Textual analysisTaeyang – Wedding Dress

Music Video

Saynab Dahir

The singers’ stage name is Taeyang and he is 24 years old

He is a member of a 5 member Korean boy band called BIG BANG, he is the main dancer

Taeyang belongs to Korean record label: YG entertainment, alongside other well known singers such as PSY and 2NE1

This song “Wedding Dress” was released on July the 1st of 2010 and now has 16,406,642 views on youtube

BIG BANG decided to do solo activities in 2010 and regroup in 2011

Background information

Visual

Costumes

Taeyang wears different clothes to suit each scene, in one of the scenes he’s at a wedding ceremony and he wears a tuxedo to suit it, in another scene he is wandering around singing and wearing a vest with a leather jacket and jeans. In the scene where he’s dancing he is seen wearing a suit covered in diamonds.

Setting/Locations The 3 scenes that are seen in this

music video are: the dance scene, the memory scene and the church scene. These scenes juxtapose each other as they are scenes of the past (the memory scene) as it progresses towards the future (the church scene).

Choreographed dancing

In the scene where Taeyang dances, back up dancers appear and they start to dramatically slow dance, their body expression portays sadness as there is a lot of head touching and their facial expressions are bleak, this fits with the music and the plotline, whereas if this was an electro song the dancing would have been more jumpy

Repetition There is a recurring theme; the

appearance of the ring. The music video is about the main character who is in love with a girl but she ‘s marrying another guy. The recurring ring is the ring that the main character wanted to propose with, because this ring keeps appearing in the music video it keeps the audience sympathised with the main character

Technical

Lighting One of the scenes is the dance

stage, the lighting here is darker to emphasize the appearance of the stage; when people perform on stage the lights are often dimmed, this is portrayed throughout this scene

The lighting in the other scenes are lighter because it is meant to be a memory, also because most of the ‘memory’ scenes are done outside in broad daylight

Camera shots Long shot – to show the dancers in full view Close up – close ups were used in this music video to show

the protagonists facial expressions, this has been done to dramatise the bitter atmosphere

Mid shot – this was used to show the relationships between the characters in the video, for example; the song itself is about a love triangle, so the relationship between the characters is portrayed, this makes it easier for the audience to convey what is going on in the music video even though it is in a different language

Low angle shot – in some of the scenes the camera angle lowers , this makes the protagonist appear like he is in power

Special effects/ Editing The music video has been slowed down to suit the

mood of the song and its plotline. The transitions of the scenes are fast paced because

even though it is a slow song it still has a fast pace, this has been done to fit the music whereas if this was a ballad the transitions would have been slower.

There’s verisimilitude in the scene where he shows of his ring, this has been done to let the audience sympathise with the main character

Voyeurism in ‘Wedding Dress’

Because the majority of BIG BANGs’ fanbase are females between the age of 10-28, the music videos that YG entertainment produces for them cater to that specific age/ gender group.

In this music video it is apparent that it is catered for that specific audience because Taeyang is glamourised; he wears make up and fashionable clothes, his overall appearance makes him look like a teenager when in reality he is in his mid 20’s.

Influences Taeyang imitates the popular Michael Jackson

move in the beginning of the dance scene

He’s also seen wearing the iconic hat; he has done this because it is a symbolic move, this widens the audience.

Themes – comparing/ contrasting music videos (notes)

Themes/ other factors in Taeyang – wedding dress music video Love Narratively based storyline Genre; Rnb, k-pop, dance pop Taeyangs audience; existing audience, Big Bangs audience,

YG’s audience• Non diegetic sound in the beginning • Lighting differs throughout the scenesPitbull ft Chris Brown;• Storyline; about their success, fame etc• Suits represent the storyline, which links it

back to the music

Editing; transitions are different because the pitbull song was edited in a fast pace whilst the taeyang song was edited in a slow pace

Most of the setting in pitbulls song is edited; a green screen is used to change the background

The dancing in both music videos are different; in the pitbull mv the dancing is more energetic and dancy whereas taeyangs dancing is slow and showing a sad expression