Textual Analysis

1) Track name: Superheroes- The Script

INTRODUCTION!-Album Name: The Script.-Artists/Writers: Danny O’donoghue, Mark

Sheehan and Glen Power-Genre: Irish Pop rock-Release Date: 29 August 2014.- Directors: James Barry, Andrew Frampton,

Mark Sheehan and Danny O’donoghue- Record Label: Sony Label Group.- Length: 4:03

Music Video type: Narrative Based and Performance based both Narrative: The key media concepts seen in this Music video shows a story

of a Man who is poor. He dresses up like an officer/banker and leaves his home showing his son that he is going for work. On the way, he changes clothes and wears clothes of a garbage handling guy and in reality he works as a Garbage Handling guy. While doing his work ,he finds toys from the Trash for his son, and he plans to gift him as he could not afford such things. His son himself is shown as a lonely and a sad kid who remains alone and does not like playing with friends but rather waits for his father to return.

Message: The message which is being shown is that how a father works for his son and does efforts to make him happy and the efforts he does for making his son live a good life. It shows how helpless he is and how he pretends to be when he leaves his home in just because he does not want to make his son feel bad about it.

Representation: This music video represents the deprive classes and shows how much effort they make for a living and what pain/problems they go through.

Target Audience: Any kind of audience can be targeted for example male female both and any age group can be attracted to see such scenes as many people will be attracted to this video as it shows feelings of a guy who is helpless.

This is also a Performance Based video as the band performance is shown throughout the video as well as the Narrative is shown too.

The following screenshot shows how the guy dresses up in a officer/banker look.

The screenshot below shows how he changes clothes according to his actual job.

The video also shows how the kid felt lonely and remained alone rather than playing with his age fellows.

The guy’s real job has been shown in the screenshot below which clearly shows that he was a garbage handler.

The screenshot below shows while handling the trash he finds a toy. A smile has been shown on his face while holding the toy, which shows how happy he is, as he plans of giving it to his son and his son will be happy after receiving it.

The screenshot below shows the love of him for his son and how happy his son is after getting the toy.

The lyrics are directly linked with the scenes shown in the music video: “When you've been fighting for it all your lifeYou've been struggling to make things right.That's how a superhero learns to fly”. There is a relationship between the lyrics and the visuals according to Andrew Goodwin’s theory as throughout the words related to being “strong” has been used.

People shown in this music video are mostly dark/ black people as shown in the scenes below:

Daylight as well as the night scenes are shown.

The night scene has been shown in a red smoky effect and red lights in the background while the band is performing.

Technical Codes: Camera work/shots.. As the Band performance is being shown, close ups of

the guitar and drums has also been shown in the video. As guitar is the main instrument used for this Genre. Drums are also shown.

The performer has also been taken in a close up shot while he is shown as singing and the background is out of focus as rule of third has been used to give him a Heroistic view.

The Flying Pigeons give a really beautiful look of the sky as the scene is being changed. It is mostly seen in music videos as well as in the movies as well.

Jump cut has been used in the screenshots below which is an editing technique in which the sequential shots of the same object are taken from camera positions.

After this scene, the new scene starts Immidiately.