Milky Chance interviewIn the introductory sentence the writer supports the mass audience of this new single from the duo “Milky Chance” for their song “Stolen Dance”. More than 46 million people have already listened to the song and this supports this type of audience.It makes his song special that it took so much time, what he says in the interview, because normally a song is done in 1 or 2 weeks, but his took some years, so this is a connotation to the genre (Alternative-Rock), because it is not like the other songs. (-> independent)It also supports that he belongs to the active audience, because he is not influenced by the mass market, because he took as much time as he needed to.

Milky Chance interviewIt also shows that they are an exception of the normal independent work, because they reached the mass market, even if one of them just wrote the lyrics and the other one helped him with the recording.

“When I wanted to upload a song to YouTube”, this sentence connotes that they had a below the line marketing, because they had to post their clip on YouTube, which is a social media.

The genre Alternative-Rock or even Indie, which is connoted with the independence, so you can see that Milky Chance used the independence in their PDE process, but even reached the mass market.

http://www.nylon.com/articles/milky-chance-stolen-dance-interview

Spin – music magazineFrom the text you can read out that he is producing an Institution work, because it is going to the mass market and he just produced it and afterwards, someone else just sent the product and showed the product to the audience. The web 2.0 also helped him to spread it through the social medias.

In the article I picked from the music magazine “Spin”, they support the genre Alternative really well, by whatthey wrote about the new album from Porter Robinson.

The article says he did something what doesn’t sound like he or his peers had done before, so he worked independently on it.

http://www.spin.com/reviews/porter-robinson-worlds/

The last article is about alternative music. They use the word mainstream to suggest the theory of the genre alternative, because alternative is the opposite of the mainstream, this is why they use this word more often in their article. They include the different genres in their text to show how all-round the genre alternative is. Alternative music doesn’t just include individual music, it involves different subgenres as well, what you can see in the text.

http://www.allmusic.com/style/alternative-pop-rock-ma0000002422

My ideas after the textual analysis

To show the different arts of music in this genre

To support the type of this genre by the pictures

To concentrate on the articles which have already been done

Listen more to different artists which perform alternative music

Search for more information about the history of alternative music