I am textually analysing the music video of Arctic Monkeys - Brainstorm.

The clip opens on an extreme long shot of the band from behind before they start to play. This establishes the location of the band in a warehouse type setting but as we are unable to see the band we don’t know who they are. We assume it is the Arctic Monkeys as this is a music video for their band but we not know this for sure.

The band do not begin to play until four seconds in to the video, where it cuts to a close up of the drums - which is the first instrument to be played - and then cuts back to the extreme long shot as the rest of band joins in.

As the beat of the song kicks in the video begins to cut from various shots of close ups and long shots of the band members playing, a green screen with a pixelated pattern on it, long shots of dancers in front of the screen and an unrelated black and white picture.

This pattern of shots is repeated up to the first thirty seconds of the music video.

The editing during this section is very fast, with no shot lasting more than three sections meaning the audience does not get the opportunity to focus on any of the shots as they change as soon as they register. This was probably done to create a storm-like effect of pictures in the mind of the audience.

The use of dancers and unrelated pictures within the video suggests that there is no narrative involved with the song.

Due to the position of the camera and shots used in the video - side shots and behind the band - and the low lighting used in location the band are being filmed in we are unable to clearly see what clothes they are wearing.

The mixture of shots throughout the video shows the band members are wearing jeans and either a shirt or a jacket. This gives them a relaxed/casual look which is usually associated with Alternative Rock bands.

The shots of the band mainly focus on the performance shots of lead singer and we see him the most throughout the video. Although he is filmed the most he never filmed from the front on and this suggests that the band wants their audience to focus on their music rather than image, which is again associated with the Alternative Rock genre.

The majority of shots used throughout the video are long shots, close ups and extreme long shots which cut back and forth from each other very quickly.

As the pace of the song increases so does the pace of the editing, making the video very hectic for the audience to watch.

This matches the mood of the song and the name ‘Brainstorm’ suggesting that the mixture of fast editing and long shots cutting to close ups has been done on purpose.

The song ends quite abruptly with the pace of song and the editing becoming increasing fast so that no shot lasts more than one or two seconds.

The song then finishes with a lone drum beat which is how the song began and the video ends on the same long shot of the band that it began with.