2014 Media Kit

audience demographic profile 2014

A U D I E N C E C O M P %

H O U S E H O L D S TAT U S

Married 3,225,000 67.0%

Children in HH 1,665,000 34.6%

Own Home 3,906,000 81.2%

Home Value $300,000+ 829,000 17.2%

Median Home Value $183,234

E D U C AT I O N

Graduated College + 1,295,000 26.9%

Attended/Graduated College + 2,640,000 54.9%

O C C U PAT I O N

Employed Full Time 2,539,000 52.8%

Professional/Managerial 1,188,000 24.7%

Construction/Trades 435,000 9.0%

D I Y I S N O T J U S T A H O b b Y, I T ’ S T H E I r I D E N T I T Y

Did remodeling or home improvements 2,237,000 46.5%

Plan home remodel within 12 months 1,467,000 30.5%

Home remodeling influencers 711,000 14.8%

Knowledge/experience in home remodeling 1,679,000 34.9%

r E A C H A N E N g A g E D A U D I E N C E

50 minutes spent reading an issue

59.3% read 3-4 of 4 issues

57% take action after reading about a product or service advertised in the magazine

Rank in top 25 of all 193 measured magazines for very good/one of my favorites; #1 rank in competitive set

A U D I E N C E C O M P %

C I r C U L AT I O N

ratebase 1,100,000

frequency 10x/year

A U D I E N C E

Total 4,811,000

men 3,437,000 71.4%

Women 1,374,000 28.6%

A g E

25-49 2,044,000 42.5%

35-54 2,079,000 43.2%

30+ 4,488,000 93.3%

median age 52.4

H O U S E H O L D I N C O M E

$60,000+ 2,597,000 54.0%

$75,000+ 2,038,000 42.4%

$100,000+ 1,310,000 27.2%

median hhi $65,137

Source: MrI SprIng 2013

09.27.13

I S S U E E D I T O r I A L F E AT U r E A D C L O S E M AT E r I A L SD U E O N S A L E

DEC/JAN 2014 9.17.13 9.24.13 11.19.13

Woodworking• How to Finish a Tabletop• Organize Your Entryway• Home Tech• How to Use a Snow Blower• What if You Lost Heat?

• Special Section: All-American Products• Home Care & Repair: • Top 10 Tips:• Pro Tips: • Car & Garage:

FEb 11.19.13 11.26.13 1.14.14

Storage Solutions• Triple Your Closet Space• Problem-Solving Products• Secret Hiding Places • Guide to Sump Pumps• Emergency Readyness

• Home Care & Repair: Replacing Sink Baskets

• Top 10 Tips: Leveling• Pro Tips: PEX• Car & Garage: Buying Tires

★ INTERNATIONAL BUILDERS’ SHOW, KBIS

MArCH 12.17.13 12.24.13 2.11.14

Lawn & garden Tips• Best in DIY: Buying a Faucet• TiPS: Lush Lawn: Fertilizer,

Great Trim, Dealing with a Home Emergency

• Tub Surround in a Day

• Home Care & Repair: Repairing Underground Cable

• Top 10 Tips: Unclogging Drains• Pro Tips: Roofing• Car & Garage: Motorcycle Maintenance• Go to the Pro!: Curb Appeal: Easy

Outdoor Projects

APrIL 1.21.14 1.28.14 3.11.14

rescue a Patio• Best in DIY: Garage Door Openers• How to install a New Shingle Roof• Home Tech• Patios: Pavers, Walkways,

Masonry

• Home Care & Repair: Grill Maintenance - Getting Ready for BBQ Season

• Top 10 Tips: Painting a Ceiling• Pro Tips:• Car & Garage: Bolt/Road Test• Go to the Pro!: Safe Haven: Home &

Garage Security

MAY 2.18.14 2.25.14 4.15.14

Annual Decking Issue• Storage Locker for the Back

of Garage• New Deck Products• Roof for Under a Deck• Building the Perfect BBQ Area• Outdoor Rooms• Landscaping

• Classic Backyard Bench• Home Care & Repair: Deck Restoration• Top 10 Tips: Kitchen Cleaning• Pro Tips:• Car & Garage: Flat Tire!• Go to the Pro!: Low Maintenance

& Maintenance-Free Homes

★ NATIONAL HARDWARE SHOW

JUNE 3.18.14 3.25.14 5.13.14

Annual Paint Issue• Best in DIY: Hammers• Avoid Top 20 Painting Mistakes• Home Tech• Get Rid of irritating Home Noises• AC Repair and Maintenance

