Texas israel chamber 4:11:12
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Transcript of Texas israel chamber 4:11:12
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PR / SOCIAL MEDIA / CONTENT STRATEGIES
DISCUSSION
April 11, 2012
Texas Israel Chamber of Commerce
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ABOUT
•30 years - traditional tech PR and transitioning to social web / content / new media
•Based in San Antonio, TX @Geekdom / desk in Tel Aviv @ TechLoft
•Works with Jeff Pulver on State of NOW -#140Conf
• Involved with Israel’s traditional tech sector for the last 18 years
• Involved in startup scene in Israel via speaking and advisory services
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Life in three labs....
Tel Aviv
San Antonio
NYC / London / Tel Aviv, etc.
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SAMPLE ISRAELI CLIENTS SERVED
•Allot Communications - IPO
•AudioCodes - IPO
•CopperGate Communications - Acquired by Sigma Designs
•Dealtime - Acquired by Shopping.com Acquired by eBay
•Envara - Acquired by Intel
•http://www.alanweinkrantz.com/pages/clients
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SXSW 2012: Featuring Interviews with Israeli Startups
http://www.alanweinkrantz.com/israels-startup-economy-comes-to-life-at-sxsw
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WHAT I’M LOOKING FOR...
•U.S. / Israel clients who want to bring innovation to their communications initiatives
•Examine what they are doing and what they could be doing with a fresh look at the power of social media, content development and of course, traditional PR
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IDEAL MODEL
• Israel company with, or shifting to U.S. presence. Knows how to serve a client from afar...
•Wants “coverage” or ability to do story telling and engage on the social web
•Has a budget of $6 - 8.5K per month to sustain for minimum of 6 months
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WOULD LIKE TO...
•Connect with a VC fund a be part time story teller in residence for portfolio companies
•Develop a Texas / Israel VC fund aligning the two states closer
•Get United to fly from Houston to Tel Aviv non-stop
•Bring more Israeli startups to Geekdom to incubate
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OPEN TO...
•Engaging with Texas based companies
•New opportunities to be the voice of your company and help you develop your narrative
•Help you be discovered, shared, and found
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http://techcocktail.com/startups-how-to-get-press-2012-04
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thank you
www.alanweinkrantz.com
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© Alan Weinkrantz And Company 2012 Above The Code ™
210.410.3075