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Text Marketing - Could It Be Time to Join the Text Revolution
Transcript of Text Marketing - Could It Be Time to Join the Text Revolution
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Text Marketing - Could It Be Time to Join the Text Revolution
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American Idol made it famous with "Text the word Vote to
5702."
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Now you see it in commercials. For example, PF Chang's "Text the word
IGNITE to ___."
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It is becoming more common place especially with cell phone users
under 40. For example, if you want to learn more about my company you can text the word "profits" to
94932.
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Are you wondering if this method of marketing is cost effective? Are you
overwhelmed by all the new marketing options available to you
in this electronic age?
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It may be time for you to review your marketing plans to see if Text Message Marketing (TMM) makes
sense for you.
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For many businesses TMM is an ideal way to connect with their
clients and would-be clients.
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A TMM campaign can be setup quickly and easily and is much more affordable than traditional forms of
advertising such as billboards or print ads.
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If you are wondering if TMM is a smart move for your business
consider the following:
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Where are you spending your advertising dollars now and are you getting a significant return on your
advertising investments?
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Would it make sense for you to implement a campaign that has
instant results?
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Does your current advertising reward your loyal customers?
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Can you engage your customers real-time for surveys and contests?
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The owner of an upscale massage therapy business was struggling with
an advertising dilemma.
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She was frustrated, spending thousands of dollars annually on
print and pay-per-click advertising.
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After a fairly simple review, we decided that her advertising
investments were not paying off.
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Together, we created a streamlined text messaging and online
advertising campaign for her that allows her to make real-time
changes and reduced her advertising cost by almost 30%.
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She began to receive calls and texts within a few weeks of implementing
her new campaign.
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Here are some reasons that many small businesses are launching Text
Message Marketing Campaigns:
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Targeted Market -- People have to opt-in to receive your messages, so
the only people who get the messages are those interested in
hearing and buying from you.
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Effective Response -- 97% of people read their text messages.
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This is much higher than traditional mail campaigns.
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Voice of the Customer -- You can engage your clients with surveys and
contests.
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Controlled Delivery -- TMM is immediate, and you can schedule
the time and day for your messages to be delivered.
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Affordable -- TMM is much more affordable than traditional
advertising and it's Eco Friendly--NO PAPER!
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Flexible -- You can adapt your TMM campaign anywhere,
anytime...having a slow day--send a TEXT!
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To recap, TMM offers increased customer loyalty, a quick and easy
way to reach your target market, and instant delivery at a
lower cost than other advertising...so what are you waiting
for? Get Texting!