Tfwa presentation final1
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15-Sep-2014 -
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Transcript of Tfwa presentation final1
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“WTF - What’s The Future i of Duty Free Retail?”
12 May 2013 – TFWA Singapore
Nine WaysTo Increase
Penetration Through
Innovation
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@DigitalGodess on Twitter
@Stickidm
#9FactorsSMSuccess
Stephenie Rodriguez @Digitalgodess#WTFTFWA
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MY AGENDA
Three Examples of Best Practice
Three CRITICAL Elements to
Succeed
Three Things to Do Tomorrow
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“Social Media is the democratization of
information, transforming people from content readers
into publishers. It is the shift from a broadcast
mechanism, one-to-many, to a many-to-many model, rooted in conversations
between authors, people, and peers.” – Brian Solis
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PLAN!
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SERVICE + VALUE!
BE REMARKABLE
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THINK LIKE A PUBLISHER!
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Three Things
You Will Need to
Succeed
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TIME (Dedicated Resources)
Treat social media channels as digital store fronts -- customers will expect a CONSISTENT
EXPERIENCE. be as good, if not better than
in real life.
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TALENT - Expertise and Experience
The Stylist
The Strategist
The
Analyst
The Hostess
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TECHNOLOGY
REPUTATION MANAGEMENT TOOLS
SOCIAL MEDIA MARKETING PLATFORM
CUSTOM BUILT MOBILE APPS
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Three Things
To Do Tomorrow
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Align Your BUSINESS Goals
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Foster a Culture of Collaboration!
VS
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Sow Many Seeds!
Have a Converged Media strategy that brings people to and through the Audience Sales Funnel!
Converged Media
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9 WAYS TO INCREASE REVENUE
Have a Plan DO REMARKABLE Think like a Publisher
Resource Your Presence(DIGITAL POP UP
STORES)
SEEK PROFESSIONAL HELP USE POWER TOOLS
Define Social Business Goals Foster Collaboration
Connect The Dots(Earned, Owned and
Paid)
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What is the Future of Business?
“Digital Marketing activities without
analytics is like driving a car with no
odometer, speedometer, petrol
gauge or seatbelt with no windows or
mirrors.”
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Generation C – The Connected
GEN C’s are not bound by age or
defined by income.They do not use
traditional means to make decisions.
They unite based on interest and behavior.
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By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by
experience, which is the bitterest.” - Confucius
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Have A Question?
stephenie.rodriguez @ stickidigitalmedia.com.au
@DigitalGodess
DigitalGodess