Thai Union Training Union.pdf · Focus on “Inbound” Data: Japan National Tourism...
Transcript of Thai Union Training Union.pdf · Focus on “Inbound” Data: Japan National Tourism...
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Thai
Union
Training
Akira(TUMSAT)
Daiki(TUMSAT)
Noon(CU)
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Our Mission
• How to improve on production lines
• Idea how to get a new customer
• New products for Japanese young generation
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Our Mission
• How to improve on production lines
• Idea how to get a new customer
• New products for Japanese young generation
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Outline
• Activities
• Objective
• Improvement
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・Watching production lines・Q.C & Q.A・Process development
Activities
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Objective
To improve production line
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Improvement➀
Manualto Machine
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Manual processes
Low cost
Slow speed
High cost
High speed
Machine processes
Worse Efficiency Better Efficiency
No problemin the future
Best
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Manual process
Machine process
Permanent
Only first time
Both efficiency and cost
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Improvement②
Thawing Process
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Thawing machine Ex) Amaebi
Water 10℃
15℃
→Raising the temperature of water
Electricpower
Demerit
Now
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Thawing machine Ex) Amaebi
Water
Boiling Process
Using air of freezer15℃
Merit→Not to use another electric power, reusing water
Improvement
Demerit→When boiler doesn’t work
: Water
Water treatment
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Improvement③
Metal Detecting
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Metal detector
Now
→Products →People
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Improvement
Metal detector
Not only productsbut also people
Much more safety
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Improvement④
Useless
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Ex) Amaebi production line
Feed Mill Factory
Cheap
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Our New Products
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Our Mission
• How to improve on production lines
• Idea how to get a new customer
• New products for Japanese young generation
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Outline
•Current product
•Suggestion• 2 Channels
-”Washoku” food service
-International in-flight meals
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Ex.) MONORI
• Sold in domestic, Korea, Hong Kong, China,
etc...
• NET 25g(China:40g)
• Shrimp cheek fry→Snack
• Flavor: Original, Spicy
✓Efficiency to transport for Japan(50% air)
✓High price(30THB≒100JPY/25g)
If sell in Japan→More higher
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Ex.) Shrimp Ring
• Sold in Korea, EU, Canada, and U.S.
• Youtubers post eating sound movie
✓Not suit in Japanese market
Why!? →Higher price than Chiken...
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Focus on “Inbound”
Data: Japan National Tourism Organization(JNTO)
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
2010 2011 2012 2013 2014 2015 2016 2017
Visitors to Japan
Korea China Taiwan Asia EU U.S. Other
• Japanese population start to
decrease
↓But…
• Visitors increasing year by year
• Plan to 40 million foreign
visitors on 2020
(Olympic games in Tokyo)
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Ex.) GANKO
• Food service company origin in Osaka
• Sushi restaurant, Japanese traditional building restaurant(Oyashiki), etc...
• Over 1 million foreign visitors coming
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“Washoku”
• Added UNESCO Intangible Cultural Heritage on Dec. 2013
• Not only “Japanese food”
• Respecting nature, healthy, Omotenashi:hospitality of Japanese etc...
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Collaboration
Experience
Japanese
culture
Shrimp on
“Washoku”
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In Japan...
Reasonable
*not only cheep
SatisfactionPremium
Balance is important!
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New channel
In-flight meal
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In-flight meal
• International flight required to provide in-flight meal by IATA
• Large amount of consume(200-300 meals/flight)
• Thai Union not have channels abroad yet
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Export
TU
Product
Airplanes
Thai
Union
Factory to
cook in-
flight meals
Airlines
Develop menu together
etc...
