By Kayleigh Blake

LANGUAGE

The music video begins with an animation effect in black and white. The animation movement is edited to the beat of the music which is conventional to a music video. By using an animation of moving lines as apposed to actual footage, it reflects how abstract the song is. Also, it makes the video more interesting to

look at as your eyes almost follow every movement the lines and drawings make. There is a variety of cinematography used when the actual video footage begins

as there are pans and upward tilts to show the surroundings and every band member performing the song. There is also animatic drawings used in place of the instrument which again reflects how abstract the video is. There is also the

use of fast paced editing to cut from shot to shot which gives the video a ‘jagged’ feel as it doesn’t flow smoothly from shot to shot. This goes with the

beat of the music and portrays how edgy the song is in a sense. The colours used in the music video stay black and white throughout which creates a steady

theme throughout and makes the white animation stand out even more. Whilst the band are performing the song, there are white squiggly lines around the band. These could represent the sound waves surrounding the band as they

become engulfed in their performance and music, as the indie genre is known to be fully involved in the production of their music and don’t follow the

mainstream idea of music videos.

Kasabian formed in Leicester in 1997. They are a rock band that are mostly known in England. Their lead singer is Tom Meighan,

and guitarist and singer Sergio Pizzorno, as well as the other band members. They are signed to Sony, RCA records and

Columbia. In 2010 they won ‘Best Act In The World Today’ by Q. Although Kasabian are typically known for not wanting to be

perceived as ‘indie’, they are recognised as an indie rock band by many. There music has varied throughout their 5 albums, as some has more of a rock sound and some are more of an ‘indie’ sound. Their new album 48:13 has a new sound to it with songs such as

‘bumbleebeee’ and ‘Eez-eh’. They are known for their specific image especially on their latest tour for wearing black and white with a pink background behind them. This represents how edgy

the band are and how they want to stand out.

INSTITUTION

Kasabian are quite an edgy rock band with specific styles and sounds. This is made apparent in their

music videos, especially in ‘Days are Forgotten’ as they used animation to create the instruments. A

typical feature in their music videos is performance which shows how the band want to be perceived as different to the mainstream pop artists. Drugs and

alcohol are referred to in their songs a lot which also explains why some of their videos appear to be

showing strange alter-realities almost and not true to life experiences. By mentioning drugs and alcohol

they are going against what is seen to be acceptable and conforming to the expectations of the rock genre.

IDEOLOGY

As Kasabian are a rock band, they appeal to a niche audience. However, in todays society, rock and indie music is

slowly becoming more popular, so in time, the rock genre could appeal to more mass audiences due to its popularity

increasing. Audiences will enjoy watching Kasabian’s music video’s as it mainly shows the band performing and they can imagine what it would be like to see them live in concert as they have ‘audiences’ in the music video. The stereotypical

members of the audience would probably be people who are quite individual or listen to the rock genre predominantly.

AUDIENCE

Typical audience who would listen to Kasabian

As mentioned in the language section of my analysis, I think that Kasabian want to be perceived as a genuine band who

are doing what they enjoy. This is apparent by their down to earth music videos and also, they do not follow the

stereotypical mainstream pop culture which can sometimes be seen as fake. In this video, the band use a simple black and white theme which shows how they like to keep things simple and focus purely on the performance. However, they

add an abstract element to the video by adding the animation in. The video focuses on the band performing and using the instruments made from animation, which could represent how they interpret and mould the instruments they use to adapt to their personal style and reflect their personality.

REPRESENTATION