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Thai ICT Trade Delegationto Jakarta, Indonesia

8-11 August 2011

Dr. Thanachart NumnondaDirectorSoftware Park Thailand9 August 2011

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Agenda

Brief introduction to OSMEP / Software Park

Thailand ICT Market

Introduction to Thai ICT delegation.

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Thai ICT Trade Mission

Jakarta, Indonesia 8-11 August

Total 18 software delegation ICT companies

Lead by OSMEP and Software Park Thailand

Partial funded by OSMEP

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Mission Senior Officers

Mr.Pak Tongsom (Deputy Director General, OSMEP)

Mr.Chanarong Aramkul (Senior Specialist, OSMEP)

Ms.Chamaiporn Pornpruethianan (Deputy Director, Software Park)

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OSMEP

Office of Small and Medium Enterprises Promotion

Thailand's central organization in formulating SMEs promotional policies and strategies

Serving as Thailand's SMEs information center

Cooperate with other sectors in Thailand and other countries in order to promote Thai SMEs

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Software Park Thailand

Open in November 1999

Provides Office Space, Training, Seminar, Business Matching, Incubation Center

55 Software Companies + 50 New entrepreneurs

Position as a Gateway to Software Business Opportunity in Thailand

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Agenda

Brief introduction to OSMEP / Software Park

Thailand ICT Market

Introduction to Thai ICT delegation.

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Thailand Economics

Sovereign Rating is Domestic Rating A-; foreign Rating BBB+ [Standard & Poor's]

Change of Gross National Income(GNI) from Lower Middle to Upper Middle in July 2011 [World Bank]

Reserve Funds; $184,897 Million [July 2011] Rank No. 12 in The World

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Thailand Rating is BBB+

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Thailand ICT Market

Market value increases every year due to global trend in IT for business to reduces costs

the popularity of social media/ smartphone and media tablet

The need of using of software in government, state enterprise and private sectors.

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ICT in Thailand

Internet users 24 millions

Mobile users more than 69 millions

Mobile broadband users 1.66 millions

Smart phones sold in 2011 > 2.5 Millions

Facebook users more than 10 millions

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Thailand's ICT Market Highlight

The Thai IT market is the largest in the South East Asia region and, is projected to grow at a CAGR of 12% over the 2010-2014 period

The total value of Thai domestic spending on IT products and services should pass US$ 5.4 bn in 2010 and US$ 8.7 bn by 2014

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Thailand ICT Market 2009-2010& Outlook 2011

Source : NECTEC, SIPA, TRIDI

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Emerging Technology Market

Broadband market is growing– 2.6 Million Homes has broadband

– Market size is 20,000 Million Baht

Mobile App & Technology is growing– Tablets & Smartphone explosion

– Local Mobile Apps 530 Apps [495 Million Baht]

– Demand on mobile contents, m-commerce, m-payment

Cloud Computing is coming & large opportunities for Thai Enterprises

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Thailand Software Industry

2011 Software Market 84,233 Million Baht

100,000+ IT Professional

3,000+ Software Companies; 40,000 skill software workers

One of the Top 30 offshore outsourcing destination rated by Gartner [Dec 2010]

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Gartner: Thailand is one of the top 30 locations for offshore services in 2010

The 10 criteria were: language, government support, labor pool, infrastructure, educational system,

cost, political and economic environment, cultural compatibility, global and legal maturity,

and data and intellectual property security and privacy.

Source : Gartner Dec 2010

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Global Services Location Index 2011

Source : AT Kearney Feb 2011

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Software Industry Demand/Supply Score

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Agenda

Brief introduction to OSMEP / Software Park

Thailand ICT Market

Introduction to Thai ICT delegation

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Thai ICT Trade Delegation 2011

Total 18 Companies

Various software categories who have worked and compiled successfully to localization and international market.

Partner with several world's leading software vendors; Microsoft, IBM, Oracle

Solutions for many industrial sectors; such as banking, tourism, financial, telecom.

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Thai ICT Trade Delegation

Financial and Banking Software

Manufacturing and Enterprise Software

E-Learning

Mobile Application

Interactive Marketing

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Financial and Banking Software Application

•Portfolio management •Risk management •Mutual fund•Bank and Financial Application

Manufacturing and Enterprises Software

•Construction•ERP cloud•ERP in Jewelry•GPS•Fleet management•Record and Document Management

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E-learning •Human Computer Interactive

Mobile Application •Mobile application•Mobile network•Network testing

Interactive Marketing •CRM•Call center,•Outsourcing•Open source CRM

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Towards ASEAN Community 2015

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Impact of AEC

• Gross GDP to 2.65 Trillion from 1.8 • Opportunity in ICT industry for other

industries to reduces costs• Free fow of Human Resources• Re-thinking of Investment Incentve• Large investment opportunity • Industry Shif

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Open New Opportunities

Indonesia – Thailand

Software Business Partnership

to work in

Local & global ICT markets

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Thank you

thanachart@swpark.or.thwww.swpark.or.thwww.facebook.com/softwareparkthailandwww.slideshare.net/softwarepark