Textbook subscription Making textbooks affordable for the developing world.

textbook subscription Making textbooks affordable for the developing world.

The Overview 2:30 Video

Textbooks are expensive everywhere. In Kenya, an average family spends 45% of its income on education*. Half of that goes to textbooks*. *The Kenya Government GDP Report 2012-2013

7.2 million 7.5 million In informal education In the primary education system in Kenya, the number of students studying the national curriculum are divided into two. More than 76% of them cant afford the textbooks required for the curriculum. In formal education KENYA - The numbers are stark.

+ + Every book in the curriculum locally stored in a Micro-SD. Content fractured into books, chapters & pages for rent on mobile money payment. GSM enabled. Content updates. User tracking. We fit the purchase of textbooks into the buying patterns of the developing world. Buy only what you need (page, chapter, book), when you need it (hour, day, week, month) from a mobile device. - Our Uniqueness

We then package it with various Mobile Network carriers as a KYTABU SIM- SET....or sell the SIM-SET as a package in one of these. Data modem GSM Android tablet GSM webbox Windows Platform Get one device, get every book. - The Solution

- The Value Proposition X = 36 PAGES The average student that sits through all their classes with all the required textbooks would read through 36 pages a day on average. Kes 10/day or $0.11

Publishers 9% - 13% 87% - 91% decrease 72% In original textbooks cost The digitization on Kytabu means publishers printing, distribution and storage cost end. The multi-user options allow many users with different accounts on a single device. The use of mobile data on a GSM network allows for updates. Bulk content purchasing allows for various acquisition options. Mobile purchase means anyone can buy at anytime with any amount. - The Revenue Model

Where Else It Is Working. South Africa Zimbabwe Nigeria Various Telco's have picked up on similar solutions in Africa.

Our partnerships with Mobile Service Providers. As the revenue from voice and text messaging services fall, MSPs are looking to data-based applications to generate revenue. Our Marketing Strategy. TELCO

$ 82M *NOTE: We believe 10% of this would cater for our total addressable market but this figure only accounts for the 18% of children that actually get books.

330,000* In the first 12 months *NOTE: Issues such as security, school environment, geographical location, the availability of electricity and access to the retails shops are accounted for.

Teachers National Curriculum Synchronization Student Monitoring and Analytics tools Creative learning and teaching resources An easy to learn and self-teaching application Additional source of teaching and research material The value added opportunity for educators

Competitive landscape Kenya PAYMENT upfront subscribe STORAGE online local Other bookstores University Libraries

Management Team CEO - Paul Mugambi CIO - Tonee Ndungu Tosh Juma Elaine Masiero Neema Karuiki Amadou Cissoko Business Development and stakeholder relationship champion. Strategy and growth lead in Kytabu. 16yr Telco Experience. Former lead of Value Added Services & Digital Content at Safaricom. Innovation Architect and Kytabu Founder. Founded and raised $6 Million for Nairobi based ICT incubator. User interface (Ui) & user experience (Ux) designer. 8 years in mobile and web based design. Kytabu design Lead. 10 years driving experiential app marketing and user centric campaigns. Marketing Lead at Kytabu. Career educator, content design & delivery engineer & pedagogy expert. Kytabu Content Lead.

Partnerships: Secured partnerships with Microsoft, IBM & the Kenya Publishers Association and Publishers Guild. Content: 9 publishers have signed on to test their content on the Kytabu platform when the application goes live. Product: The Alpha version of Kytabu was released and showcased to publishers with exceedingly positive results. Teachers: Initial teacher engagement and training of 320 teachers on the application was positive and quick. Government: Kytabu has the only multi-dimensional application to support a government tablet solution. Awards and Recognition: Kytabu has received 5 awards locally and internationality for its innovation and potential. Our Milestones

Solidify an MSP partnership: We are looking to sign on a mobile service provider as our service provision partner. Devices: Leverage our MSP partnership to get OEM partners to provide white label or MSP branded tablets. Product: Version 1 of Kytabu is ready for market and looking to be rolled out on a 15 day notice. Teachers: Broader teacher/parent engagement & training in high impact markets as we prepare for rollout. Partnerships: Concretize our working relationship and contracts with Publishers, Schools and 3 rd Party Providers. Marketing: Below the line and above the line marketing courtesy of the MSP to prepare the market for Kytabu. Our Next-Steps

Textbook subscription Making textbooks affordable for the developing world.

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Transcript of Textbook subscription Making textbooks affordable for the developing world.