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EcoQualify III: Implementation of a Quality Assurance System for training in organic food retailLEONARDO DA VINCI

Transfer of innovation project2010-1-GR1-LEO05-03967

Questionnaire forRetailers and Stakeholders of organic products

Preamble This questionnaire is developed under the project European Quality Assurance System "E(co)-Qualify"project that focuses on the training and education of managers and employees in the retailing oforganic products.The (partner PP) is in process of developing a Quality Assurance System for training in organic foodretail. The organic market is growing year by year. For successful expansion of the organic foodretailing sector the quality of marketing is as important as the quality of the products. Also, thecompetence of people selling organic products in food retail (staff & management) is significant. Thus,for sustainable development of the organic food retail market the qualifications of the managers andemployees are getting increasingly vital.

The companies involved in selling organic products are more and more demanding qualified personnelso the quality of the selling person is becoming of major importance. As a retailer of organic products, we ask your assistance in identifying whether your needs in trainingthat will be provided based on the Quality Handbook developed within the project. Your responses willbe the basis for fine tuning of courses content. The final goal it is the development of the mosteffective tool for business development

Personal information1. Name of the interviewee: _________________________________________________________

Address: _______________________________________________ Country: _______________Phone: ________________________________________ Email: _________________________

Age: _____________

2. Please, indicate the status of the interviewee: Owner, Manager, Employee ; Other (Specify): ______________

3. How many year experience in organic retailing? ____________

Background information4. Store location: ___________5. Year store opened ______________________6. Number of certified products: ____________7. Current number of employees: _________8. Retail square meters:________9. Year of certified organic: _______10. Name of the certification body: ____________________11. Please indicate the type of the retail store and where it is located:

Hypermarket /Billa, Metro, Carrefour, Kaufland, etc Open Market Independent supermarket Supermarket chain Independent health/natural product store Natural products supermarket chain Natural products cooperative Organic food shop Supermarket Other (Specify):

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Questionnaire for retailers of organic products 2

Educational background12. Please indicate what studies you have:

Primary Education Secondary Education Technical College Vocational Training University Specialized Courses Other (Specify): _____________

13. Do you have education or training related to organic retailing?Yes No

14. Which kind of training did you attend up to now to become competent in organic retailing?

15. If you have had some form of training, please indicate when: Less than a year ago

Two years ago Three years ago More than three years ago

16. Do you consider it important for your business development, marketing and retailing to receiveadditional training courses?

Yes No

17. What level of training is your company demanding? Top management Mid level management Basic / execution level Other :

18. Determine , in a scale from 1 to 5 the following topics regarding to the training topics you think,your is in demand forx (Where 1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5= Strongly Agree)

1 2 3 4 5

Basic qualification in organic retailingRetail managementBusiness managementProduct knowledgeFor production please specify the kind of products, name them in the priority order):

_______________________________________________________________

19. Which topics do you think are most essential for your business and staffs competence ? Checkrelevant boxes

Basic qualification in organic retailing Products - Total Assortment Organic Food Shop, Business competencies, Sales Management, Marketing - Management Business management Qualification standards at the management level level (as stated in the Quality

Handbook) Specific product know - how (name them in the priority order)

.

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Questionnaire for retailers of organic products 3

20. Please evaluate the next topics from the QUALITY HANDBOOK regarding to their importance tobe provided (Where 1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly

Agree) 1 2 3 4 5

Basic Knowledge organic trade

Organic AgricultureFair TradeHygiene and SafetyCare for GoodsGood StorageCommunication SkillsComputing, Technology KnowledgeEnvironmental ProtectionStandardization, Processing, Packaging and TransportationNutrition ScienceOrganic food production

21. Please name other topics that are not covered by the QUALITY HANDBOOK and are needed byyour business, e.g. country-specific topics:

22. Do you or your staff attend training in topics related to your shop and your assortment?Yes No

23. How do you train or which form of training do you offer to your staff and by whom?................................................................ ................................................

24. Would you be interested in E-learning offers for you and your staff?Yes No

25. Please evaluate the next topics regarding to their necessity for your business development :(Where 1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree)

1 2 3 4 5Potatoes Vegetables and FruitBread and Bakery ProductsDairy ProductsMilk, dairy productsOrganic eggSoya productsCereals and cereal productsDry fruitSeeds for sprouting and sproutsOil, fat and nutsHoney and honey productsSpreadable and spicing productsBeveragesStimulants (sweets, coffee, tea, and cocoa)Baby foodCosmetic ProductsGMO-derived products

Meat ProductsFrozen products

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1 2 3 4 5DelicatessenSemifinished products Herbs and medicamentsFishEssential oilsDetergents and washing agentsSnackHousehold utensils and cereal grinders

26. Can you imagine becoming a trainer in organic retailing?Yes No , Maybe

If yes, please evaluate the next topics regarding to your interest in to provide: (Where 1 = StronglyDisagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree)

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Basic Knowledge organic tradeOrganic AgricultureFair TradeHygiene and SafetyCare for GoodsGood StorageCommunication SkillsComputing, Technology KnowledgeEnvironmental ProtectionStandardization, Processing, Packaging and TransportationNutrition ScienceOrganic food productionIndividual product knowledge

27. If you are interested in organic retailing training, what type of training tools you prefer?(Where 1 = Strongly Disagree, 2 = Disagree, 3 = Hard to say, 4 = Agree, 5 = Strongly Agree)

1 2 3 4 5

Face to face training coursesOn-the-job trainingShort seminarsInformation sessionse -learning trainingPrinted materials (handbooks, referent materials, etc.).Other (Please, specify): _______________

Any other comments you wish to make:

End of questions. Thank you!