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  • 1. +Textual AnalysisNicole Keighrey

2. +My Chosen Magazines 3. +DJ Mag DJ Mag are a successful worldwide magazine with a circulationof 19,479. Their mission statement is living and breathing dancemusic, to represent the electronic music scene with thepassion, professionalism and intelligence it deserves. DJMags reader profile is An average 25 year old male whois employed so has a high disposable income and is oftensingle. DJ mag has a youthful audience with 41% goingclubbing at least once a week in the top 5 clubs includingFabric, Ministry of Sound, Egg, Pacha and Turn mills. 4. +Thrust Publishing Ltd. DJ Mag is published by Thrust Publishing Ltd, 6-8 StandardPlace, Rivington Street, London EC2A 3BE. Their managing director is Martin Carvell and their editor is BenMurphy. The publisher is James Robertson. They began as DJ Mag ltd but changed their name to ThrustPublishing Ltd on the 8th of may 2009. 5. +DJ Magazine Front CoverAnalysis The name of the artist on the magazine is large, bold and clear, making it easyto read from a distance. This will draw in customers to buy the magazine asthey will recognise the artist when they see the name. For people who dontknow who the artist is, they can link the bold name to the picture in thebackground. The yellow and red make the name stand out against the dark background. Anunusual and interesting font has been used for the artists name, this will makepeople notice it and could have possibly been used to represent his interestingpersonality. Also the red used in the artists name picks up on the red in theartists top making him more noticeable. The words PORTER ROBINSON is placed in the center of the magazine andis aligned to the left, showing that it is important but it is not taking over fromthe picture of the artist. 6. +DJ Magazine Front CoverAnalysis The shot used for the artist was a mid-long shot. His position is not posed, as helooks quite relaxed, but his head is bentslightly to the side to look as if he ismoving his head out of the way of the DJmag logo. Showing that the logo is themost important part of the magazine as itis the brand of the magazine. The pictureis very dark and shadowy adding mysteryto the picture to entice readers but alsomaking the coverlines stand out. Thepicture is in the center of the magazine soeverything is placed around him. Theimage has kept to the rule of thirds, hishead is in the center of the top third, andthe rest of his body is roughlysymmetrically proportioned between theeach of the thirds. 7. +DJ Magazine Front CoverAnalysis The coverlines on the magazine use specialistlanguage to the genre. This excludes peoplewho do not have any particular interest orknowledge in the music genre. There are alsoa lot of artist mentioned on the cover to givethe readers a hint as to what is inside. Thealternating yellow and white cover lines makethe cover look more interesting and keeps thereaders engaged. The coverlines are alignedto both the left and the right hand sides of thepage so that one side does not took tocrowded. One of the coverlines has beenplaced at the very bottom in the corner whereit will not be noticed. The 172 tunes reviewedcoverline is small and not very noticeablewhich is unusual for a magazine. Overall the cover is well organised, Ispecifically like the main coverline and thealternating colours of the other coverlines.This is something that I am likely to includewhen creating my magazine. 8. +DJ Magazine Contents PageAnalysis The contents page of the magazine contains avariety of colors. It is separated into twosections, the left hand side relates to thecoverlines and the right hand side is split intosubcategories for the rest of the contents of themagazine. The contents page expands on thecoverlines that are featured on the front page,giving more detail on what is inside. Thelanguage used is quite informal, for example,comin up. The use of this language aims themagazine more towards younger people, ratherthan older people. The layout is neat and organised so theaudience can easily find the article they arelooking for. The font used is consistentthroughout the magazine, it is quite modern andfits in with the dance music genre of themagazine. 