TEXTUAL ANALYSIS By Daniel Clipperton

Date and PriceThe placement of the date and price upon the magazine is a convention across all

magazine genres. The price is in a sans serif font and is the smallest test present upon the page. This is because the high cost of the magazine could possibly dissuade potential

customers from purchasing the magazine. The magazine is priced at £4.20, which reflects the audience who they are trying to appeal to. As the Q reader has a high disposable

income and no one else they have to provide for, so can afford the cost of the magazine.Main Image

The main image is a four shot, long shot of the band U2, this gives the impression that the reader will be able to get an in-depth interview with each band member. Each band member is

looking in a different direction, using direct address to catch the customer from every angle and draw them towards the magazine. U2 are placed in the foreground in front of the Q logo,

showing that the magazine is well known and doesn’t require the logo to be in the foreground to sell the magazine.

LayoutThe layout is relatively uncluttered, drawing as much attention as possible towards U2, which are the main selling point of the magazine. The unclutteredness of the magazine appeals to the Q reader as

they do not need lots of Sub-Headings to make them feel they are getting value for money as their preference is quality not value. It also shows the magazine does not have to over advertise its

contents to appeal to the reader, as its well known for its quality and content. The magazine uses a bright coloured banner across the bottom of the page, which contrasts against the black text drawing

in the audiences attention. Yellow is seen as the colour of intellect, which suggests that Q is top source for music knowledge. Getting across its mission of providing the best guide to the latest

music.Buzz WordThe word “World Exclusive” draws in the reader as they believe they’ll be part of a selective

group able to get this exclusive information. This appeals to Q’s readers as they build their social life around music and always want to know what's up and coming, to stay on top of

their social group. The use of the word “World” gets across to the reader that they can’t get this information anywhere else. Persuading them to purchase a copy and see this “Exclusive”

content. This links into their mission statement by providing access to the biggest names across the music industry.

The use of the word “Plus” n a larger sans serif font, draws in the audience as the reader feels they are getting something extra by purchasing the magazine.

BarcodeThis is a common feature across all magazine genres. It is convenient way for the

customer to purchase the magazine using an electronic point of sale system.

Sub-ImageThe image is used to showcase what's featured inside the magazine. The image uses direct

address to catch the audiences attention. The juxtaposition of the image along side the text, presents an article of importance to the audience.

Sub-HeadingThis the content featured in the magazine with an ellipsis that makes the audience

feel the magazine is packed full of content. The ellipsis also peaks the audiences interested to see what else is inside the magazine along with what's featured in the

listed articles. By using the colour red at the start of the sentence the audiences attention is drawn down to the Sub-Heading. Due to the fact that red conveys an a

strong energy towards the audience.

HeadlineThe biggest story in this issue of Q magazine is advertised on the front cover in the largest, sans

serif font upon the page. It’s the major feature used in order sell the magazine to the target audience. As bands which formed prior to the 2000’s are the favourites of the Q reader. The

Headline is used to catch the audiences attention and persuade them to purchase the magazine based upon the main article. The use of a silver headline conveys to the reader that the story is

of high quality and shouldn’t be missed.

PuffUsing “The World’s Greatest Music Magazine” promotes the magazine to the audience over all other music magazines that are on the market. This will appeal to the Q reader as they are big

consumers of music and rely upon it to form their social relationships, so require the best information.

MastheadThe masthead of the magazine is in a serif font, which suggests a formal, well informed

magazine that is well respected. This is done to appeal to Q’s older, more mature dedicated music fans. The Masthead is placed at the top of the page, which a convention used across all

magazine genres. It allows the audience to immediately see the title of the magazine if it is within a sales rack, whilst also being the second section of the magazine the viewer is drawn to

after the main image. Unconventionally the Q masthead is only situated in the top left hand corner instead of covering the entire top. This suggests that the magazine is very popular and

well known as it does not require a full masthead to be recognised by the reader. The red colour of the Q logo represents passion and determination linking into the magazines mission

statement to provide the best photography and articles (passion) and to get to the heart of each story (determination). The white letter Q represents Wholeness and Perfection, which shows how Q strive to produce the ultimate music guide fulfilling all your music needs. The

contrast of the white Q against the red background creates a strong image, showing the magazine to passionate and proud of its achievements/company.

