Textbook WebsiteTextbook Website

http://www.wadsworth.com/cgi-wadsworth/http://www.wadsworth.com/cgi-wadsworth/course_products_wp.pl?course_products_wp.pl?fid=M20b&flag=student&product_isbn_issn=9780495fid=M20b&flag=student&product_isbn_issn=9780495502012&discipline_number=25502012&discipline_number=25

Communication In Our Lives, Fifth EditionCommunication In Our Lives, Fifth Editionby Julia T. Woodsby Julia T. Woods

Chapter 14Chapter 14

Planning Public Planning Public SpeakingSpeakingPlanning Public Planning Public SpeakingSpeaking

An Enlarged ConversationAn Enlarged Conversation Minor mistakes generally don’t Minor mistakes generally don’t

impair credibility or effectivenessimpair credibility or effectiveness

Consider others’ perspectivesConsider others’ perspectives

Present ideas clearly and Present ideas clearly and dynamicallydynamically

Informal, personal styleInformal, personal style

Choosing Your TopicChoosing Your Topic

Select a topic that matters to Select a topic that matters to you you

Select a topic appropriate to the Select a topic appropriate to the speaking occasionspeaking occasion

Select a topic appropriate to Select a topic appropriate to your audienceyour audience

Narrow your topicNarrow your topic mind mapmind map

Mind MapMind Map

General Purposes of SpeakingGeneral Purposes of Speaking Speeches to informSpeeches to inform

increase understanding, awareness, increase understanding, awareness, and knowledgeand knowledge

Speeches to persuadeSpeeches to persuade change attitudes, beliefs, behaviors, change attitudes, beliefs, behaviors,

or motivate to actionor motivate to action

Speaking Purposes (cont’d)Speaking Purposes (cont’d)

Speeches to entertain Speeches to entertain engage, interest, amuse, or please engage, interest, amuse, or please

listenerslisteners humorhumor storytellingstorytelling

Specific PurposeSpecific Purpose

A behavioral objective or A behavioral objective or observable response that observable response that indicates you achieved your indicates you achieved your communication goalcommunication goal

““I want to convince my listeners that I want to convince my listeners that current Gun Control policies negatively current Gun Control policies negatively impact individuals.”impact individuals.”

““I want my audience to understand the I want my audience to understand the screen printing process.”screen printing process.”

Thesis StatementThesis Statement

Main idea of an entire speechMain idea of an entire speech short, preciseshort, precise easily rememberedeasily remembered

Planning: Step by StepPlanning: Step by Step

Demographic Audience AnalysisDemographic Audience Analysis Focuses on general features Focuses on general features

common to a group of listenerscommon to a group of listeners

Demographic data is used forDemographic data is used for adaptationadaptation inferencesinferences what and whom listeners may find what and whom listeners may find

crediblecredible connectionsconnections guard against stereotypesguard against stereotypes

Situational Audience AnalysisSituational Audience Analysis Listeners’ orientation toward the Listeners’ orientation toward the

topictopic

speakerspeaker

speaking occasionspeaking occasion

WebsitesWebsites

Using Humor in PresentationsUsing Humor in Presentations

Toastmasters InternationalToastmasters International Includes free resources and listings of Toastmasters Includes free resources and listings of Toastmasters

clubs in your areaclubs in your area

MindMapper.comMindMapper.com

American RhetoricAmerican Rhetoric Includes full text, audio, and video files of the top 100 Includes full text, audio, and video files of the top 100

speeches in the 20speeches in the 20thth century century

More WebsitesMore Websites

The Pew Research Center for the The Pew Research Center for the People and the PressPeople and the Press

Presents the results of public opinion surveys on a Presents the results of public opinion surveys on a variety of topicsvariety of topics