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Our Mission
• How to improve on production lines
• Idea how to get a new customer
• New products for Japanese young generation
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New products
for Japanese young
generation
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Purchase Behavior of Japanese
✓ High quality
✓ Cheap price
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Shrimp food product
Garlic shrimp Fried cheek of shrimp
Ebi yose Fried Ebi Shumai Gratin
Shrimp tempura black pepper snack
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New products
❖ Shrimp tatsuta
❖ Ebiyaki
❖ Ebi Fry with shrimp powder
❖ Takoyacruk
❖ Fried Shrimp-paste ball
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Shrimp tatsuta
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Shrimp tatsuta
❖ Naturally shrimp taste and feel satisfied
❖ Season limited produce (when promoting)
Feature of Product
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Shrimp tatsuta
How to make new product
Raw materials and ingredients
✓ Shrimp (remain head and tail)✓ Predust
✓ Butter✓ Starch
✓ Sesame
Processing
Cutting tip and peeling
shell of shrimp
(remain head and tail)
Soaking into predust,
butter, and starch
with sesame
Prepare all raw materials
Freezing
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Shrimp tatsuta
❖ High price compared to other hot snacks in convenience store
Sell as limited edition first
Problem
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Ebiyaki
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❖ Increasing yield
❖ Easy to eat and satisfied
❖ Naturally taste of shrimp
Feature of Product
Ebiyaki
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✓ Egg
✓ Soup
✓ Water
✓ Seasoning
✓ Flour
Prepare all raw materials
✓ Cooked shrimp
Mixing flour, egg, water,
amaebi head soup
and seasoning
Cook in a
takoyaki maker
Ebiyaki
How to make new product
Raw materials and ingredients
Processing
Freezing
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Ebiyaki
When you want up scale. You should use high technology to cook
✓ Need to install new machine
✓ Easy to burn due to sugar inside the soup
Problem
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Ebi Fry with shrimp powder
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• Using shrimp powder
→ To decrease useless part of shrimp
Ex) 1. 100% 60%
2. 100% 90%
→ Flavor is better than normal
Feature of Product
Ebi Fry with shrimp powder
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Calcium
AstaxanthinChitin
Dietary fiberCalcium
Chitin
Ref: http://www1.mhlw.go.jp/topics/kenko21_11/b1.htmlRef: http://www.kagome.co.jp/vegeday/nutrition/201702/6296/l
Ebi Fry with shrimp powder
• Using shrimp powder
→ To get some nutrients
Feature of Product
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✓ Shrimp
✓ Pre-dust
✓ Batter Mix
✓ Bread crum BCE-GFR (Wet panko)
✓ Shrimp powder
Ebi Fry with shrimp powder
How to make new product
Raw materials and ingredients
Processing
Predust Butter mix
wet panko and shrimp powder Freezing Pre-Fried
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Takoyacruk
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Takoyaki Kanomcruk Takoyacruk
Feature of Product
Takoyacruk
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❖ Get some Nutrients
❖ Easy to eat
❖ Original product in new style
Takoyacruk
Feature of Product
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✓ Egg ✓ Wheat Flour
✓ Milk ✓ water✓ Salt✓ Dashi
✓ Shrimp powder✓ Sugar
✓ Soy sauce
✓ Corn flour
Takoyacruk
How to make new product
Raw materials and ingredients
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Prepare all raw materials
Mix all raw
materials with a whisk
Heat a pan with oil
Pour batter to fill the holes of the pan
Drop Shrimp,
Carrot and Spring onion
Cook at medium
heat for 3-4 minutes
Place the cooked
Takoyacruk on a plate
Freezing
Takoyacruk
How to make new product
Processing
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Fried Shrimp-paste ball
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❖ Get some Nutrients
❖ Increasing yield
❖ Everyone can eat
Fried Shrimp-paste ball
Feature of Product
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✓ T-8 flour ✓ Shrimp ✓ White Egg powder
✓ Green curry seasoning✓ Salt ✓ Carrot ✓ Oil
✓ Spring onion
Fried Shrimp-paste ball
How to make new product
Raw materials and ingredients
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Prepare all raw materials
Mix all raw
materials with a whisk
Weighting batter 23 g
Put batter to coat with Quail egg
knead with
cornflakePre-fried Freezing
Fried Shrimp-paste ball
How to make new product
Processing
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Thank you for listening!