th Strategies to Boost Garment Exports of India · Category India’s Share in Global Trade...
Transcript of th Strategies to Boost Garment Exports of India · Category India’s Share in Global Trade...
7th International Conference, Indian Polyester 2020
Strategies to Boost Garment Exports of India
3rd March, 2020
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Presentation Flow
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Apparel Market Opportunity
Innovative Models to Increase Garment Exports
Apparel Market Opportunity
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Global Apparel Trade is Growing
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444 429 444 470
2010 2015 2016 2017 2018
CAGR: 4%
Values in US$ Billion
The global apparel trade has grown at 4% CAGR since 2010
EU-28 is the largest importer of apparel, followed by USA
Markets 2010 2015 2018 CAGR
EU-28 152 166 196 3%
USA 73 86 83 2%
Japan 23 25 28 2%
China & HK 10 15 19 8%
Canada 7 9 10 5%
Others 83 143 134 6%
Total 348 444 470 4%
Values in US$ Billion
Data Source: UN Comtrade
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Synthetic Apparel is Witnessing Faster Growth
Global Apparel Trade US$ 470 Billion
Knitted Apparel US$ 236 Billion (50.2%)
Woven Apparel US$ 234 Billion (49.8%)
Cotton Synthetic Others
Trade US$ 109 Bn. US$ 99 Bn. US$ 28 Bn.
Share 46% 42% 12%
CAGR (2010-2018)
-3% 6% 6%
Cotton Synthetic Others
Trade US$ 92 Bn. US$ 120 Bn. US$ 22 Bn.
Share 39% 51.5% 9.5%
CAGR (2010-2018)
3% 8% 2%
Data Source: UN Comtrade
Other Apparel 10% Cotton Apparel 43% Synthetic Apparel 47%
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Key Product Categories in Knitted Apparel
S.No.
Category Global Trade (US$ Billion) Fibre Share India’s
Share 2010 2015 2018 CAGR Cotton Synthetic Others
1. Outerwear 56 67 75 4% 0.7%
2. Tops & T-Shirts 48 60 66 4% 6%
3. Women’s Bottoms
11 18 19 7% 1%
4. Dresses 14 18 18 3% 6%
5. Lingerie & Innerwear
14 17 18 3% 3%
6. Active wear 9 11 13 5% 2%
7. Men’s Bottoms 5 8 9 7% 3%
Data Source: UN Comtrade
4… 4… 1…
7… 3% 2…
4… 5… 1%
4… 3%
4… 5… 2%
2% 9… 0%
5… 4… 1%
4…
Outerwear, Women’s Bottoms, Activewear are high potential new knitted categories for India
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Key Product Categories in Woven Apparel
S.No. Category Global Trade (US$ Billion) Fibre Share India’s
Share 2010 2015 2018 CAGR Cotton Synthetic Others
1. Women’s Bottoms
27 35 39 4% 2%
2. Men’s Bottoms
26 35 38 5% 2%
3. Outerwear 17 29 33 9% 0.8%
4. Tops & Shirts
23 30 31 4% 8%
5. Dresses 13 18 22 7% 7%
6. Lingerie 8 11 12 5% 1%
Data Source: UN Comtrade
6… 3… 2%
7… 2… 3%
2… 5… 2…
5… 8%
4… 5… 1%
0% 9… 5%
3…
Women’s & Men’s Bottoms, Outerwear and Lingerie are high potential new woven categories for India
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Opportunity in Product Categories in Global Market
Category India’s Share in
Global Trade
Outerwear 0.7%
Women’s Bottoms 1%
Active wear 2%
Tops & T-Shirts 6%
Dresses 6%
Lingerie & Innerwear
3%
Men’s Bottoms 3%
Category India’s Share in
Global Trade
Women’s Bottoms 2%
Men’s Bottoms 2%
Outerwear 0.8%
Lingerie 1%
Tops & Shirts 8%
Dresses 7%
Knitted Apparel Woven Apparel
New categories for expansion
Growth through manufacturing excellence
New categories for expansion
Growth through manufacturing excellence
Innovative Models to Increase Garment Exports
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Anchor Led Model to Support Small Manufacturers
Large industry players can act as anchors and support small manufacturers in the clusters by providing assistance in manufacturing infrastructure and marketing.
Anchor Led Model
Own factories
Partner factories
Global marketing
offices
Assistance to small manufacturers by anchor:
• Small manufacturing units will get support in terms of quality, technology and cost competitiveness.
• Enable partner factories to work with global buyers and support in marketing initiatives
Benefits
Layout planning
Technology identification
Organization structure
Training facilities
SOPs
Quality system
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Case Study of Chinese Garment Company GTIG - Growth through Virtual Integration
GTIG is a major garment exporter in China practicing the anchor led model
GTIG Factories
Business size – US$ 1.5 billion
Partner Factories
Business size – US$ 3 billion
Virtual Integration through supply partnerships
Offices in markets like USA and Europe Services offered: • Product Development • Quick Response • Shorter Lead Time
Global offices in Key Markets
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Virtually Integrated Supply Chain Clusters
The industry is in need of a conducive manufacturing environment with “plug and play” facilities that will help manufacturers to set up world class and competitive manufacturing facilities.
Conventional manufacturing should convert into cluster manufacturing
• Attract local and foreign investments
• Ability to cater to bulk orders • Better quality products
conforming to industry standards & compliances
• Reduced lead time because of integrated supply chain
Facilities in Integrated Clusters
Ready to Move in
Sheds
Centralized Washing
& ETP
Common Infra-
structure
Dormitories for Labour
Retention
Improved Logistics
Benefits
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Focus on Polyester - Centre of Excellence (CoE)
A state-of-art Centre of Excellence (CoE) should be created for enhancing product capabilities and quality levels to meet global standards.
CoE
• High product and design capabilities
• Better quality levels conforming to industry standards
• More visibility and accessibility in domestic and export market
• Information awareness about new technologies, policy matters, etc.
Funding from the government
Design Centre
Conference Hall
Space for Buyer-Seller
Meets
Testing Facility
Training Centre
R&D and Product
Development
Nominal fees for using the facilities of CoE for the small/local manufacturers
Investor Facilitation
Benefits Facilities
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Focus on Polyester - Joint Ventures & FDI
Identification of global leaders for tie-ups to provide technical know-how in product and technology
Areas where investment is required
Product Technology
Benefits
• Industry will become globally
competitive
• Attracting global buyers for
large volumes
• Access to newer technologies
Potential partner countries: • Korea • China • Taiwan
Potential partner countries: • Italy • Germany
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Focus on Smart & Efficient Factories
Continuous Improvement
3. Smart Factories: • Automatic planning • Order tracking and traceability • Improve productivity • Timely tracking of mistakes
2. Market Intelligence: • Marketing strategies to adapt to the
needs of the customer • Exploring new markets and
competition analysis
Continuous Improvement: • Processes • Product • People
1. Manufacturing Excellence: • Streamline manufacturing operations • Quality, process and capacity improvement • Information systems for Operations and
Control
Thank you!
Mr. Prashant Agarwal,
Joint Managing Director
Wazir Advisors
98711 95008