FRONT COVERThe masthead to Kerrang! is written in yellow and this creates attention to the magazine in a way than other colours. It is a very eye-catching colour that captures our attention. The name of the magazine is written in bold letters and it is very recognisable for the readers. The background is plain grey and this makes all the other colours more visible. Yellow and red is colours that could easily look messy if it was to much involved and it would also take away the focus from it if the background had an outstanding colour. Since the background is simple the other colours appears much bolder and grabs the audience

attention. The main image is usually a picture of who the main articles is going to be about. It is important that it catches the attention to the people and they are trying to do that with having headlines that creates attention. It is quite much going on in the front page that is very typical of Kerrang! and it is lot that scream after attention at the same time. The picture of Asking Alexandra and Danny Worsnop in the background is taken in a medium close-up. They are in contrast to each and Danny Worsnop appears mysterious and Asking Alexandria looks open and happy. Use of pull quote is a way that again attracts the audience. This is a quote taken out from the main article that shows that this issue is going to reveal something that is exclusive and this again makes the readers curious. Buss words draws attention and make the audience to buy it. They are using words like exclusive in a way that readers might think they will get some special information that not many people know. Sub image is pictures where the readers can get a sneak peak of what they can expect to read about. This catches the audience interest because it could be some e.g. green day fans who buys this issue now that they know that they will get some advice from Billie Joe Armstrong. Dateline and prices shows the customer the date the magazine was published and the price. This shows how new released the issue is and how much it will cost. It is almost not visible because this is not what they want to stand out.

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THE CONTENTS PAGETitle to the content page is easy to see and it is the first thing the eye fall on. Even though the colour is white it is much details around it and the font is outstanding. Subheading in Kerrang! is in the same colour as the masthead in the magazine. The yellow colour is still used and the same type of design. The subheadings are written big and in this issue they have divided into different categories so it is easier for the readers to find something they want to read. Banner are placed with the subheading making it more eye-catching and it gives the magazine a

bit of a dangerous and adventurous design. Sub images shows us and draws even more attention to some of the pages. The images have page numbers so it is easily to find. Page numbers is important so the readers know exactly where to look. The subheading draws most of the attention but with the articles the page numbers stand in a small bold font. The main image is the background where it is a poster of a huge skeleton which symbols the Avenged Sevenfold and on the other side of the divided line the symbol of Metallica shows. Colour scheme is black, white, yellow and a hint of red. The colours compliments each other in a good way and the use of black and white makes the yellow colour pop. Yellow is a colour that is often used by Kerrang! and this make that the audience and buyers can easily recognise the magazine in the shop. Deputy editor because he leaves a message in the content magazine it gives the issue a more personal touch. This could in some way soften up the dark and dangerous design in some kind of way.

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DOUBLE PAGE SPREADHouse style is still very typical for Kerrang! as the same colours are used in the entire magazine. The main colours are dark and that makes the yellow colour pop. The main image is a single photo of Mallory Know that takes up the whole page and this makes the readers instantly know what

this article is going to be about. The way that the five men are posing in front of the camera could suggest that they have a secret that is know coming out in this article. Also their clothing follows the theme of the magazine. If you look at the black colour in a stereotypical way many people associate black as a gothic colour. These clothing would appeal to the target audience. The main heading is written in big bold letters and it complete the house style of the magazine. The heading in itself is simple but it catches the attention to people who likes the Mallory Know. Quotes is bold like the the main heading and this tells us that it is important and the director of the magazine wants the readers to notice it. Also it is the only thing written on the left side of the page and this make it even more noticeable. Also the quote reveals how their new album is going to be like and what the article is about. Grids splits the pages into evenly separated columns that spreads that spreads the information and makes it easier for the audience to read. Also the sub headings for each paragraph makes it easier to mark out areas for the interested individual. Page numbers are at the bottom of the corner in a small size.

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FRONT COVERThe masthead to Q is red and white. The letter is framed inside a red box in the top left corner. The logo in itself is very simple and therefore easy to recognize for the buyers. House style is simple and not messy. The colours red, blue and white has been used and black as background. The colour use is not to overwhelming and it gives attention to what the producer wants the audience to notice. The main image is of three boys from Green day.

This picture covers the whole front cover and it is taken in a medium long shot. They are world known and draws attention to this issue and since they are on the front cover the audience can suggest that the main articles are going to be about them. Use of pull quote is written in bold letters and the quote they have picked gives us an insight view of what the article is going to be about. This article is exclusive and this makes the readers want to buy the issue because they are going to get inside information of his life. Buss words is used to make the audience feel special and that they are getting something that not everyone else has. This draws attention and makes the readers curious. Buss in this issue it also appears like they are giving the Q readers a ticket into the awards 2016 and this again leads to that the audience want to buy the issue. Sub image is in the right top corner and it is a picture of Johnny Marr which makes the audience aware of that he is going to be in this issue. Date and price is not on the front cover.