Plug A variety of musical names are placed on the front cover in order to appeal to different peoples

musical preferences. This draws in the attention of the audience as they feel that magazine is providing something to appeal to them as an individual. It makes the audience feel involved with

the magazine as it has an article of interest/importance to them.

LayoutThe layout of the Kerrang is relatively cluttered, which relates to the audience which its aiming to appeal to. As there's lots of different content to grab the younger audiences attention, with lots of Sub-headings listing the content in the magazine, it gives confidence to the reader that they are getting value for money. The articles present in the magazine are scattered all around the page in order to give the impression there is lots of content for the audience to read. The content surrounds the major article of Twenty One Pilots which Kerrang are trying to draw the majority of the audiences attention towards.

Main ImageThe main image is a two shot, long shot of Twenty One Pilots, through the use of direct address they draw in the readers attention to the magazine. The two band members are placed in an action shot above a fiery trail looking back at the audience, suggesting to the audience, they are on a journey (their tour) and the audience can come to. Twenty One Pilots are placed in the foreground in front of the Kerrang Masthead showing that the magazine is so well known, doesn’t require the logo to sell the magazine. Instead it sells its magazines through the content it provides upon the top music.

Date and PriceIt is a convention across all magazine genres that the date and price are situated upon the front cover. The date/price is in a serif font and is the smallest font present on the page as the is could dissuade the customer from purchasing the magazine. Kerrrang want to draw in the audience with their content hooking them in prior to seeing the price. The price of the magazine is £2.30 which reflects the audience they are trying to appeal to, early twenties, who have a low disposable income.Sub-HeadingKerrang use a striking quote upon the front cover “I’d rather die than fake a song!”, which makes the audience want more information, as there is no explanation of who specifically said the quote or why it was say. It acts as a way of teasing the audience into purchasing the magazine to find out more.HeadlineThe biggest story in this issue of Kerrang magazine is advertised on the front cover in one of the largest, sans serif fonts upon the page. It’s the feature which is used in order to sell the magazine to audience. The featured band is an alternative hip hop/electropop group. This relates to Kerrangs mission statement to provide a range of music, whilst focusing upon their primary genre of rock. The Headline catch the audiences attention and persuades them into purchasing the magazine just based upon the main article. Buzz WordThe word “Special” draws in the reader as they believe their getting something different/extra in this issue. This appeals to a younger audience as they think there getting more value for the same price as a regular issue. The “On the Road Special” will appeal to the Kerrang reader as they’re interested in everything music especially gigs and tours. So the issue provides the content the audience wants to read.

Freebie/PlugIt is situated at the top of the magazine so it is clearly visible if in a rack. Its used to draw in the audience, making them invest into the magazine in order to get something extra for their money. Providing posters is Kerrang’s unique selling point it sets them apart form the rest of its competitors.MastheadThe masthead of the magazine is in a sans serif font, which is informal and inviting to the audience. This is done to appeal to Kerrang’s younger audience, who lives are focused around music as they want to be invited into being part of the music. The majority of magazines follow the convention of placing the masthead at the top of the page, except in this issue of Kerrang a Menu Strip is placed above the masthead. The masthead of the magazine would still be visible if placed in a rack, allowing the audience to immediately see if the magazine is within their interest. The Masthead is in the largest font upon the page, making it stand out and grab the audiences attention. The connotation of the colour white is wholeness or completeness, which will appeal to the younger audience as they’ll believe their getting everything they need for their money. This links to their mission statement as they want to give younger viewers everything they need to get into music. The black lines across the logo, rough edges and grainy effect give the impression that the logo is spray-painted on. This will appeal to the younger Kerrang reader who like to express there individuality, which some may do through graffiti artistry. There is a drop shadow behind the text, which provides a contrast against the background making it stand out to the reader. BarcodeA barcode is a convention of this form of media text and is used across all genres. It is placed in the bottom right hand corner, which is where the majority of magazines choose to place it. As it is the last area of the magazine the viewers eyes are drawn to, therefore hooking the audience before they see the price. It makes it convenient for the audience to purchase as it can be scanned at the checkout. Plug Kerrang uses “96 HOURS ON TOUR WTH ROCK’S HOTTEST BAND” as it stands out and draws in the audience. Putting a numerical value upon the front cover excites the audience as they believe the magazine is packed full of loads of content. This appeals to Kerrang’s readership as they have less disposable income and want to get the most for their money.

