TOPSHOP

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• The extreme long shot of the model holding the spot lighting connotes that she is in control of how people perceive her.

0.01• The close up of the model with the light on her face connotes

her want for people to look at her face, however, she doesn’t fit the idealized stereotype of a beautifully groomed woman which suggests she challenges theory that the model is putting herself into the male gaze.

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• The shot of the model walking away from the camera dragging the light going from a medium long shot to a long shot connoting her controlling what people will think about her.

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• The extreme long shot of the model dragging the light again from the left to the right is connoting her dominance over her sexuality

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• The model in a long shot shining the light on her face connotes that is is she who is making people look at her.

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• The long shot of the models silhouette connotes her herself hiding from the male gaze. But by the model dancing showing that she is doing it because she wants to

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• The model walking from one spot light to another connoting that she is able to change how people perceive her.

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• The spot light on a model while she is leaning against a wall while the clip purposely glitches Connotes the model looking for a style and/or waiting and looking for attention.

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• The close up of a model removing the translucent umbrella from the camera connotes her revealing her true self and true identity.

0.20• With the model in the corner against the mirrors connotes her

putting her back against the mirror connotes the model turning her back on vanity .

• The strong powerful stance connotes that the model is comfortable within her clothes and fashion sense.

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• The previous shot is supported by the medium close up of the model putting her hair back revealing her face

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• We like the multiple takes form different angles adding excitement to the video. Multiple take are also a selling tool as they connote a large variety of stuff to buy.

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• The model choosing to stand in a certain spot light shows the model decided what style she has chosen and what the audience/others will see and think of her.

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• The model wearing the veil over her head at the end parodies traditional female roles i.e. the wife, mother, when clearly she does not fit in any of these.