Textual analysis

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Textual Analysis

Textual Analysis

SELLINGLINE. The selling line and plug features the words exclusive and win in brighter yellow, while the rest is white. Not only does this make the words stand out and draw in our attention, but it also keeps to the colour theme of the rest of the page. It also gives insight to the target audience, by advertising for a chance to win a PS3 (a game console popular among young teens), and a cd from the band Brigade (which represent the genre behind the magazine)MASTHEAD. The masthead is partially covered by the cover artists, which is a common move for Rocksound, and is used in many of their magazine covers. We also notice that its a bit damaged and worn, which makes connotations to the band and their metal core style of music. (here we can see some other mastheads with varying themes) Rocksound keeps with the colour scheme and makes the masthead in a clear white, which also reflect the cover photo. The words rocksound is also a representation of what the magazine feature and stands for.

IMAGE. The cover image shows the artist and covers the entire page. This draws the attention and gives insight in to whats inside the magazine. The colours that feature in the image reflects the colours used in the typography, the red and white on the clothing slowly turns to a more darker blue, just as the typography goes from yellow and white, to red and blue. The blocking of the models also shows the hierarchy of the band, with the lead singer and front figure taking up most of the space, and he other band members reduced to lower positions behind him.HEADLINE. Bring me the horizon, is the words that stand out the most on this cover magazine. Its the headline and name of the band, and is written in a larger font in the middle of the layout. We then get the ANCHORAGE, which provides more information about whats to expect in this magazines main article. The text is written in red, showing that its a different piece of information, and highlights that its the most important content in this magazine. Under follows a yellow PLUG that shows the bonus material. The yellow reestablishes the yellow seen in the selling line and gives insight in what type of information this is. (Its meant to sell the magazine to the viewer)SUBTEXT/HEADING. The subtext on this front cover speaks of the other pieces of content in the magazine. As previously mentioned its in a blue colour to not only match the darker and more blue light in the bottom of the picture, but also to make it more of a passive heading, and letting the reader maintain focus of the main heading. This also shows that its not the most important points at this front cover, and will not feature as much inside the magazine. They use a number of vague titles to draw keep interest at its peek. Sentences like face your questions and acces all the areas on the tour of the year also implies challenge and reader interactions.LAYOUT. The overall layout of the cover seems give neat, and gives of a professional impression. It is well balanced through the blocking of models and the font layout. The colour scheme is well done and maintains throughout the whole cover. The contrasts between the calmer blues and the strong reds represents the metal cores deep subjects performed through anger and frustrations, and heavily appeals to the reader. The stronger colours also draws attention to itself and allows for more focus among the several other magazines on the shelf.PRICE AND BARCODE. The price (at 3.90) represent a higher price range than e.g NME and Bliss, but is an important feature for new readers. We can bearly notice the price tag as its well hidden and in a small font, this is to keep attention away from what may be considered a high price tag, but could also tell a reader that this magazine relies more on higher price tags and less on advertising. The barcode is also an essential feature of the cover, and allows the reader to purchase the magazine in store.FLASH AND EXTRA FEATURES. In the very bottom left we, the readers, get introduced to extra content through the flash-text plus. This gives the impression of being bonus content just for us, and gives an extra incentive to buy the magazine.

MASTHEAD. The masthead on the contents page contains the name of the magazine once again, but this time its kept clean and placed in the top left corner to create balance and keep the page neat. The white font against the dark colours of the main-image works well and makes it easy for us to read. Interestingly Rocksound decided to not include that this is a contents page, which reflects how they believe the reader will make the assumption based on layout and language used in the text. DATELINE. Using a dateline on their page lets the reader know when the magazine was published. This allows him/her to compare how recent the magazine is, it also allows the reader to see if this is the most up-to-date magazine which helps the reader decide whether or not to buy it.MAIN IMAGE. Covering the page is the main-image. It shows an artist in the middle of a concert rocking out, which gives the reader connotations to the brand Rocksoud, what they stand for, and also what this magazine is about. This image drags attention to itself by featuring contrasting colours (between light and dark) and explosive movement. The image manages to set the tone and keep the reader interested through the energy conveyed and the action that takes place. The image also allows for more balance by showing the model in the top part of the page, and keeping the bottom part darker so that the pages features can be clearly seen. The bright white and the dark black on the image also represents the colour scheme of the page, and makes for a well planes, and well executed content-image.SUB-IMAGE. The other images on the page contain links to the articles features part through the page numbers. The images are placed in an order which show the cover-artist on top, giving thoughts to the idea that its the selling point and most important part. The bottom two pictures are roughly cut, which again gives connotations to the rock lifestyle. The inclusion of the images on the bottom left side creates more balance on the page, and the white background surrounding the images is again to keep up with the colour scheme. HEADLINE. main features is written in large letters and make up the headline. What it tells us is the content of this page, and also gives insight in what the magazine relies on when they try to sell the magazine. Its highlighted in white text with a red backdrop. The white and red connects it to the colour scheme, but also drives our eyes to it, and becomes a focus point for whats important on the page. The headline also introduces us to the next part of the page, the SUBHEADINGS. They feature keywords and titles that presents the theme of the articles. These keywords are put in to sell the article, and are further elaborated in the COVERLINE. In the cover line we are again introduced to the themes of the articles, but we get short sentences to create interest. The cover lines are written in a smaller font to not steal to much attention, and gives the idea of them being some sort of footnote.PAGE NUMBERS. The page numbers here represent where the articles are featured in the magazine, it gives insight in whats to come, which is further explained in the subheadings and cover lines. The page numbers are highlighted in red, a colour which we have seen representing groupings of whats to come, e.g. main features introducing the cover lines, and the numbers introducing the individual articles. The page numbers also feature next to the images to create a connection between sub-image and article.COLOURS. Red, white, and black are the colours represented in this magazine, and the focus points are often surrounded or include these colours. These are also the same colours used on the front page, which creates a common thread throughout the magazine. Each colours also has a purpose in this magazine, each one important in its own manner. The black is used mainly for balance and a background colour to help highlight the other aspects of the page. The red represents information and location, red is also a colour which gets a lot of focus and therefore is used on the page to show where the information is found. White is mainly used as colour for the font, but can also be seen in the images, both as a backdrop and as balancing element.LAYOUT. The layout of the content page reflects the cover page through its balance and professional look. This magazine is all about rock, but wants to be taken serious, which is shown through professional layout and images. It features text on the right and corresponding images on the left, this makes a connect the lines effect, and our eyes can naturally drift form image to the text describing the article.



PULLQUOTE. The pull-quote used next to the main image comes from the artist bring me the horizon and their front figure Oli Sykes. It tells a story of a man who looks back at his struggles and his triumphs, but also his wrongdoings. He choses not to look back with regret, but rather embrace his past and look forwards to the future. This is also reflected in the image, and placing the quote next to the model not only gives the connection between person and quote, but also between meaning and symbolism of the photo. The font is white, and in straight letters. Interestingly, Rocksound have decided to shift from the traditional italic font for quotes, but the straight letters reflect the look of the entire magazine, and continues the common thread. The white on the black background is also a reference to the colour scheme of this magazine edition.MAIN IMAGE. On the left side of the double page spread, we find the main image, and the first part of the previously mentioned 10 page special about Bring Me The Horizon. Th