A SPECIAL ADVERTISING SECTION OF TEXTILE INSIGHT®

SEPTEmbER / OCTObER 2011

Featuring

DuPontTM teflon®

SustainableSolutions

GREEN INSIGHT

teflon® Fabric Protector: Value, Performance and Sustainability

Teflon® finishes deliver unique value that cannot be achieved with other technologies. The ability to repel stains, soil, oil and water is unparalleled in the market place. Teflon® fabric protector is engineered to keep apparel, home and contract textiles beautiful, longer. And now, thanks to new short-chain technology, Teflon® finishes are kinder to the environment* and still deliver superior performance.

For consumers, fabrics with Teflon® fabric protector can mean less washing and lower wash and dry temperatures, less energy, less wear and tear and that can mean less impact on the planet.**

DuPont™ Capstone®: Leading a Changing industry DuPont is leading the textile industry move to short-chain durable

repellent and release products with the global introduction of a new range of textile repellent and release finishes under the Capstone® brand name. These new products are supported by extensive environmental, health and safety testing. Capstone® repellent and release products are proven performers in the marketplace.

In 2009, DuPont began introducing Capstone® repellent and release products. Fabric finishes may be branded Teflon® fabric protector once they meet specified performance levels. DuPont has converted a significant portion of its textile finishes to short-chain technology and continues to work to transition the remaining historic product line to Capstone® repellents and stain release products.

Capstone® finishes offer the same superior performance capabilities as their predecessors. Among their benefits:• Superior oil and water repellency with high durability• Improved cleanability• Will not change the look, quality, hand or color of textiles• Created to have a smaller environmental footprint*

the Supply ChainDuPont™ Teflon® fabric protector

is delivered to the textile industry through a 20-year alliance between DuPont and Huntsman Textile Effects. DuPont is the manufacturer of Capstone® repellent and stain release products which are the key ingredient in fabric finishes sold by Huntsman. Globally, Huntsman sells these finishes and provides technical support. Once performance and brand assurance criteria are met the product can be branded Teflon® fabric protector. DuPont also is responsible

DuPontTM Teflon®

Fabric Protector

Who We are: DuPont is a global leader in science and sustainability. Since its founding in 1802, DuPont scientists have created products essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries, DuPont supplies innovative products and services for markets including agriculture and food, building and construction, communications and transportation.

Forty-five years ago, DuPont introduced stain protection for textiles, today known as Teflon® fabric protector, which forever changed the textile industry. Teflon® makes every day easy because textiles stay looking newer longer.

To learn more

DuPont Chemicals &FluoroproductsChestnut Run Plaza 7024417 Lancaster PikeWilmington, DE 19805

Asia Pacific: +886 2 2514 4412Europe/Middle East/Africa: +33 1 41 97 45 59North America: 302-996-7926Latin America: +55 11 416 68 380

www.teflon.com/TextilesPartnerwww.capstone.dupont.com

Green Insight

GREEN INSIGHT

Reproduced by E. I. du Pont de Nemours and Company under license from the National Geographic Society

allegri Jacket treated with Teflon® fabric protector

for marketing Teflon® fabric protector to retailers, brand houses and consumers.

For further information visit www.teflon.com/TextilesPartner.

the time for Change is nowNow is the time for everyone—mills and finishers, apparel

brands and retailers—to make the move to short-chain products such as DuPont™ Capstone® repellent and release products. Customers who have transitioned to new short-chain products have achieved the durable water and oil repellence and release performance they require.

Brands and retailers Forward-thinking brands and retailers have restricted substances

lists and are proactively demanding the best available and most environmentally friendly technologies, including short-chain repellents and release finishes. Because they are writing this requirement into their specs, it is imperative that everyone along the supply chain converts now. By specifying Capstone® repellent and stain release technology, brand houses and retailers are well-positioned for the future to achieve success toward their sustainability goals.

DuPont Commitment to SustainabilityDuPont recently joined the Sustainable Apparel Coalition, an

industry group comprised of the brand houses, retailers and material suppliers throughout the apparel supply chain. DuPont is committed to achieving the goal of the Coalition to lead the global apparel industry to more sustainable business practices and apparel products.

