Textual Analysis of Cover Pages

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    11-Apr-2017
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Textual Analysis of Q (Past version)ANCHORAGE The bottom tagline is very effective due to its short and dramatic context. It makes the audience want to know more about what is happening to make her feel like shes on the edge, highlighting her priority within this issue. Although the size of font is reduced in comparison to the main cover line, the font remains the same style to create coherency between them. It is noticeable that above FLORENCE a new font is introduced. This seems to add a more personal quality to the quote encouraging this idea of personality coming from the artist through to the magazine.

BARCODE Common convention used on magazines for readers to be able to purchase the magazine. The selling date is also mentioned which shows whether the magazine is recent or not.TAGLINE/SELLING LINE The selling line is used to highlight the main marketing point. Discover great music implies that this magazine will focus on the up to date and best music currently in the industry. The fact that its smaller than the masthead shows that it isnt fully required to make a statement. It almost acts as a support to this idea that Q is a popular magazine that everybody should know about. It highlights their success in their content and popularity of magazine which is relevant to what the audience wants to know and hear about.MASTHEAD The Q is one of the main and effective elements of the magazine. The bold contrast between the red background and the white letter stands out and is easily caught by the readers eye which could influence the reader into thinking that it is a relevant and popular magazine this use of colour doesnt isolate genders and presents this magazine to a wider audience range with little limitation. The font is very formal, suggesting that its a modern magazine that has content from todays popular music industry. The simplicity of the font and use of one letter would imply that it draws a more mature audience. The logo is something that effectively stands out, enticing the reader and becomes memorable.

FLASH The blue outline circle is boldly presented on the front of the magazine which is enhanced by using black writing. There is a contrast between the black and the white background, making it stand out, but also it contrasts against the writing used on the magazine cover. COVER LINES The cover lines demonstrate further variety and information contained in the magazine. It highlights other important stories that are good enough to be featured and gives the audience a chance to discover new music and tells them what they need to know about the industry. The language used like Heroin, Hookers and Bastard isnt very formal, and shows the target audience to be around 18+, almost stereotyping common behaviour and language within this audience.MAIN IMAGE There is no white space left on the page as the photograph connoting Florence and the Machine is a close up shot. This draws the audience in and enhances many facial features of the artist, such as the makeup used on her eyes which may relate to this idea of sadness conveyed in the anchorage. By looking towards the camera, this shows an engagement with the reader themselves and almost creates a connection between the reader and the celebrity. The way the photograph was taken and how it has been edited to span the page seems to put across an emotional connection to the reader which relates to the main cover line and the anchorage. It adds to this theory of the Male Gaze by focusing on her features and the emotional expression from the artist; it makes us seem more aware of her state and encourages us to purchase the magazine to connect. The subtle colours of the blue and her hair colour determines the focus and almost reduces the importance of other elements on the front page, grasping the reader to want to know more about her.

RULE OF THIRDS Used to create a balance to the front cover so that it adds this professional quality to the cover that makes it easier for viewers to see and understand. It highlights the photograph that spans the page - again adding a sense of authority and attention towards the person in the photograph.MAIN COVER LINE The common theme of white and thin font is very appealing and is easy for the reader to see and pick up on. The name Florence is made prominent through enlargement of the font. Qs unrivalled access to the biggest names brings musics most exciting characters to life (HR) which is claimed on their BMGs website, increases the importance of this particular artist, enhancing her relevance to the industry. It influences the audience to want to know about her and why she is worth focusing on.

This magazine looks like an expensive magazine due to its layout and quality of editing. This then may seem like it is focused towards a mature age group, which is supported with the language used on the cover in comparison to sweet girly or boyish magazines that appeal to a younger audience. The mise-en-scene of the character is very specific and makes me think that the audience is mainly directed to women. Although the focus on the celebrity from a close up perspective is something that links to Laura Mulveys theory of the Male Gaze, the font and feminine look of the magazine suggests that it is focused towards the gender of women.

Comparative Textual Analysis with Current Q Magazine TOP STRIP The top strip is used to show what else is included in the magazine, acting almost as cover lines. Although the font is smaller, it is still easily seen by the reader and lets them know that there is more content in the magazine than just what the headline suggests. The font of the band names is in capital letters which demonstrates the high position theyre in to be mentioned in the magazine - suggesting their importance to todays music. It contrasts against the headline by still focusing on the modern aspects of music as well as past music which invites a younger audience towards the magazine if theyre unaware of 90s music.

There is a definite difference when looking at the two magazines. The magazines themselves are extremely different in their layouts and design. This difference difference I think represents the modern twist of magazines and how they should be portrayed to capture the attention of a younger age group and potentially a different social class because of this unclean looking design.The mise-en-scene within the magazines are very unique by not just focusing on one persons character and setting, which adds variety and diversity to their magazine, making it appealing to a different target audience than before.90s lost classics makes the audience remember the songs within this decade, allowing a connection between the audience and the magazine content. The use of album covers also act as a guide to what they forgot about making them think and engage with the magazine.COVER PHOTO Compared to the first magazine cover this is very noisy in the mixture of images. It may possibly attract a younger audience due to this messy looking magazine cover. The mix of mise-en-scene is very apparent through the contrast of artists and genres through the heavy colour differences and impact of images. This shows that they are trying to appeal to a wider audience without fully directing towards one specific type. The mix of colours within the image is very appealing to the eye and makes the audience want to look around the images. Compared to the image of Florence and the Machine, this modern idea of taking more than one image of album covers is really interesting yet still connects with the audience because of the diversity in audience preferences.FLASH - Relive your 90s suggests that the directed audience are people that knew what the popular music was like in the 90s. The shape used corresponds to the rectangle used for the headline which again supports the content of this magazine.ANCHORAGE The decade that shaped modern music shows how music has changed, and Q want to let their audience know the importance of this music. By mentioning older music, it allows us to appreciate how music has changed, making the audience want to know and understand more about the developing genres of music. There is a coherency between the colour of this font with the 100 and 90s which is effective because it draws in the audience, supporting this importance of previous music.HEADLINE The headline is a major factor that influences where the audience look on the magazine cover. A very large font is used and contrasts between black and red. The use of red within the title represents the importance of the 100 greatest albums of the 90s which makes the audience want to know what these are.COLOUR SCHEME There is a high ratio of red compared to other colours, especially the font colours. I think that red is a very strong and confident colour which could highlight Qs ability of being confident in what theyre presenting on the cover, and also within their magazine. The boldness of the colour draws the consumers towards the media product in comparison to other magazines. The colour of the different pictures also adds an attraction towards the magazine, making it seem fresh and current in comparison to an older version of the magazine BOTTOM LINE Rod Stewarts ultimate guide to life seems like it is attracting to an older audience possibly around the age of 35+. Compared to the typical age target audience of being 18+, I think that this specific magazine focuses on an older age group so that they can reminisce about music in their day. As well as the age of readers, it also seems relevant towards the genre of the magazine. Although the cover image su