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Texas Mountain Trail Post Office Box 7Van Horn, TX 79855

432-284-0002 info@TexasMountainTrail.org

www.TexasMountainTrail.com www.TexasMountainTrail.blogspot.com

The Texas Mountain Trail is a volunteer-based,

non-profit organization for visitors and residents

of the area.  Our mission is to support and facilitate

recreational, cultural and educational opportunities

and to promote economic development compatible

with the heritage of Far West Texas.

Become a member or volunteer in one of the most

important and successful economic development

programs in Texas.

Join us in this endeavor.

A leader in recreational, cultural and

educational opportunities, Texas Mountain Trail

partners with the National Park Service, Texas

Parks and Wildlife, and regional businesses to

develop quality-of-life and tourism products

such as the Peak Fitness Challenge, a hiking

program featuring Texas Mountain

Trail Heritage Hikes.

Working with Texas Parks and

Wildlife, we developed the Far

West Texas Wildlife Trail and Map

featuring 10 driving loops to communities

and parks all over the region.

Our cycling program is recognized by

the National Trust for Historic Preservation

and included in their Cultural

Heritage Tourism Survival Toolkit,

with the development of heritage

bike routes, cycle-friendly communities

and hotels.

Our Executive Director and members

of our regionally-based board serve

on the West Texas Economic

Development District’s Strategy

Committee. Organized in 2005,

we continue to be a proud participant

in the Texas Historical Commission’s network

of Texas Heritage Trail regions.

TEXAS HISTORICAL COMMISSIONTEXAS HERITAGE TRAILS PROGRAM

Development of heritage bike routes throughout region Texas Mountain Trail cycle-friendly hotels and accommodations

Partnered with TPWD to develop the Far West Texas Wildlife Trail and Map with 10 driving loops.

Texas Mountain Trail A Case for Support:

Partnered with National Parks Service, TPWD and GeoBetty.com To develop and administer the hiking program—Peak Fitness Challenge Including “ Texas Mountain Trail Heritage Hikes ”

Cycling Program Recognized by the National Trust for Historic Preservation and included in their Cultural Heritage Tourism Survival Toolkit

Texas Mountain Trail Region is a volunteer-based organization for visitors and residents of the area. Its mission is to support and facilitate recreational, cultural, and educational opportunities and promote economic development compatible with the heritage of

Far West Texas”

An independent 501 c 3 non-profit organization with a regionally-based Board of Directors and a proud participant in

the Texas Historical Commission ’ s network of Texas Heritage Trails Regions

Organized 2005

Our Director and Board Members serve On the West Texas Economic Development District ’ s Strategy Committee

Texas Mountain Trail, P.O. Box 7, Van Horn, TX 79855, 432-284-0002, info@texasmountaintrail.org

“In this time when travel dollars truly count, the mountains of Texas have not gone away and the stars still come out to play every night. It’s the TMT that presents this message loud and clear every day.”

— Larry Francell, Jeff Davis County Commissioner

“Texas Mountain Trail organization helped launch our newly restored historic Hotel El Capitan in this tough economic climate.

“They developed a bike ride and press event beginning at our property and coordinated several journalists’ visits, all producing attention for our new business. This press coverage had an immediate payoff in booking for our hotel and will encourage bookings in years to come.

“We are proud to participate in their cycle-friendly accommodations program as we believe it will all lead to increased business for our property. While Texas Mountain Trail is based in Van Horn, they work in all communities and contribute to the strength of the tourism industry across Far West Texas.”

— Joe Duncan, owner Hotel El Capitan (Van Horn) and Hotel Paisano (Marfa)

Texas Mountain TrailSummary of Financials Fiscal Year May 2011-April 2012

IncomeMarketing-Regional Cooperative Partnerships $ 3,086.24Grants $ 75,000.00Contributions $ 13,963.80

Total Income $ 92,050.04

ExpenseStaff and Volunteer Support $ 65,674.66Administration/Operations $ 3,932.59Programming-Marketing/Programs Development $ 18,658.55

Total Expense $ 88,265.80

TEXAS HERITAGE TRAILS PROGRAM

Travel Spending and Jobs CreationTotal Direct Travel

Spending

$63.4BILLION

Heritage Traveler Spending

$6.3BILLION

Jobs Created

53,200

** *

*Source: Texas Historical Commission/Governor’s Office for Economic Development and Tourism — 2011 Travel Facts

Texas Mountain Trail visits one-on-one with individuals at travel shows, marathon expos, and cycling

events, and at speaking events across Texas, encouraging travel to Far West Texas from El Paso to Big Bend.

•Wesupportanddistributeregion-widetravel

guides, individual community and local

attraction brochures

•OursocialmediastrengthisonparwithVisit

SanAntonio,VisitElPaso,andVisitHouston

•Wecreatecutting-edgeheritagesocial

media through regional storytelling projects

such as: Dining Along Historic Highways,

VictoriancyclingcrazeinElPaso,Civilian

Conservation Corps legacy, and the craft of

bootmaking

•Itinerarydevelopmentandtripsuggestions…

the ONLY regional travel entity to answer

phone inquiries seven days a week

•Tourismproductdevelopmenttohelpvisitors

get the most out of their stay