Sub-ImageThe image is used to showcase what's featured inside the magazine. The image juxtaposed against text shows represents an article which is featured inside the magazine. Displaying a variety of content will appeal to different viewers personal tastes. This relates to the mission of Kerrang, which states they want to provide a range of content in order to appeal to all their viewers.

Date and PriceThe placement of the date and price on a magazine is a convention used across all magazine genres. The price is placed alongside the barcode in the bottom right hand corner, which is a convention, the majority of magazine companies follow. The details are in the smallest sans serif font upon the page, so the audience see the price after buying into all the content that’s available/advertised. The price of the magazine is £2.50, which could possibly dissuade NME’s younger audience from purchasing the magazine as they have less disposable income, so it is therefore kept out of the viewers immediate view. Whilst the date is placed along side the masthead, so that the audience can determine if it is the most recent issue. It would be clearly visible if placed in a rack, so the audience could find the newest issue without having to remove and study each magazine to identify the date..

Main ImageThe main image is a group shot, long shot of Julian Casablanca's and the Voids, the band members are looking in different directions (direct address) to catch the audiences attention, drawing them in to surveying the magazine. Julian Casablanca's is fore fronted, whilst the voidz are in the background, highlighting his importance. He is facing away from the reader presenting an air of arrogance, showing he’s off in his own lyrical world.

Sub-HeadingThis technique is used in order to advertise major articles, which are within the content of the magazine. “Liam sings with the Who” teases what the article is about within giving any of the details, forcing the reader to purchase the magazine to find out more. Placing multiple plusses (+) around the cover alongside sub-headings, gives the impression to the reader that the magazine is packed with content. Connoting that there is always extra content to for fill the readers every musical need.

BarcodeA barcode is a common characteristic across all magazine genres, it is situated in the bottom right hand corner of the magazine, the most common area where it is found. It is incorporated into the magazine for the customer convenience so that they can easily purchase the product.

LayoutThe magazine has an uncluttered layout, following the convention of the text not covering the band members faces. As they are the focal point of the magazine and are used to sell it towards the audience. Block out areas of text make them more prominent against the main image and gives the impression of them being adhered on like a photomontage, creating an indie feel. The horizontal blocks of the text juxtaposed against the vertical strips produced by the band members, produces a grid like system. Which is reinforced by the brick wall in the background, creating an overlay of overlapping lines. Placing a target in the corner of the magazine draws the audiences attention towards Liam's head. It targets the article to be of importance to the reader, inducing them to see what's at the centre (bulls eye) off the story.

MastheadThe masthead is in a block san serif font, which makes it stand out against the background and draw attention. The white block letters have a high contrast against the red background, meaning it is the first area the eye is drawn to. The use of red connotes NME’s determination linking to their mission statement to provide the most up date information on all things music, whilst the white can be associated with technology relating to NME’s impact over their readers mobile phone choice. Red is predominately a masculine colour, relating to NME’s 74% male readership, which they are trying to appeal to. The Masthead is situated in the top left hand corner of the magazine, a convention across all genres of magazine. Therefore when the magazine is placed in a rack, the audience can clearly see what each magazine is.

The Left ThirdThe majority of the largest sub-heading and the Masthead are located within the Left Third of the magazine. The magazine has chosen to do this as the majority of western countries read left to right. So they will read everything on the left hand side first. Also when magazines are stacked on top of each other, only the left side of the magazines is visible. This means that NME can still advertise their contents/draw in the audience without needing the entire cover to be visible.

Band ListAlong the right hand side of the contents page there is a complete list of the bands/artists present in this issue. This is done to appeal to every reader as they know there is always an article which fulfils their interests. The bands are listed in alphabetical order so that it is easy for the reader to navigate to find what they are interested in.

Colour SchemeThe predominant colours which are used across the page are black and red. In keeping with the cover of the magazine, the colours are consistent, evidencing the house style of the magazine. The use of white space draws the audiences eye towards the black caption, due to the contrast in colour.