9. +DJ Magazine Contents PageAnalysis The pictures round the edges ofthe magazine relate to the articleswithin the magazine which givesthe readers another insight towhat the magazine contains. Thelargest picture on the contentspage is of Porter Robinson, whichrelates to the front cover to showthat he is the main feature of themagazine. The colours used inthe image are quite dark adding asense of mystery to the artist, buthis pose, clothing and hair showsthat he is quite a cool person whomany young artists will aspire tobe like. 10. +DJ Magazine Contents PageAnalysis I think that the contents page is wellorganised, I would use a similarlayout when making my magazine. Iparticularly like the way they haveplaced the coverlines/main stories inone column and the rest of the listingsin another. This makes it easier to finda particular article. However, I wouldchange the way the pictures are laidout, they make the magazine lookslightly messy and should beorganised better. The headphonesand the DDJ-WeGo controller is verystereotypical of a music magazine,which conforms to Branstons andStaffords representation andstereotypes (2010). The contentspage is divided into three columns tokeep a neat and organised form. 11. +DJ Magazine Double PageSpread Analysis The layout of the double page spread isneat and clear. The white writing is clearto read on the black background andstands out. The subheadings are writtenin an interesting font that makes themagazine much more enjoyable to read.The same font has been used for themain heading of the article. The differentsized font keeps the readers engaged asit doesnt look as boring and repetitive, asit would if it was a large block of text. The picture in the background is dark andshadowy, which adds mystery to both theartist and the article. The small picture inthe corner, of an artist that PorterRobinson worked with, makes the textaround it much more easilyunderstandable, in relation to the artistMat Zo. The main image is proportionedaccording to the rule of thirds whichmakes the article look organised. 12. +DJ Magazine Double PageSpread Analysis I think that the magazine is wellorganised, the title of the articlematches the subheadings whichkeeps the magazine lookingprofessional. The standfirst andpull quote clearly stand out fromthe rest of the text, these grab yourattention, and make you want toread the entire article. The dropcap clearly identifies where the textbegins. However, an end blob orarrow should be used to show thatthe article continues. Many of theconventions used, I am likely touse when creating my magazineas I believe that it works welltogether. 13. +Mixmag Mixmag are also a successful worldwide dance music magazine but with a readership of190,000 and a circulation of 20,817. Mixmags mission statement is Mixmag is the worlds biggest dance music andclubbing magazine. Mixmag has the history, the authority and the creativity to givethe right brands an authentic association with dance music and club culture. Mixmags reader profile is Mixmag readers are the opinion-formers and leaders inclubbing. They are the ones who make the happening music happen, and the coolproducts cool within their peer group. They are the first to recommend a new tuneand the first on a new fashion trend. Theyre at that new cool club very early, andmove on before it starts to go cold. Our demographic spans young buddingbedroom DJs through to accomplished producers. Theyre the best informed abouttop DJs and upcoming tunes, and just have to have the latest mobile (even if theircurrent on is less than six months old). Theyre the biggest downloaders of music inthe UK. The median age of a Mixmag reader is 24 (72% male, 28% female) and theytend to be urban and single. They have a high disposable income and a highpropensity to spend it on: nights out, clothes, music, the latest mobile phones andMP3 players. Nearly 80% do not read another music magazine, and they spend littletime watching TV, especially at the weekends. 14. +Development Hell Mixmag is published by Development Hell, 90-92 PentonvilleRoad, Islington, London N1 9HS. Their managing director is Jerry Perkins, the editorial director isDavid Hepworth and the finance director is David Joseph. Mixmag was originally published by disco mix club, but as themagazine was developed, the publishers changed. 15. +Mixmag Front Cover Analysis Mixmag have placed their main coverline Boys Noize directly beneath thetitle of the magazine. This prevents it from standing out as much,especially if you are looking at it from a distance. It seems to blend with therest of the magazine as it is in the same colours as the title and thecoverlines. However, the font is different to the rest of the magazine whichmakes it standout more. But by having Boys Noize in a large bold font, itis more likely to be noticed. People who like Boys Noize will be morelikely to buy the magazine, even if they are not regular readers of Mixmag,this is because they have featured a well known and popular artist. I thinkthat the main coverline should be placed closer to the center of themagazine and an unusual font should be used to make it more noticeable. 16. +Mixmag Front Cover Analysis The image featured matches thecolour scheme of the magazine, but isquite dark and mysterious. There is aslightly smoky look to the backgroundimage and there is a lot of red/orangelight. Most of the magazine cover istaken up by the main image, leaving alot of space. I think that the titleshould be placed closer to the centerso it fills some of the space andbecomes more noticeable. However,it does make Boys Noize look good,and would entice people to listen tohis music. Alex Ridha is placed in thecenter of t