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MedTech companies rely on strong insights

TforG provides them

> The TforG Group provides STRATEGIC & DECISIVE BUSINESS INTELLIGENCE AND DECISION SUPPORT to international business managers

> Its unique focus is the medical devices and MEDICAL TECHNOLOGY

> The company operates from offices in ANTWERP AND SHANGHAI.

Since 1991

TforG Group

TFORG HELPS YOU TAILOR HEALTHCARE MARKET

INTELLIGENCE TO YOUR NEEDS.

Healthcare business professionals face GLOBAL CHALLENGES and need GLOBAL ANSWERS. TforG is committed to be on top of trends, opportunities and challenges in mature markets as well as in high growth emerging markets. Global Reach

TforG Group

TforG CONNECT DATA COLLECTION SERVICES

Qualitative data collection services

> IDI’s: Telephone interviews Face to face interviews

> Dyads, tryads

> Mini groups

> Focus groups

> Human Factors & Usability testing

Quantitative data collection services

> Telephone survey

> Online survey (Phone to web recruit)

> Mail survey

Qualitative & quantitative

Additional services

> Survey review & feedback

> Programming online surveys

> Translations

> Data cleaning

> Delivery in Word transcripts or Excel data sheet

> Analysis & reporting in PowerPoint summary

> TforG does not outsource Field Research

> All interviews are conducted by TforG’s Field Research Team (FRT):

> consists of full-time employees

> have a university degree and are native speakers

> With TforG for a number of years

> conducts over 20.000 interviews with health care professionals each year

> daily debriefing session between the FRT and the Project Manager.

> Design and Field-test of questionnaire (exploration phase):

> The Field Research Manager fine-tunes the questionnaire

> Feed-back to and discussion with customer whenever needed

> Field-Test questionnaire: the purpose is to optimize the quality of the answers and the flow of the interview

> Training of the Field Research Team: 1-day training of the Field Research Team

> Background of the project

> Product and application - understanding

> Questionnaire – flow and quality

> Project specific telephone techniques

Field Research

TforG – Methodology

This access gateway, we call the “TforG Intelligence Network” contains four components:

> Advisory boards and Key Opinion Leaders (KOL)

> Panels: clinical and non-clinical stakeholders

> Healthcare policy makers and industry experts

> Hospital network: alliances with academic/teaching hospitals

Panel & Network

TforG – Methodology

TforG country coverage TforG panel composition

> Countries: EU big 5 (FR, GE, UK, IT, SP), CEE (CZ, SK, SI, HU, PL)

> Target: N=28

> Profile: KOLs & Payers

> Methodology: 3 advisory boards, per advisory board 1 day workshop at central facility

Advisory Board - Oncology Treatment

Case Study 1

Client

> Provides screener & discussion guide

> Moderation advisory boards

TforG

> Actions: Recruitment Facilitating Consolidation

> Deliverables: Transcripts

> Countries: Belgium, France, Turkey, Sweden, Canada

> Profile: Medical staff, Hospital procurement, regional/central decision makers

Client

Provides screener & discussion guide Quantitative & Qualitative study –

IVF Diagnostic

Case Study 2

Phase I – Exploration

Target: N=60, N=12 per country

Methodology: 60 minutes TDI

Deliverables

> Actions: Recruitment Moderation Consolidation

> Deliverables: Word Transcripts

PPT Summary Report

Phase II – Pricing

Target: N=150, N=30 per country

Methodology: 30 minutes TDI

Deliverables

> Actions: Recruitment Facilitating Consolidation

> Deliverables: Transcripts

THANK YOU TFORG ANTWERP TEL: +32 3 201 64 00 ADDRESS: ANKERRUI 8-10, 2000 ANTWERP TFORG SHANGHAI TEL: +86 21 6032 2030 ADDRESS: 12/F NANZHENG BUILDING, 580 NANJING WEST ROAD, 200041 SHANGHAI WEBSITE: WWW.TFORG.COM