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Playbook Tetuan Valley Startup School for Dummies - July 2012 [2nd Edition]
Tetuan Valley Startup School IV - Spring 2011 - Week 2
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Spring 2011 Tetuan Valley, April 2011 Week 2
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Tetuan Valley Startup School IV - Spring 2011 - Week 2
Transcript of Tetuan Valley Startup School IV - Spring 2011 - Week 2
Spring 2011
Tetuan Valley, April 2011
Week 2
Centros participantesCon la colaboración de
FINANZAS PARA EMPRENDEDORES
18/04/2011
OBJETIVO
Introducir a estudiantes de pérfil técnico los conceptos financieros clave a la hora de emprender
RESULTADO
•Comprensión de los indicadores financieros clave•Capacidad para parametrizar los modelos facilitados de cara a valorar una startup y presentar las proyecciones finnacieras a inversores
DURACIÓN
2 sesiones 4h
SESIÓN 1• Conceptos• Principios• Ecuaciones• Inversores; Objetivos y restricciones, etapas, “Capital riesgo” y
Palancas de Valor• Conclusiones para el emprendedor
SESIÓN 2• Business Plan• Precio• Modelo de Negocio• Otras herramientas
FINANZAS PARA EMPRENDEDORES – Sesión 2
18/04/2011
1. The Business Plan
2. The Price
3. The Business Model
4. Other Tools
m
4/18/2011
My time is valuable… how much will I spend looking at your BP
18/04/2011
4/18/2011
What investors are looking for
…and so should YOU
4/18/2011
YourCompany
YourInvestor
YourNumbers
WHAT WE INCLUDE IN A FINANCIAL 1 PAGER: COMPANY
4/18/2011
Opportunity description
Business Model
Need Satisfied
WHO ARE YOU
Products / Services
Market Objective
Competitors
WHAT DO YOU DO
HOW DO YOU ACHIVE IT
Sales & Marketing Strategy
Current and Funnel Clients
Investment Allocation
Exit Strategy
OPPORTUNITY FOR THE INVESTOR
WHAT WE INCLUDE IN A FINANCIAL 1 PAGER: INVESTOR
4/18/2011
Business Sector (Tags)
Contact Information
Executive Team
Financial Information
― Investment Stage
― Current Capital
― Monthly Burn Rate
― Pre-Money Valuation
― Investment Capital
Current Investors
Forums
RELEVANT INFORMATION FOR THE INVESTOR
WHAT WE INCLUDE IN A FINANCIAL 1 PAGER: NUMBERS
4/18/2011
Año1 … Año n
Revenues
EBITDA
Net Result
Assets
Liabilities
Cash
Multiplier
CF Breakeven
Money… when and how much
FINANZAS PARA EMPRENDEDORES – Sesión 2
18/04/2011
1. The Business Plan
2. The Price
3. The Business Model
4. Other Tools
PRICING METHODS - BENCHMARK
18/04/2011
Be careful
What you compare
Units
Time
Location
Tabulate data and present in graphs or simple tables
Useful for similar products
Difficult to obtain data
PRICING METHODS - MARKUP
18/04/2011
Be careful
Over price
Cost Allocation
Unitary marginal, variable and fixed cost
Useful for established products in competitive atmosphere
Always lower limit
Easy to obtain data… your company
PRICING METHODS – VALUE ADDED
18/04/2011
Be careful
What are the needs of the client
Determine the value per use
Useful for breakthrough technologies
Clearly explain the gains the client will have
Difficult to obtain data
Always upper limit
FINANZAS PARA EMPRENDEDORES – Sesión 2
18/04/2011
1. The Business Plan
2. The Price
3. The Business Model
4. Other Tools
What makes your business tick
Up and Down… almost ALWAYS is related
4/18/2011
How to determine your business drivers
4/18/2011
How
How
How
How
How
Target: Commercials in FMCG companies
5.000 users first year , recurrent and growingGo to 5 of the 100 companies in the market
Market Average is 1000 users/ client
Do you still have 5.000 Users?1
I personally (or my network) know 5 decision takers in those companies, initial prospection has been made
Do you still have 5.000 Users?2
Are my clients going to demand a trial phase
Do you still have 5.000 Users?4Success in conversion rate from trial to client?
Do you still have 5.000 Users?5
Do de companies have control over the users?
Do you still have 5.000 Users?3
Usefulness
4/18/2011
Target: Commercials in FMCG companies
5.000 users first year , recurrent and growing
Marketing / Sales Strategy
Scalability
Success of product / service
Go to 5 of the 100 companies in the market
Market Average is 1000 users/ client
Do you still have 5.000 Users?1
I personally (or my network) know 5 decision takers in those companies, initial prospection has been made
Do you still have 5.000 Users?2
Are my clients going to demand a trial phase
Do you still have 5.000 Users?4Success in conversion rate from trial to client?
Do you still have 5.000 Users?5
Do de companies have control over the users?
Do you still have 5.000 Users?3
Revenue Streams
4/18/2011
Asset Sale
Usage Fee
Subscription Fee
Lending / Renting / Leasing
Licensing
Brokerage / Commissioning
Advertising
18/04/2011
Don’t be afraid…
Your own matrix …
We will help you with an standard
18/04/2011
FINANZAS PARA EMPRENDEDORES – Sesión 2
18/04/2011
1. The Business Plan
2. The Price
3. The Business Model
4. Other Tools
18/04/2011
