E-commerce in Thailand is fast growth in 2-3 years ago. There are many players that involving in this industry but no resource and enough information for supporting everyone want to know about this. That’s a reason to make and collect all essential information for anyone interested.

This report is a result of the collaboration between thumbsup and FastinFlow as both parties realized that the growth of the e-commerce in Thailand is really interesting and with such outstanding growth, many domestic and foreign players have jumped in which results in even greater changes in terms of consumers’ online behaviors in the past few years. However, the information that focuses on e-commerce in Thailand hasn’t been properly and thoroughly collected and analyzed, therefore we found that it was necessary to gather all the information and do the survey with the local consumers. We believe that the data will be highly useful for anyone who is interested in the e-commerce in Thailand.

The making of this report?

What will you find in this report?

We will cover all angles starting from the overview of the e-commerce in Thailand, including the current situation, the ecosystem, the law and regulation, and all the way to consumer survey with over 600 samples. Then we will present the online shopping behaviour analysis which will explain what consumers think towards online shopping and e-commerce in the present day.

Moreover, we will also present the outlook for the e-commerce industry which includes the perspectives from various key players, including corporate and private players and the mobile payment service providers.

Content– Thailand’s economic overview – Current e-commerce industry in Thailand – Situation and challenges of e-commerce business in Thailand – Rules & Regulations – Ecosystem – Buying Behaviour survey (more than 600 users) – The future of e-commerce in Thailand (Interview key influencers and e-commerce business professionals)

Highlight

The most concern that Thai consumers have is “safety on payment”

when buying products online 59%

Over 88% of Thai consumers expect to see the improvement of warranty from product and service

Highlight

Late delivery is the most common found problem in buying products online. Over 61% of buyers used to face this problem

75% of Thai shopaholic in this study is transferring the money by bank to buy online.

55% of our study groups buy products online with the amount of Bt100- 1,000 per time

HighlightProduct types or services that used to buy

Who we are

thumbsup is a leading digital marketing media in Thailand. They have been reporting on local adtech, e-commerce, social media movement since early 2011. T h e i r c o n t e n t h a s b e e n syndicated in the top publications in Thailand. The platform includes Spark Conference, Digital Matters Event and TV program.

Fastinflow is a consumer research platform that allows marketer to run a short marketing survey and get result within a day.

Get the full reporthttp://bit.ly/ecommerceth2015