• Home Care & Repair: Masonry Repair Work

• Top 10 Tips: Furniture Fixes• Pro Tips: Safe Scaffolding• Car & Garage: ATV’s• Go to the Pro!: Paint & Stain

★ BONUS DISTRIBUTION

ediTorial calendar 2014

09.06.13

NOTE: DATES AND EDITORIAL SUBJECT TO CHANGE. ALL ISSUES STARCH MEASURE

I S S U E E D I T O r I A L F E AT U r E A D C L O S E M AT E r I A L SD U E O N S A L E

JULY/AUg 4.21.14 4.29.14 6.10.14

Annual Shed Issue• Great Garden Shed• Shed Tips and Techniques• Gas for Small Engines• DiY Home Security

• Home Care & Repair: Recaulk a Shower• Top 10 Tips: • Pro Tips: Sawzall Tips• Car & Garage: Gasoline• Go to the Pro!: Weekend Room Makeover:

Kitchen, Bathroom, Laundry Room

SEPT 6.17.14 6.24.14 8.5.14

Annual garage Issue• Ultimate Garage Storage System• Tool Storage Project• Get Rid of Mice

• Home Care & Repair: Advanced Garage Door Fixes

• Top 10 Tips: Cutting in• Pro Tips: Our Favorite Wiring Tips• Car & Garage: Oil, Filters, Lubes• Go to the Pro!: Cut Utility Bills - Live &

Love Your Green

OCT 7.22.14 7.29.14 9.9.14

Annual Kitchen & bath Issue• Spray Kitchen Cabinets• Advanced Drywall• Home Tech• Bath Lighting Around Mirror• Make Your Home More Energy

Efficient• Replacement Windows & Doors

• Home Care & Repair: Removing Popcorn Texture from Ceilings

• Top 10 Tips: Patching Wall Holes• Pro Tips: • Car & Garage: Motorcycle Maintenance• Go to the Pro!: Home Office

NOV 8.17.14 8.26.14 10.13.14

Annual Tools Issue• Best in DIY: Circular Saws• Secret Tools of the Pros• Master Pocket Screws

• Home Care & Repair: Sharpening Drill Bits• Top 10 Tips:• Pro Tips: Compressors and Hoses• Car & Garage: Garage Storage Solutions• Go to the Pro!: Tools You Can Use

★ SEMA

DEC/JAN 2015 9.16.14 9.23.14 11.18.14

Woodworking Issue• Bookcase with Hidden Room• Get Out of Plumbing Jams• Workshop Tips• Floating Shelves

• Home Care & Repair: Roofing Repair• Top 10 Tips:• Pro Tips: Demolition• Car & Garage: improve Your Garage Floor

★ BONUS DISTRIBUTION

ediTorial calendar 2014

09.06.13

NOTE: DATES AND EDITORIAL SUBJECT TO CHANGE. ALL ISSUES STARCH MEASURE

producTion specs & raTes 2014

For more information, please contact Russ Ellis, Publisher, at 646.293.6207 or Russ_Ellis@rd.com.

09.27.13

Note: All rates are gross. Split runs: Closing is one week prior to normal close dates. (Additional mechanical charge incurred depending on specifications of the copy split.) Area Copy Splits, Copy Tests, Dealer Listings and Regional rates are available upon request. Commission: Agency commission, 15%. Net 30 days. Changes in rates: Announcement of any change in rates will be made at least 30 days prior to the publication date of the first issue to be affected by such new rates. general Conditions: All orders are accepted subject to the Publisher’s general conditions. Rates and dates subject to change.

Digital Files OnlyAll fi les must be supplied as PDF/X-1a (refer to www.prepressure.com/pdf/basics/pdfx-1a for reference on creating a proper pdf). You must include trim box data when creating layout document. It’s your responsibility to download and review the prefl ight report and approve your uploaded fi le.