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THE CONTENTS PAGE

Title is written in big bold font and above it shows when the issue came out so the reader knows when it was published. Since it is the mainheading of the content page it covers much more than the other font. This gives the audience an easy overview of what they are going to find out in these pages. Subheading makes it even easier for the readers to find an interesting article they want to read. It is several subheadings on the content page and this is to divide the page so the readers know instantly what the article is going to be about. Under the subheading it is more detailed information. Highlighting some words with different colours emphasize the meaning and gives the reader a feeling that it is important. Colour scheme is the same as in the front cover page and this shows consistency within the magazine. This gives the magazine more of an entirety than it would been if it was just random colours all over the magazine. Sub images is a great way of showing the readers what they can expect and where to find it. It also makes the content page more interesting and fun to look at. The content in the magazine is spread over two pages this does that it isn´t too much information at the same place. So even though it is a lot going on it isn´t overwhelming for the audience.

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DOUBLE PAGE SPREAD

Quote is in the middle of the first page and it covers quite much. It contrasts and appears eye-catching. The quote they have picked from the article is defiantly not random as it appears to the audience in a very positive way. It is inspirational and the readers want to know more about their story. Pictures are very much used and it gives the double spread page a feeling of being personal and it shows the readers much more than it would if it only was text and no pictures. Representation of the artists in this article reflects them in a positive way. Layout here is simple but it is still much going on in these two pages. Black and white is the main colours used, but some sentences and buzz words are highlighted in red. This is to make the words stick out and to be easily seen. columns divide the text and each paragraph is easy to see. Anchorage texts under the pictures tells the audience a bit more about the picture.

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THE COVERThe masthead to NME is bold and it is placed in the top of the left corner. The header is very eye-catching because of the bright red colour that is like a frame around the letters. The frame makes the masthead stand out even more and also it is simple so the logo is easy to recognize. The main image on this issue is a picture of a rock band and all of them have a serious look. They are dressed in rough clothes that gives them a quite fearless image. They are very typical for the

target audience for NME and this is important to attract the readers, but NME today is starting to be a quite mixed genre magazine. The picture is taken from a medium long shot so we can see quite much of the setting as well. The background is very simple and not to colourful and this give it a clean look. On the wall it is written “the last gang in town” and this could tell the audience that they have a rough background. Sub image it is a small one that is edited into the picture in the right top corner. This also give the readers a clue of another article in this issue. This sub picture almost appears as it is a part of the main image. The pull quote anchor to the main image because it again reflects their how they are as characters; team of musical super-ninjas. Again it also could give an idea of what the article of them is going to be about. The writing is not too big but still it appears big in some way because of the black frame that contrasts whit the white sentence. Dateline and prices is a strip in the right bottom corners and with this it appears less important that the other points on the front cover. It is important for the audience so they know when it came out and how much it will cost them.

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CONTENTS PAGETitle is different from most magazines. Instead of name the title “contents page” NME call the page for “inside NME”. This gives the magazine a much more personal feeling. The title is written in black and the font appears vintage because it is slightly faded. NME that stands beside the title has the same design as the logo and this gives it attention, NME is the short form for “New musical express”. Subheading gives the audience a simple overview of the content in the magazine and where to find it. The sub headings are in bold font and

have a black frame around it that contrast to the font. Under the subheadings it is written more information but the text is not highlighted. Paragraphs divides the pages into three columns with three different subheadings. The main image which is also the only picture and it takes place is in the middle of the page. It is square and the colours blend right into the background. This highlight the article and suggest for the audience that it is interesting and important. Also it gives the content page more features than only text which could be boring for the readers. Colour scheme is the same as the front cover, so it is the same house style through the magazine. The colours black and red is in focus and these colours creates awareness. The design and layout on this page is simple and all the articles appear equal to each other.

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DOUBLE PAGE SPREAD

Subheading since it is in the middle of the article it is no title on these pages, but there are a few subheadings that divides the paragraphs and highlights start of sentences that has a pull that draws attention. The subheadings are bigger and bolder than the rest of the text. The colour scheme is a bit different than the front cover. The bright red colour is now blue and this gives a more relaxed and calming feeling for the audience. The main image is in the middle of the pages and it is taken as a long shot. The picture could suggest that Mac Demarco is free and adventurous as person. He is opening his arms and looks across the ocean. This could also tell the audience that Demarco is a dreamer. The picture is edited a bit blurry and faded which creates a vintage feeling. The sub images on each of the pages is taken from medium long shot and medium shot. Also on the bottom of the page it is a timeline with pictures and this makes it more fun and interesting to read for the audience. Also it looks nice in the article with some pictures because it makes it more personal and the readers gets a closer look on his life.

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