Thailand exported 2,417,653 MT 2,417,653 MT 2,417,653 MT ...
Transcript of Thailand exported 2,417,653 MT 2,417,653 MT 2,417,653 MT ...
To cite this work:
Kijchavengkul, T., Netramai, S. (2021). Crop Journey –
Innovation and Food Security: C010 - Marketing of fruits and
fruit products / C011 - Innovations in fruits and fruit products
[Training Handout]. School of Bioinnovation and Bio-based
Product Intelligence, Faculty of Science, Mahidol University,
Nakhon Pathom, Thailand. 14 p.
To cite specific graphic, see additional information in the
footnote of each slide.
C010 - Marketing of fruits and fruit products
/ C011 - Innovations in fruits and fruit
products
September 7, 2021
Dr. Thitisilp Kijchavengkul and Asst. Prof. Dr.
Siriyupa Netramai 1
C010Marketing of fruits and fruit products
C011Innovations in fruits and fruit products
Source: Office of Agricultural Economics
FruitFruitFruitFruit Production (MT)Production (MT)Production (MT)Production (MT) FruitFruitFruitFruit Production (MT)Production (MT)Production (MT)Production (MT)
Pineapple 1,504,359 Rambutan 270,053
Longan (Dragon eye)
1,182,462Tangerine
orange204,737
Durian 1,115,998 Cavendish banana 136,067
Coconut 591,017Long Kong
(Southern Langsat)74,358
Mangosteen 336,861 Lychee 33,996
Table Table Table Table 1111. . . . Top 10 Thai fruits produced in 2020202020202020
Thai fruits productionThai fruits productionThai fruits productionThai fruits production 2
C010 - Marketing of fruits and fruit products
/ C011 - Innovations in fruits and fruit
products
September 7, 2021
Dr. Thitisilp Kijchavengkul and Asst. Prof. Dr.
Siriyupa Netramai 2
Thai fruits exportThai fruits exportThai fruits exportThai fruits export
• Thailand exported 2,417,653 MT 2,417,653 MT 2,417,653 MT 2,417,653 MT of fruits to overseas with the values of 4.41 billion USD.
Source: Office of Agricultural Economics
3
FruitFruitFruitFruitExport Export Export Export
(x 1,000 MT)(x 1,000 MT)(x 1,000 MT)(x 1,000 MT)FruitFruitFruitFruit
Export Export Export Export (x 1,000 MT)(x 1,000 MT)(x 1,000 MT)(x 1,000 MT)
Durian 620 Banana 15
Longan 464 Rambutan 11
Mangosteen 291 Pineapple 9.89
Mango 90 Orange 2.47
Pomelo 20 Apple 1.85
Table Table Table Table 2. . . . Top 10 Thai fruits exported in 2020202020202020
Thai fruits exportThai fruits exportThai fruits exportThai fruits export
Source: Office of Agricultural Economics
4
C010 - Marketing of fruits and fruit products
/ C011 - Innovations in fruits and fruit
products
September 7, 2021
Dr. Thitisilp Kijchavengkul and Asst. Prof. Dr.
Siriyupa Netramai 3
Figure Figure Figure Figure 1111. . . . Marketing system of
Thai fruit marketing system Thai fruit marketing system Thai fruit marketing system Thai fruit marketing system 5
Source: Jealviriyapan (2001), available at: http://www.mcc.cmu.ac.th/agbus/isam/paper/20Thai_pat.PDF
DomesticconsumersDomestic
consumers
ExportersExporters
ExportersExporters
Local collectors
District collectors
Retail merchants
Collectors from other provinces
ManufacturerManufacturer
Wholesaler in Bangkok
Wholesaler inother provinces
Retailer in Bangkok
Retailer in other provinces
FarmersFarmers
Thai fruit products Thai fruit products Thai fruit products Thai fruit products
• Fresh produce & Fresh-cut
• Processed product
• OTOP product
6
C010 - Marketing of fruits and fruit products
/ C011 - Innovations in fruits and fruit
products
September 7, 2021
Dr. Thitisilp Kijchavengkul and Asst. Prof. Dr.
Siriyupa Netramai 4
Fresh produce & FreshFresh produce & FreshFresh produce & FreshFresh produce & Fresh----cut cut cut cut
• Domestic market• Talaad Thai
• Largest fruit wholesale market in ASEAN• Link
7
• Domestic market (cont.)
