8/4/2019 th76proposal

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Premise

Most of people dont know about the province motto and they dont know the uniqueness intheir hometown. As the result, these people dont know anything in their province and theydont get the uniqueness from these provinces to be the business opportunities. The purposeof this book is to help the people enjoy with their uniqueness and have fun with the mascot, so

they can find this knowledge and make it to be their opportunity.

Unique selling proposition

If the consumer in the target market purchase and read Thailand 76 mascots Then they will get

Understand and know the uniqueness in every province in Thailand. They can gain this knowledge to be their opportunity for their business,

education and society.

Proud in their hometown and decrease the number of social conflict that wehave seen on every media channel.

Because the book will Explain and provide information, history and the uniqueness to the target

market.

Provide the most of Thailand in their province and the thing that people neverknow.

Tell the province motto and calling code of every province.Overview

The manuscript is divided into five distinct parts:

Part I: The Social Frustration. Many people got suffered from the social problem and theycannot escape it, because of they dont know anything about their hometown. Business

opportunity will not happen with them and they must to be worker or employee in another

city or in capital city such as Bangkok, Pataya and Chiang Mai. So the challenge in the

country will be more increase. They have to leave their hometown and take their family to

take care by themselves. So the children should be the future of country, but the problem

makes them change so they will be the problem of the society such as Dek Vant or Sakoi

Girl. So these problems will go to social life circle than they will get suffer. Part II: Four attributes that people should know. They must know the province motto at least

their home town, they must know the information of their province, and they must know thecalling code well. Last they will know more about most of Thailand and the world. These

attributes should make people more than not just only know the name of province that they

born.

Part III: Three principles that people must learn and use it in real life. The principle the thingsshould know is very quite simple by using Maslow Hirachy of Needs.

Need for safety Need for acceptance Need for self actualization.

Part IV: skills that people must Master. In addition people