Identifying the durability of text donations and the growing integration between social media and text-based communication between nonprofits and their donors.

An exclusive look on CSRwire Talkback.

Mobile isn't just for text giving anymore.

Nonprofits should use text messaging to engage their supporters in more robust ways than just fundraising.

Donors increasingly respond to text giving campaigns tied into their social media outreach. In short, say more with text and make it social.

3

Donors have positive experiences with text campaigns

85% of

respondents rated their experience with text giving as excellent or good.

4

Mobile: one of the top three preferred methods of giving.

More donors hearing about text donation campaigns via social media. 

Social media second only to TV or radio as the method by which respondents reported hearing about text donation campaigns.

Donors increasingly want an array of information from nonprofits via text.

- 17.6 percent of

respondents say they would like to receive information about surveys (a six point increase over 2012)

- 32.8 percent want

information about volunteering ( a nine point jump over 2012)

- 18.7 percent want

program information (a four point increase over 2012)

7

Donors consistently want to give more money through text.

Nearly 85% would like to give $25 to $50 through text donations, a slight increase from 82 percent in 2012.

8

A majority of text donors give more than $250.

42% of

respondents give more than $250 annually through multiple channels.

9

Text Giving does not cannibalize giving through other channels

Nearly 85 percent of respondents who give via text are inclined to give larger amounts through other channels.

mobilize@mgive.com