• Simummuang Market• 2nd largest fruit wholesale market in Thailand
• Link
• YouTube
Fresh produce & FreshFresh produce & FreshFresh produce & FreshFresh produce & Fresh----cut cut cut cut (cont.) 8
C010 - Marketing of fruits and fruit products
/ C011 - Innovations in fruits and fruit
products
September 7, 2021
Dr. Thitisilp Kijchavengkul and Asst. Prof. Dr.
Siriyupa Netramai 5
9
Fresh produce & FreshFresh produce & FreshFresh produce & FreshFresh produce & Fresh----cut cut cut cut (cont.)
• Domestic market (cont.)• Food Villa
• High-end wet market• Facebook
• VDO
• Salaya marketplace• Traditional wet market
• VDO
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C010 - Marketing of fruits and fruit products
/ C011 - Innovations in fruits and fruit
products
September 7, 2021
Dr. Thitisilp Kijchavengkul and Asst. Prof. Dr.
Siriyupa Netramai 6
Fresh produce & FreshFresh produce & FreshFresh produce & FreshFresh produce & Fresh----cut cut cut cut (cont.)
• Domestic market (cont.)• Lemon Farm
• Organic food (sustainability-themed)• Organic fruits, vegetables, and food products
• Website
• VDO
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Sustainability Sustainability Sustainability Sustainability 12
PLANETPLANETPLANETPLANET
PEOPLEPEOPLEPEOPLEPEOPLE PLANETPLANETPLANETPLANET
C010 - Marketing of fruits and fruit products
/ C011 - Innovations in fruits and fruit
products
September 7, 2021
Dr. Thitisilp Kijchavengkul and Asst. Prof. Dr.
Siriyupa Netramai 7
Fresh produce & FreshFresh produce & FreshFresh produce & FreshFresh produce & Fresh----cut cut cut cut (cont.)
• Domestic market (cont.)• Gourmet market
• Supermarket• VDO
• Villa Market• Supermarket
• VDO
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Fresh produce & FreshFresh produce & FreshFresh produce & FreshFresh produce & Fresh----cut cut cut cut (cont.)
• Domestic market (cont.)• makro
• Club store• VDO
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C010 - Marketing of fruits and fruit products
/ C011 - Innovations in fruits and fruit
products
September 7, 2021
Dr. Thitisilp Kijchavengkul and Asst. Prof. Dr.
Siriyupa Netramai 8
Fresh produce & FreshFresh produce & FreshFresh produce & FreshFresh produce & Fresh----cut cut cut cut (cont.)
• Domestic market (cont.)• 7-Eleven
• Convenient store• Fruits, fresh-cut, processed fruit product
• VDO
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Fresh produce & FreshFresh produce & FreshFresh produce & FreshFresh produce & Fresh----cut cut cut cut (cont.)
• Delivery • Tops supermarket
• Fruits & vegetables and other groceries• Website
• Big C hypermarket • Fruits & vegetables and other groceries
• Website
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C010 - Marketing of fruits and fruit products
/ C011 - Innovations in fruits and fruit
products
September 7, 2021
Dr. Thitisilp Kijchavengkul and Asst. Prof. Dr.
Siriyupa Netramai 9
Fresh produce & FreshFresh produce & FreshFresh produce & FreshFresh produce & Fresh----cut cut cut cut (cont.)
• Delivery (cont.) • Daily Fresh Fruit
• High-end imported fruit• Facebook
• Fruit at Work• Fresh-cut (ready-to-eat) & cold pressed juice
• Website
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Fresh produce & FreshFresh produce & FreshFresh produce & FreshFresh produce & Fresh----cut cut cut cut (cont.)
• Delivery (cont.)• Kor.Panich (Michelin guide’s Bib Gourmand)
• Fresh-cut ripe mango and sticky rice (Thai dessert)• Grab Food website
• Maevaree• Fresh-cut ripe mango and sticky rice (Thai dessert)
• Grab Food website
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C010 - Marketing of fruits and fruit products
/ C011 - Innovations in fruits and fruit
products
September 7, 2021
Dr. Thitisilp Kijchavengkul and Asst. Prof. Dr.
Siriyupa Netramai 10
Fresh produce & FreshFresh produce & FreshFresh produce & FreshFresh produce & Fresh----cut cut cut cut (cont.)
• SMEs • Nong Rung Thai fruits
• From wholesale fruit dealer to fruit truck franchise• Link
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Fresh produce & FreshFresh produce & FreshFresh produce & FreshFresh produce & Fresh----cut cut cut cut (cont.)