Plug The magazine advertises features which will interest the audience insuring even if the articles do not appeal to them there will be additional features that will.

ImagesThere is only one image upon the context page, therefore the ratio of text to images is 5:1. It’s a medium shot taken from an eye line angle, of a young man in casual clothing surrounded by musical instruments. It allows the audience to relate to the magazine as he's around the age of the demographic and is at a level angle placing us as equal to him.

Font The text used within the sub-heading is a capitalised sans serif bold font which stands out, but is easy for the viewer to read. The effect of the Sub-heading being bolder than the number is that the audience is draw to the text rather than additional unessential information. Underneath the articles which the magazine wants to promote is a black line, highlighting its presence in the magazine and drawing in the readers attention.

Media PlatformsThe magazine draws in its audiences attention by using indentations to section the off the categories of the magazine. It tells the reader that they do not just have knowledge on music, but Film and TV.

Colours The two major colours used across the contents page are yellow and black, as these colours are complementary (on opposite sides of the colour wheel) so produce a strong contrast, making the text stand out. The use of white space makes the text become more prominent, so therefore the eye is immediately drawn towards it.

ImagesThere are three images placed at the top half of the page, advertising the content which is available within this issue. The editor has allowed this much space in order to insure that the audience are forced into seeing this content and will likely read them. For the audiences convenience the page numbers are placed next to the articles, so they can easily navigate to them. There is a repetitive nature to seeing the page numbers as when the audience reach the given page, they are likely to read it due to it being advertised upon the contents. The main photo of Marilyn Manson is a long shot, the high key lighting presents him as a shadowy figure, providing a heavy contrast against the background. This makes him stand out from the image, drawing in the audiences attention, but also representing him as an outcast.

FontThe font used for the Sub-headings is a sans serif, capitalised, block font. This means its easy for the audience to read, so it’s convenient for them to find the content that appeals to them. It also is used by the magazine company to draw attention towards particular articles, containing upcoming artists which they want to promote to the audience. Linking to their mission statement, in which they said they wanted to inject new music into the audiences playlist.

Subscriptions/PlugAfter the audience has seen the content which is available within a Kerrang magazine, subscription to the magazine is advertised. This is because if the magazine appeals to their interests, they are more likely to invest within a subscription. So using a plug to advertise the low cost of a months issues, will catch the audience attention as they can get all their music needs in one place at a low cost. Pictures of previous magazines reinforce the volume and quality of the content, which they will receive.

Cover StoryThe content page uses a “star in a bubble” like graphic to relay to the audience that these articles are about the ones featured on the front cover. Therefore if a viewer was drawn to magazine due to a specific advertised article they can conveniently find it amongst the other content.

PlugThe magazine insures to appeal to a range of peoples interests by providing posters of a variety of different artists. Therefore if non of the articles/features are immediately appealing to them, they will still be interesting in the purchase.

Editors PieceThis brief text written by the Editor talks about the production of Kerrang as well as their close relationship with the artists. It allows the audience to become more personally involved with the magazine, as they feel that the employees are on their side and are giving them the best information possible.

ColoursThe most predominant colours used across the page are red and black, this is consistent with the front cover and evidences the house style of the magazine. Along side this there are colourful speak bubbles of colour which stand out against the minimal house style, drawing in the audiences attention. The plainness of the colour scheme shows that Q does not have to overload the viewer with large bursts of colour to grab their attention, as it’s the articles themselves which captivate and interest them.

TextThe largest text, except for the main titles, is used for the sub-headings, which are in a bold, sans serif, block font. The black text stands out against the white space, creating a contrast, which draws in the reader. This encourages the viewer to read the introductory piece to the article, once the introduction has captured their interest, they are likely to read the complete article.

ImagesThere is a ratio of 60% images to 40% text upon the page. This is done to break up the text so that it is more appealing to the eye but also because the audience can get a feeling of what to except from that particular article. 8 out of 10 of the images on the page use direct address to entice the viewer towards overviewing the inaugural text, to see if their interested. There are two images on the page one of Mick Jagger and the other of 50 Cent, which stand apart from their backdrop. This makes them the focal point of the image, relaying their importance to the reader, whilst drawing additional attention as they pass outside the boundary line of the image.

