TFJ3CMs. Mulligan Smith

DefinitionsHospitality: cordial

reception or kindness in welcoming guests or strangers

Tourism: travel for recreation, business or leisure purposes, usually of limited duration (not long-term)

History at a Glance1000’s of years oldDeveloped as a result of trade

and travel routesHorses had to stop frequently to

restRailways developed, there were

stopsWith cars, came highwaysPeople began to travel and be

hosted along the way

Accommodations/LodgingFood and BeverageRecreation EntertainmentTransportationTravelFunctions and EventsGaming Facilities

Accommodation and Lodging Sector What is it???What makes a good host?

Satisfying a guests needsAnticipating a guest’s desiresGenerating a friendly & safe atmosphere

Provide overnight or longer-term services to guests

Employs over 1 million people in Canada alone

Use of “Best Practice” or standards, within chains

Evolved to create customer preference from budget motel to luxury hotels to all-inclusive resorts

Types of AccommodationHotelsMotels ResortsCasino HotelsB&BsCottages CabinsHostels Camping RvingDorms

Accommodation SubtypesChainsFranchisesIndependents

It is said that the accommodation sector is the most important sector of the H&T industry... why do you think this is so?

Room Rates How are room rates

determined?Type of accommodationSeasonAvailabilityLocationNumber in groupCorporate or government

rate

Food and Beverage SectorWhat is it???Categorized by market served, overall

concept and menu typeMarketQuick service, family, and fine diningConceptTheme, décor & ambianceMenuRepresentation of guest & restaurant,

functional, price point

Types of Food and Beverage EstablishmentsFull-service

restaurantsFast food

restaurantsSpecial food

servicesCaterersMobile Food

Services (aka food trucks)

Bars

Food and Beverage Sector FactsThere are over

70,000 food service units in Canada

The average Canadian household visits a restaurant, snack or meal venue 600 times per year

The most popular food and beverage order in Canada is ____ ____ and _______.

The sector employs more than 1.5 million people in Canada, almost 10% of the total population

It is a major source of entry level and part-time jobs

The sector employs 1 in 5 youth with jobs in Canada (ages 15-25)... this accounts for almost 50% of the sector

Recreation Services SectorIf people have free time and

disposable income they will pursue leisure activitiesGymSports teamsAerobic classesSwimming lessons Masseuses

Work hand in hand with lodging (all inclusive)

Also operates closely with entertainment sector (performers)

Diverse collection of jobs (tour guides, operators)

59% of workers are on the service side

Entertainment SectorConcertsPlaysTheatresOften mixed in with recreation sector and food and beverage sectors Sports venuesPerformersCanteens

Transportation SectorHow tourists get around when they’re in

their destinationsHow companies present their overall product

(I.e. package deals)Coach busesPlanesPassenger TrainsTaxisLimousines

Travel SectorThe specific travel sector refers to the

destination-based sector of the overall hospitality and tourism industry EcotourismPackaged DealsAll-inclusive vacations

Functions and Event Management SectorFrequently work out of lodging venuesAnticipate the needs of the customerHave a good relationships with vendors

ConferencesConventionsWeddingsFundraisersFunerals

Gaming Facilities SectorCasinosHorse Racing TracksOften combined with

the food and beverage sector and the entertainment sectorRestaurantsBarsPerformers

How the Sectors are Connected?How are various services, events and

activities associated with one or more sectors of the tourism industry?Youth hostelsAir transportationEcotourismWeddingsGuided toursOther ....?

Industry StatisticsThe provinces that go on the most trips:

Ontario, QuebecThe cities that go on the most trips: Toronto,

MontrealMost popular Americans visiting Canada: New

Yorkers Most popular foreign countries visiting Canada:

US, UK, FranceMost popular American travel destinations for

Canadians: New York, Florida, WashingtonMost popular foreign travel destinations for

Canadians: US, Mexico, Cuba, UK, Dominican Rep.

Canada is 18th on the International Travel List (UNWTO)

The successful 2010 Vancouver Winter Games are still giving Canada great publicity

Industry Statistics Continues$80 billion in revenue for Canada in 2013 2% of Canada’s GDP- which is as much as the

combined amounts for fishing, forestry and agriculture sectors

20% of Canadian jobs are directly related to the industry

$18 million from International tourism revenue in 2013

Small businesses are the backbone of Canada’s H&T industry (98% of the industry is small businesses)