• SMEs (cont.) • Agrotourism
• Suan Lamai• http://www.suanlamai.com/
• Example• https://weekdayspecialthailand.com/3534
• https://www.chillpainai.com/scoop/1617/
• https://traveleastthailand.com/6310
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C010 - Marketing of fruits and fruit products
/ C011 - Innovations in fruits and fruit
products
September 7, 2021
Dr. Thitisilp Kijchavengkul and Asst. Prof. Dr.
Siriyupa Netramai 11
Fresh produce & FreshFresh produce & FreshFresh produce & FreshFresh produce & Fresh----cut cut cut cut (cont.)
• SMEs (cont.) • Agrotourism (cont.)
• CORO Field• http://www.corofield.com/en
• https://www.facebook.com/corofieldTH/?ref=page_internal
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Fresh produce & FreshFresh produce & FreshFresh produce & FreshFresh produce & Fresh----cut cut cut cut (cont.)
• Exported product• Thongpad Fruits Vegetable Co.,Ltd.
• http://www.888fruits.com/index.php?lange=en
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C010 - Marketing of fruits and fruit products
/ C011 - Innovations in fruits and fruit
products
September 7, 2021
Dr. Thitisilp Kijchavengkul and Asst. Prof. Dr.
Siriyupa Netramai 12
Packaging technology Packaging technology Packaging technology Packaging technology
Source: https://www.facebook.com/cocothumb/?ref=page_internal and https://www.coconuttoday.com/index.php
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• Coco ThumbTM
• K Fresh Co. Ltd.
• VDO
• Patented packaging invention• International patent
Packaging technology Packaging technology Packaging technology Packaging technology (cont.)
Source: https://www.kehakaset.com/articles_details.php?view_item=729
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• Paper + Ethylene absorber • Department of Agriculture
• + activated charcoal activated charcoal activated charcoal activated charcoal and durian rind pulp
• Mango• � shelf-life of fresh fruit by ~10 days
• https://www.kehakaset.com/articles_details.php?view_item=729
• https://youtu.be/uiblE672SZI
C010 - Marketing of fruits and fruit products
/ C011 - Innovations in fruits and fruit
products
September 7, 2021
Dr. Thitisilp Kijchavengkul and Asst. Prof. Dr.
Siriyupa Netramai 13
Packaging technology Packaging technology Packaging technology Packaging technology (cont.)
Source: Sarpetch C, Lanchai M, Sanrucksa P. Efficiency of ethylene absorber paper containing activated carbon from banana sheath in prolonging storage life of ‘Hom Thong’ banana. Thai Journal of Science and Technology. 2020. 9(4):500-511.
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• Paper + Ethylene absorber (cont.)• Expert Center of Innovative Agriculture, Thailand Institute of
Scientific and Technological Research
• + activated carbon activated carbon activated carbon activated carbon and banana sheath pulp
• 'Hom Thong' Banana
• https://doi.org/10.14456/tjst.2020.53
Packaging technology Packaging technology Packaging technology Packaging technology (cont.) 26
• Paper + Ethylene absorber (cont.) • Expert Center of Innovative Agriculture, Thailand Institute of
Scientific and Technological Research
• + zeolite and KMnOKMnOKMnOKMnO4444
• 'Hom Thong' Banana
• http://164.115.28.46/thaiexen/file_upload/submitter/file_doc/79489735fb1ced35be2a4afbf4c859529fa0.pdf
C010 - Marketing of fruits and fruit products
/ C011 - Innovations in fruits and fruit
products
September 7, 2021
Dr. Thitisilp Kijchavengkul and Asst. Prof. Dr.
Siriyupa Netramai 14
Packaging technology Packaging technology Packaging technology Packaging technology (cont.)
Source: https://www.pptvhd36.com/news/ประเด็นร้อน/31108
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• Active- and Intelligent packaging system for durian• Faculty of Science and Technology, Thammasat University
• + ethylene indicator ethylene indicator ethylene indicator ethylene indicator
• http://fic.nfi.or.th/technologyandinnovation-detail.php?smid=99
Packaging technology Packaging technology Packaging technology Packaging technology (cont.) 28
• Film to Fly• Faculty of Science and Technology, Thammasat University
• Antimicrobial edible coating • + cumincumincumincumin leaf extract leaf extract leaf extract leaf extract and water Hyacinth pulp
• https://tu.ac.th/thammasat-sci-film-to-fly-and-extract-from-bran