Cover StoryThe second largest image upon the page is the cover story, as its already the majority of the audiences attention from the cover. The image is consistent with the setting, angle, shot type and band members, which was used upon the front cover. This make the it easy for the reader to recognise and is convenient to find after seeing the cover, if they were interested.

Q ReviewThis section of the content page gives snippets of articles, in which Q gives their opinion about concerts and albums. Linking to their mission statement in which they said they wanted to advise the viewer on the best content that’s available. Through the use of rhetorical questions and closed statements, they tempt the viewer into exploring these articles.

Text Columns Areas of the text which the editor wants to draw attention towards have a greater margin of leading. These sections of text also have been embossed to increase the width of the text. Through maximising the level of white against the white space (black), its stands out on the page. The use of a vibrant graphic style boarder segregates the text into a columns, whilst drawing the readers attention in towards the text. The images and text are arranged across the page in a 3X3 grid, which makes the text easy to follow and read. It also divides up text with images, so it is more aesthetically pleasing to read.Graphic ImagesSurrounding the word “News” is a drawn graphic, which represents individuality relating to the independent band that is being featured. Along with the “Big Story” caption it becomes part of a plug, which is used in order to capture the audiences attention. Encouraging them to read the article. CreditsThis is used to tell the reader who wrote/said an article/quote. It can encourage the audience into researching the particular band, artist or writer. They could also use the name in order to refer back their positive/negative opinions surrounding the article to the magazine company.BrandingThe majority of the colour used across the two pages is either black or yellow, which evidences the house style of Kerrang that is consistent throughout.

Point of FocusThe audiences immediate focus is drawn towards the main image used within the article. After this they are drawn around the page by the surrounding supporting images, until being driven towards the bold sub-headings. By this point the images will have sparked the readers interest upon the content in the article. The yellow boarder surrounding the text and images, segregates the main image, making it the focal point of the article.StructureThe text is presented on top of blank space, which draws in the audiences attention, but also makes it easier to read. The balance used upon the page is 60% images to 40% text. The majority of the text is presented on a horizontal baseline, which makes the text easy to understand. The letterform used through the entirety of the article is San serif, as it gives an informal approach, which is appealing to Kerrangs younger audience.

Hierarchy There is a level of hierarchy used between the different types of text used. The text within the columns is ordered by the weight, so therefore the heavier text is placed at the top whilst the lighter text is below.

PhotographsThe main image is a medium, two shot of the artists composing a song using a keyboard. The juxtaposition of the photo against the graphic image, implies that they are an independent group. Their clothes are also focused around their own style, this relates to the Kerrang reader who like to bask in their individuality and set their own trends.

GraphicThe sub-heading is a digitally designed sans serif font. The first word “Reality”, is in a black font upon a white backdrop, highlighting the possible contrast between a rock and roll lifestyle and that of one of an ordinary person. The word “Blights” is transparent, allowing the viewer to look out at the world below. Relating to how the real world, (the outside) has ruined the dream of a rock and roll lifestyle.

TextA sub-caption is used explaining the context behind the image. Parts of the text are highlighted through underlining, the names of the artist and interviewer, this draws the reader attention towards who the article surrounds.

PhotographThe image is of Mac DeMarco smoking a cigarette inside a minimalistic, bleach apartment, which symbolises a young mans rebellion against society. Through the window we see a distorted view of an American city scape, we determine this through the foreign plug socket. Surrounding him he has an unconventional fan and lamp, which further suggests his rebellion against society, by not fitting in with what's deemed acceptable.

BrandingThe magazine maintains it own house style, of black and white, throughout its contents page and double page spread. It also follows the text being blocked out by the highlighted sections including colours black and white.

PhotographsThere are three major supporting images placed alongside the article. The image within the top left hand corner is a medium shot of Mac DeMarco. It is placed at the beginning as it allows the audience to become familiar with who the article is centred around. The audience make an immediate impression of the artist and whether to read the article. The second image, situated in the centre of the article is a long shot, which puts emphasis upon the artist whilst still putting focus on where he’s stood. Through photographing him on the edge bay, it re-emphasises the rebellious image from the previous two pages. The final main image is a Medium Close Up, which showcases Mac with his retro stereo player and VS tapes, reinforcing NME’s commitment to report on Indie and older music.

