Textual Analysis

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ANALYSIS OF MUSIC MAGAZINESKerrang! Q Magazine and NME.

Main Image- The main image is the biggest visible source on the page (medium close up and a mid shot)). This magazine shows band member of All Time Low and You Me at Six. Alex Gaskarth from All Time Low, is positioned behind the member of You Me at Six to show that he is less significant. This can link to the fact that some of the main articles within the magazine are about You Me at Six. Both of the band members are dressed appropriately to the colour scheme of this weeks magazine (black and white t-shirts). Since this weeks issue is on the topic of Valentines Day. Alex (in the black t-shirt) is gesturing a heart with his hands whereas the band member in the white shirt is holding a cartoon heart as well as a spear going through it. The bigger photograph is a mid-shot whereas the photo in the background is a medium close up. This allows the photo to focus on their faces as well as give space for information on the magazine. Sub image- These show 10 posters that are featured within the magazines. They are useful on the front cover as they can be seen as attracting different audiences, depending on the band/artist they like. All artists however, fit into the genre of rock since Kerrang! is a rock/heavy rock magazine. As well as this, the images picked can help with the overview of the front cover and help add a more imagery based features since there is quite a lot text based information. In addition, the pictures are close ups. Puff- Exaggerates the story just for the purpose of the audience and persuades to read on/more. I didnt have a childhood Most personal story. The use of the superlative most in this case highlights that this story is one of a kind and gives the magazine a factor of originality and states that it is better than all others since it has that one story.Colour scheme- The colour scheme involves three main colours: red, yellow and white. Due to the theme- Valentines Day. The red used has a deep tone to it which I believe to signify blood. The background also looks as though blood is dripping down it. Kerrang could be challenging the idea of love to fit the genre of their magazines which is rock and heavy rock. By this, I can see that there is a pre-existing knowledge of the genre of the magazine. The yellow is a vibrant colour that makes the magazine more enthusiastic and lively, the colour yellow is also used to highlight the important information and is the background colour for the buzz words (WIN! And PLUS!)Buzz words- The words Win and Plus are buzz words used to make the audience feel more involved in the gossip and interactive activities such as the opportunity to win something.Positioning and layout- Through this issue, I can tell that Kerrang uses a busy look for their front cover. Although there are less images than text displayed on the front, the use of vibrant reds and yellows (and the contrast the two colours create) highlight the specific and information. The text that is used, is usually in a bold font which once again adds to the busy look of the magazine.Feature Headline- The feature headline is You Me At Six and All Time Low which are name of two bands that are advertised on the front cover of the page. The text is on the centre right of the magazine and is in italics, leaning right for one band and left for the other one. I think this creates a more edgy style which fits into the overall look of the magazine. Below this, there is another headline in which Kerrang made clear the topic of this weeks issue which is Valentines Day.Masthead- The masthead is written in white, in an edgy font that relates to the genre- rock and heavy rock. The masthead is placed behind the pictures of the artists showing their significances and directing all of the focus onto them. This is also done as Kerrang! is popular in the UK therefore does not need the full recognition. The colour of the masthead is white which stands out from the red background, the white colour also makes the thin lines on the title Kerrang! clear. The letters K E N and G are made to look 3D as they have black shadows behind them which add the masthead depth.

Buzz word- The buzz words here are Cover Story and This Week. The Cover Story is used frequently to pin point events or things that the readers can get involved with. For For the article on the left, that begins with a bold This Week This Week is text from the editor on the return of return Linkin Park.

Main Image- The image of the guitarist of Blink 182 clearly shows the nature of rock. His position gives a feel of a rock concert which is presumably familiar to the audience of this magazine. The photo is also the biggest image on the page, as it is taking up half of the page. The guitar used in the picture is an electric one in a cream/yellow colour. Behind the man, the stage lights are visible giving off a red beam of spotlight. This image most probably establishes the colour scheme of the contents page.Advertisement and Contact- Kerrang used the opportunity of the contents page (predominantly the first page and the one people look at to find specific information) to advertise their subscription/delivery of the magazine, including a telephone number for further contact. Although the text for this was small, vibrant red and yellow were used to make this information visible and noticeable.Masthead- Since the contents page is split into two, there are two mastheads one which reads Contents and the other one Kerrang! This Week. The fonts of both of these are the same as on the front cover of the magazine. They are once again the biggest visible texts on the pages as they tell the reader what is expected on this page. The colours for the mastheads are yellow and white. The use of the white colour is just for the word Kerrang!. This is because it creates familiar link between the contents page and the front cover masthead. The yellow writing fits well with the general colour scheme of this page.Plug- On this contents page the plug is Sonisphere 2010. When looking at a page it stands out since the colour of the writing is black and the background colour of the text is red. This still fits into the colour scheme however due to the different colours of the writing, grabs the attention of the readers. I believe the focus to be on Sonisphere 2010 since it is an upcoming event that Kerrang! wants to publicise and make the readers aware of. Colour scheme- The colour scheme of the contents page is black and white with red and yellow to highlight the important information or pictures. The page is split in half, with the background of the bottom half white, and the top part black. This makes it easier to distinguish the writing from the background and make the significant pictures/text stand out from the rest. The colour red is used in both of the pictures- Blink 182 and Paramore, which is pleasant to the eye and makes the contents page look more organised and well put together.Sub Headings- The sub headings here are the categories of the different areas within the magazine for example: News, Features etc. These are organised into columns with very brief information underneath which is a good thing as it does not waste space, but allows the readers to make their own judgement if they want to continue reading about that subject. These headings are also on a black background which stands out against the white background of the rest of the page. Sub Image- On the single contents page there are quite a few images. Initially, on the top half, next to the main image, Kerrang placed two inset shots of double page spreads featured further within the magazine. These are on the topic of Reading and Leeds Festival which are annual events that many rock fans from the UK are aware of. On the topic of the festival, Kerrang also used a picture of Paramore, one of the artists that are attending the festival in that year. The colour scheme of the image is the same as the overall colour scheme of the contents page- red, yellow and black, however on this picture, they are more chaotic and bright. This is due to the back lighting used in the picture to highlight the lead singer and make her appear superior. One other sub image presents a member of Linkin Park as the following text discusses the return of the band to the magazine.

Headline- The headline of the double page spread states Dirty Little Secrets. The colour of the Dirty Little is pink which has a sweet and innocent feel to it. This is similar with the font that is used. It looks as though it is handwritten which is a practical way of communication. All of this contrasts to the word Secrets which is capitalised in the colour red. The font is straight-forward and simple compared to the handwritten one. The red colour could create a few different meanings, however the black smudges near the bottom correspond to the adjective Dirty. Overall the whole masthead is mysterious and dark.Main image- The main image is a picture of the band The All-American Rejects. The picture is specifically fitted to the colour scheme of the page. The main band member, presumably the lead singer, is dressed in bright colourful clothes (red and pink) whereas the other band members are wearing plain and simple colours (black, white and grey). The picture is taken at eye-line match where all of the band members are looking directly into the camera lens. I think that this makes it more personal for the readers, especially if they are a fan of The All-American Rejects because it looks as though the members are looking straight at you. This creates an intimate feel which links to the idea of Secrets. Positioning and layout- The