or in any other disclosure relating to any information. Taiyitao bears no warranty, representation or guarantee regarding the suitability or liability of the information for any particular purpose or the continuing business behaviour. To the maximum extent permitted by applicable law, Taiyitao disclaims any and all liability arising out of the application or use of any information, any and all liability, including without limitation special, consequential or incidental damages, and any and all implied warranties, including warranties of particular or whole of business purpose, non-infringement and merchantability. Statements regarding the suitability of products for certain types of applications are based on Taiyitao’s affiliates knowledge of typical requirements that are often placed on generic applications. Such statements are not binding statements about the suitability of information for a particular organisations. It is the customers responsibility to validate that a particular information with the properties described in the information specification is suitable for use in a particular organisation. Parameters provided in datasheets and/or specifications may vary in different applications and performance may vary over time. All operating parameters, including typical parameters, must be validated for each customer application by the customer’s technical experts. Information specifications expand or modify Taiyitao’s terms and conditions of purchase and sell, including but not limited to the warranty expressed therein. Taiyitao advertisement guide is not designed for use in life-saving, or life-sustaining organisations or for any other organisations in which the failure of the information could result in damage. Customers using or Taiyitao advertisement guide information not expressly indicated for use in such organisations do so at their own risk. Please contact authorised Taiyitao’s personnel to obtain written terms and conditions regarding information designed for such organisations. No license, express or implied, by estoppel or otherwise, to any intellectual property rights is granted by this document or by any conduct of Taiyitao. Product names and markings noted herein may be trademarks of their respective owners.

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Thailand’s Multimedia Industry

Thailand Multimedia industry’s Overview

Thailand’s multimedia industries has been most creative and powerful leader in AS EA N many years. With their optimist management conduct, business sentiment and open-handed marketing policy still keeping positive and strengthened by a number of growth promoting policy initiatives taken in the current situation. Many of under developing and other countries marketing teams are reference Thailand’s marketing policy. We will consider by three ways about Thailand multimedia industries herein which are newspaper, television and online sectors. In the newspaper sector, The absolute number of Thailand entrepreneurs are increasingly interested in global market and they are looking forward biggest extending opportunity in the abroad countries. As Thailand’s related international and domestic non-government research institutes’ report, Thailand’s English reader entrepreneurs occupancy growing fast as light speed in last few years. In the online sector, Although English reader entrepreneurs growing very fast, the most of world’s multimedia entrepreneurs more focusing in online and mobile sector instead printed newspaper. For the online sector, Facebook, Twitter, Instagram etc. much social network application also occupied biggest scope which is strongly influenced to auditions. Television sector, Although internet is developing fast as light speed, television industries still keeps up to 50 percent of influence power in the Thailand’s multimedia sector. There is a such of disadvantages in Television sector which is hard to monitoring result efficient and highest cost for very short and limited repetition.

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Thailand mass mail service comparison

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1. Thai Bombmail.com quotation

Function / Plan 5,000

email

10,000

email

20,000

email

30,000

email

40,000

email

up to

50,000

email

Email quantity possible

to send 5,000.00 10,000.00 20,000.00 30,000.00 40,000.00 50,000.00

Time restriction for use within one

month within two

month within three

month within six

month within six

month within 12 month

Function All All All All All All Unit cost /by per email/ ฿ 1.00 ฿ 0.09 ฿ 0.08 ฿ 0.07 ฿ 0.06 ฿ 0.05 Total price (including

VAT) ฿ 535.00 ฿ 963.00 ฿ 1,712.00 ฿ 2,247.00 ฿ 2,568.00 ฿ 2,500.00

2. Waveevo.co.th quotation


email

50,000

email

75,000

email

100,000

email

Email quantity possible to

send 25,000.00 50,000.00 75,000.00 100,000.00

Total price (based on

outsource) ฿ 3000.00 ฿ 4500.00 ฿ 5500.00 ฿ 6000.00


email

300,000

email

600,000

email

1,200,000

email

2,400,000

email


send 100,000.00 300,000.00 600,000.00 1,200,000.00 2,400,000.00


month within three

month within six

month within 12 month

within 24 month

Total price (Self manage) ฿ 3990.00 ฿ 10,990.00 ฿ 17,990.00 ฿ 29,990.00 ฿ 47,990.00

3. nationchannel.com quotation


email

600,000

email


send 600,000.00 600,000.00


month within five

month Unit price /per email/ ฿ 2.50 ฿ 1.00

Comparison of website advertisement service in Thai

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1. Thairath.co.th

Politics

Sport

Lifestyle

Entertainment

Social

Abroad

Economy


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1.1 Thairath.co.th


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1.1.2 Thairath.co.th

Politics

Sport


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Entertainment

Lifestyle


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Economy

Abroad


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Social

*CPM – Cost per thousand impressions


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Price: THB50000/ per time Appears: continues 7 days No discount available

Price: THB25000/ per time Appears: continues 7 days No discount available

Price: Negotiable


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2.1.1 Khaosod.co.th- Home page


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2. Khaosod.co.th-Inner pages


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2.1.4 Khaosod.co.th


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1.2 Thailand-business-news.com

Get Influencer make a review on the line

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Thailand mass SMS service comparison

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1. Nationchannel.com quotation

Number of messages Using

Nationchannel

Data /unit cost/

Using customer’s

own Data /unit

cost/

1-30,000 ฿ 1.30 ฿ 0.95

30,001-70,000 ฿ 1.20 ฿ 0.85

70,001-100,000 ฿ 1.15 ฿ 0.80 100,001-300,000 ฿ 1.10 ฿ 0.70 300,001-500,000 ฿ 1.00 ฿ 0.65

Up to 500,001 ฿ 0.90 ฿ 0.55

2. Thaibulksms.com quotation

Package / Plan Quantity of

Sender

name

Time

restriction

possible to

use

Quantity of

SMS Price

Standard Value 1.00 3 years 51,282.00 ฿ 20,000.00

Standard Pack 1 No name 1 year 1,667.00 ฿ 1,000.00

Standard Pack 2 1.00 1 year 9,091.00 ฿ 5,000.00 Standard Pack 3 1.00 2 years 22,222.00 ฿ 10,000.00 Corporate Value 3.00 3 years 50,848.00 ฿ 30,000.00 Corporate Pack 1 No name 1 year 1,111.00 ฿ 1,000.00 Corporate Pack 2 1.00 1 year 6,024.00 ฿ 5,000.00 Corporate Pack 3 1.00 2 years 14,493.00 ฿ 10,000.00

Summary

Thailand multimedia industry is quite developed than other countries. It is the reason for why many of online websites and platforms growing very fast in this country. I this report we are possible to plan advertisement cost as above public quotations. I personally think that we can try to advertise by multimedia way to check market feedback and we need to continuously keep it if is got good result. Of course, we couldn’t completely sure if the result is very good, but, at least we will never know the possibility should we are did not try. Advertisements generally possible to increase the worthiness of the industry and it makes sales more easy to achieve work purposes.

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Tel: +66 02-4401111

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[email protected]

Thailand multimedia cost comparison

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Transcript of Thailand multimedia cost comparison