‘My Life History’: What’s new for 2011DuPont “My Life History” global marketing campaign, that

launched in 2009 to showcase the performance benefits of Teflon® fabric protector, is featuring many co-brand partners such as Sears Craftsman® apparel; Allegri, (an upscale Italian outerwear brand); Maier Sports; Authentic Little League Brand baseball pants and Utility Pro® workwear.

In program elements, Teflon® fabric protector conveys its performance message with its co-branded partners. The Allegri co-brand ad features the “life history” of a jacket that has

endured the rigors of “180 trips on the scooter, 3 sporting events, 15 commutes,” and other events.

The new campaign has been well-received globally by DuPont customers and they want to participate. For more information, visit Teflon.com/mlh. l

Green Insight

23 March 2011

Supply-Chain Overview

Capstone®

repellent and stain release products are

made by DuPont.

OLEOPHOBOL® CP textile finishes are applied by mills and finishers to fabrics following Huntsman recipe and application guidance to deliver desired textile effects.

Textile mill / finisher

OLEOPHOBOL® CPtextile finishes are made from Capstone® repellent and stain release products by Huntsman.

Huntsman provides many finishes that deliver a wide range of textile effects (e.g., repel, softness, wrinkle-free)

Fabrics treated with OLEOPHOBOL® CP products that meet DuPont performance specifications may be branded Teflon®

fabric protector.

23 March 2011

Supply-Chain Overview

Capstone®

repellent and

stain release

products are

made by DuPont.

OLEOPHOBOL CP®

textile finishes are

applied by mills and

finishers to fabrics

following Huntsman

recipe and

application guidance

to deliver desired

textile effects.

Textile mill / finisher

OLEOPHOBOL CP®

textile finishes are made

from Capstone® repellent

and stain release products

by Huntsman.

Huntsman provides many

finishes that deliver a wide

range of textile effects

(e.g., repel, softness,

wrinkle-free)

Fabrics treated with

OLEOPHOBOL CP®

products that meet

DuPont performance

specifications may be

branded Teflon®

fabric protector.

The DuPont Oval, DuPont™, Capstone® and Teflon® are trademarks or registered trademarks of E.I. du Pont de Nemours and Company. OLEOPHOBOL® is a registered trademark of Huntsman International LLC.

Craftsman® workwear treated with Teflon® fabric protector

*Environmental claim based exclusively on the face that textiles finished with Capstone® products for Teflon® fabric protector utilize short-chain molecules that cannot break down to PFO in the environment. Capstone® products meet the goals of the U.S. EPA 2010/15 PFOA Stewardship Program.

**teflon.com/fabricprotector

The DuPont Oval Logo, DuPontTM Teflon® and Capstone® are trademarks or registered trademarks of E.I. du Pont de Nemours and Company or its affiliates. Oleophobol® is a registered trademark of Hunstman Corporation or an affiliate thereof in one or more, but not all, countries

Trim Size: 230mm x 300mm# of Pages: 1# of Colors: 4C ProcessBleed: 3.175 mm

One brilliant idea

Inspired by the DuPont 207-year heritage

70 years of reliability and performance

Millions of happy customers

Keeps textiles looking newer longer

Often imitated but never duplicated

Now kinder to the environment*

There’s only one Teflon® fabric protector

Be part of the next historic step in the

Teflon® fabric protector story. Visit

www.teflon.com/textilespartner to find out

more.

* Environmental claim based exclusively on the fact that textiles finished with Capstone® products for Teflon® fabric protector utilize short-chain molecules that cannot break down to PFOA in the environment. Capstone™ products meet the goals of the U.S. EPA 2010/15 PFOA Stewardship Program.

© 2011 DuPont. The DuPont Oval Logo, DuPont™, the miracles of science™ , Teflon® and Capstone® are trademarks or registered trademarks of E.I. du Pont de Nemours and Company or its affiliates. All rights reserved.