TGG_Repurposing 05 21 2011

The Gendreau GroupTimothy Gendreau, Principal

Susan Wayo, Principal

www.gendreaugroup.com

760.635.0808

Copyright 2011 - The Gendreau Group

More revenues from existing products or existing markets.

•Distribution•Repurposing•Increasing Valuation




760.635.0808



http://www.verizonwireless.com/b2c/index.html

http://www.cococorp.com/

http://www.iridium.com/

http://www.cogentresearch.com/

http://www.onstar.com/us_english/jsp/index.jsp?seo=goo_onstar

http://www.alcatel-lucent.com/

http://www.compucredit.com/

http://www.star-21.cz/

http://www.att.com/gen/landing-pages?pid=3308

http://www.att.com/

http://www.qwest.com/default.html

http://www.awarepoint.com/

http://www.bechtel.com/

http://www.verrx.com/

http://www22.verizon.com/

http://www.versatilemobile.com/

http://www.intertune.com/index.html

http://www.wd40.com/

http://www.zones.com/

http://www.oracle.com/index.html

http://www.hallmark.com/online/

http://www.cw.com/

http://www.vashdesigns.com/

http://www.verizonwireless.com/b2c/index.html

http://www.georgiagasandelectric.com/

http://www.gm.com/

http://www.hrblock.com/

http://www.fico.com/

http://www.hswri.org/

http://www.dnb.com/

http://www.ew-a.com/

http://www.eds.com/

http://www.emaspro.com/

http://www.experian.com/

http://www.cmsenergy.com/

http://www.intuit.com/

http://www.jpmorgan.com/

http://www.microsoft.com/

http://www.entriq.com/

http://www.networldalliance.com/

http://www.sprintenterprise.com/nextel/?id9=SEM

http://www.orange.com/english/home.php



http://www.primal.com/

http://www.ryzex.com/

http://www.wireless.att.com/

http://www.sprint.com/index.html


Repurposing

Using an existing technology, product or service to solve new problems for a different set of users or buyers, usually from different markets or industry verticals.

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760.635.0808




Why repurpose?

• Reach untapped revenues• Increased return on investment (ROI)• Maximize market penetration and sustainability• Find strategic investment• Because reuse is a good thing!

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Who should repurpose?

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• Maturing firms • Firms with large IP portfolios• Firms with multiple product lines• Firms with technologies with

applicability in other markets

Copyright 2011 - The Gendreau Group 7

A chandelier from eyeglass lenses

A chair made of CDs

Repurposing… See things differently!


How do you repurpose successfully?

• Maintain focus.• Get market research help.• Seek to complement, not just to compete.• Recognize that value varies from market to

market.• Assess the marginal cost of pursing an

opportunity.• Get negotiation help.• Build collaborative3rd party relationships

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A Typical TGG Engagement

• Revenue Strategy Insights – Researching the market to uncover opportunities and

qualify their potential in order to develop a fact-based business case and actionable recommendations.

• Revenue Strategy Development – Collaborating with our clients to determine which

recommendations to implement, and then building the appropriate business or action plan to guide implementation.

• Revenue Strategy Implementation– Assisting clients by opening doors, creating

relationships, and where required, negotiating agreements. The primary deliverable from this phase is actual revenues.

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760.635.0808



Existing Products New Products

New Markets

Existing Markets

Revenue Strategies:

•Strengthen Distribution•Enhance Customer Experience•Improve Efficiencies•Strengthen Positioning•Divest Unprofitable Assets

Revenue Strategies:

•Open New Distribution Channels•Repurpose Inside Assets•Reposition Company &Offerings•Acquire or Partner

Revenue Strategies:

•Repurpose Outside Assets•Acquire•Partner

Revenue Strategies:

•Repurpose for Acquisition •Repurpose for Divestiture•Create, Sell or Acquire Entities

Improve Valuation

Change The Game

Grow Valuation

Grow Valuation

Revenue Strategies Map




760.635.0808



•Distribution•Repurposing•Increasing Valuation

TGG_Repurposing 05 21 2011

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