Contract Color ProofsProvide two (2) SWOP approved color proofs

Submitting MaterialAll ads must be uploaded via our ad portal: readersdigest.sendmyad.com

Production Questions and Submitting Hard Copy Proofs, Please Contact:Amy Tuller, Production ManagerThe Family Handyman750 Third Avenue, New York, NY 10017 646-293-6143, amy_tuller@rd.com

Ship Inserts To:RR Donnelley/Glasgow Plant, Attn: Jackie Jones120 Donnelley Drive, Glasgow, KY 42141270-678-0274

Covers (4-Color)Cover 2: $144,795 Cover 3: $138,180 Cover 4: $156,870

Frequency Discount3x: 2% 6x: 4% 10x: 7% 15x: 11%

Rate Base: 1,100,000

NOTE: FOR BLEED SIZES, KEEP ALL NON-BLEED MATERIAL 1/4” FROM TRIM

b L E E D S I Z E L I V E A r E A T r I M S I Z E

SPrEAD 15.75 x 10.75 15.00 x 10.00 15.50 x 10.50

FULL PAgE 8.00 x 10.75 7.25 x 10.00 7.75 x 10.50

1/2 HOrIZONTAL 8.00 x 5.50 7.25 x 4.75 7.75 x 5.25

1/2 VErTICAL 4.125 x 10.75 3.375 x 10.00 3.875 x 10.50

1/2 ISLAND — 4.625 x 7.50 4.625 x 7.50

1/3 VErTICAL 2.875 x 10.75 2.125 x 10.00 2.625 x 10.50

1/3 SQUArE — 4.625 x 4.875 4.625 x 4.875

1/6 VErTICAL — 2.25 x 4.875 2.25 x 4.875

2/3 VErTICAL 5.25 x 10.75 4.5 x 10.00 5.00 x 10.50

Mechanical Specs

1 PA g E 2 / 3 PA g E 1 / 2 PA g E 1 / 3 PA g E 1 /6 PA g E

4-COLOr $120,750 $95,025 $76,650 $60,270 $34,335

2-COLOr $96,495 $70,140 $53,550 $38,535 $21,105

bLACK & WHITE $83,265 $63,000 $49,980 $34,650 $18,795

Advertising rates (gross)

digiTal opporTuniTies 2014

For more information, please contact Russ Ellis, Publisher, at 646.293.6207 or Russ_Ellis@rd.com.

10.9.13

A top-ranked portfolio of premium sites covering DIY/Home Improvement and Home Design & Décor.

A New Haven for Home-Proud Consumers

Size, Scale, Market Coverage• 13+mm monthly unique visitors

• 70+ premium sites: DIY, home improvement and home design & décor

• Covering over 25% of all home category site visitors monthly

• direct access to qualifi ed prospects interested in learning more about your brand

Untapped and Unduplicated Audience• Less than 11% duplication with competitive web destinations

Custom, Turn-Key Marketing Solutions• Content marketing, high-impact ad units, authentic

integrations and sponsorships

SOURCE: COMSCORE, MARCH 2013

A Profile of 70+ Sites5 Targeted Categories

Home Improvement/DIY

familyhandyman.com

aconcordcarpenter.com

ana-white.com

bobvila.com

builderssquare.com

builtbykids.com

charlesandhudson.com

diychatroom.com

diydiva.net

finehomebuilding.com

homeconstructionimprovement.com

hometime.com

hometips.com

lovetoknow.com

lumberjocks.com

manmadediy.com

moneypit.com

oldhouseweb.com

oneprojectcloser.com

remodelingguy.net

repair-home.com

ronhazelton.com

designconfidential.com

diyshowoff.com

toolboxbuzz.com

wonderhowto.com

younghouselove.com

Home Design & Décor

bluecricketdesign.net

bowerpowerblog.com

centsationalgirl.com

curbly.com

domesticadventure.com

homeportfolio.com

hookedonhouses.net

howtonestforless.com

infarrantlycreative.net

itssoverycheri.com

knockoffdecor.com

livingpod.com

makingahouseahome.com

remodelaholic.com

tatertotsandjello.com

thecsiproject.com

thediyclub.com

theidearoom.net

theletteredcottage.com

thenester.com

thriftydecorchick.com

Outdoor Lawn & garden

allaboutlawns.com

birdsandblooms.com

countrywomanmagazine.com

farmandranchliving.com

betweennapsontheporch.net

front-porch-ideas-and-more.com

gardendesignonline.com

gardeningknowhow.com

gardentenders.com

plantswap.net

Eco/green & Healthy Homes

dornob.com

ecohuddle.com

ecorenovator.org

greenbuilding.com

greenlivingideas.com

inhabitat.com

jetsongreen.com

lowimpactliving.com

todaysgreenconstruction.com

Construction Pro-Zone

cleaningtalk.com

contractortalk.com

drywalltalk.com

electriciantalk.com

finehomebuilding.com

homerefurbers.com

hvacsite.com

painttalk.com

plumbingzone.com

preservationtalk.com

roofingtalk.com

woodworkingtalk.com

digiTal opporTuniTies 2014

10.9.13