Point of FocusThe audiences attention is first drawn towards the photographs, as the layering of the text surrounds them, making them the focal point. Due to the text being foreground on top of the photographs, it appears to emerge form the page.

Page NumbersThe page numbers are displayed on the page, so that the reader can easily navigate the magazine. It’s placed along the edge of the page, so it’s the first element the reader sees as they turn the page.

Graphic TextThe magazine article begins with a drop capped S, which is a conventional style used in articles. It is used to draw in the audiences attention and indicate where the article starts. The magazine makes a focal point of an explicit, controversial statement, as it catches the audience attention encouraging them to read the article to find out more on the featured artist.

TextThe majority of the text is arranged in columns, following the grid 3X3 structure. This makes it comfortable to read and easier to follow. There is a level of hierarchy used within the article, which is segregated through the weight of the text. The heavier the weight of text, the more attention it receives from the audience. There is a consistent level of tracking between the letters in the article, so that its comfortable to read. The titles have a greater level of tracking in order to make them stand out more.

Structure The text is arranged in columns, which are situated on top of white space. This is done so that the text stands out on the page and therefore attracts the audience, whilst also making it easier to read. The balance used of text against images is 70% to 30%. Upon the page over 90% of the text is arranged to sit on the horizontal baseline, making it straightforward to read. For the text used in the article, the major letterform is a Serif font, which is a well accepted convention. Whilst the letterform used for the sub-headings is a Sans serif, as it appears to stand out more on the page contrasting against the rest of the text.

Chamber of ReflectionA digitally produced graphic that pin points the highest and lowest points of Mac DeMarco career. Its appearance is similar to that of a line graph, as if giving a numerical values to points in his career. This allows the audience to become personally involved with Mac DeMarco’s journey and also introduces a new audience to his music and background. It is a 50/50 division between text and images, which supports the information, whilst also drawing in the audiences attention.

BrandingThe Q logo is present on every page, situated in the top left hand corner so it is geographically constant with the front cover. The colours red and black are heavily featured across the page, in keeping and evidencing Qs house style. The sub-headings letterform, is also consistent with the contents and font page, its a Sans serif, elongated, heavy weighted font, that stands out on the page. Graphic ArtAbove the sub-heading “Hear Me Roar” there is a digitally produced art of a stereo plug. Upon the Graphic art there it says “In the Studio” in a script font style. This connotes the magazine connecting with the artist whilst they record their latest music and obtaining the newest before anyone else.

Text ColumnsThe text is a arranged in a series of columns in a 3X3 formation. Its therefore clearer for the audience to tell what comes next when moving from column to column. Behind the text is clear white space, making the text is clear and comfortable to read, whilst also making it stand out. Images are used to break up the text, especially on the left third of the page, so that it is more accessible to the reader. As the magazine wants to look inviting, when trying to encourage the audience to read its article. There are a variety of ways, in which the magazine tries to draw in the readers attention, towards certain sections. This can be through highlighting, underlining, embossing or changing the colour of the text. The chosen area, which is highlighted by the editor is Ellie Goulding’s name, representing her energy and passion for music. A heavily weighted plugged quotation is used to draw the audiences attention into the article, whilst also reinforcing the rock star lifestyle.Along the right hand side of the page, there is a section devoted to telling the audience who's back in the studio. These human interest sub-headings will draw on peoples emotions encouraging them to read.

Point of FocusWhen the audience open the page, their attention is first drawn towards the large splash image of Ellie Goulding in the studio. This is because the image takes up the majority of the space upon the image, making it impossible to miss. The heading, masthead and main image are also situated in the left third, the section of the magazine we are first drawn towards. Are eyes are then attracted across the image towards Ellie Goulding. Next, the audiences eyes are drawn down the page towards the main quantity of the text, then finally the side column.

PhotographsThe main photograph used on the page is a medium shot of Ellie Goulding in a studio. This is appealing to the reader as they feel their getting up close with Ellie and her music. This image also reinforces the idea that Ellie is AN authentic singer and song writer. There are a range of sub-images used along the right hand side of the page in order to support the text and give the audience a visual aid to tell who its about.

HierarchyA variety of text fonts (weights) are used in order to help the reader navigate around the page.