Testimonial - SyncForce · Testimonial ABOUT BOLTON ADHESIVES Bolton Adhesives is part of The...
Transcript of Testimonial - SyncForce · Testimonial ABOUT BOLTON ADHESIVES Bolton Adhesives is part of The...
Testimonial
ABOUT BOLTON ADHESIVESBolton Adhesives is part of The Bolton Group. The Group is
present internationally with 27 companies and owns more
then 50 different brands in the categories Food and House-
hold Care.
• 10 Sales offices
• 2 Production sites (Goes, Bühl)
• 3377 Products
• 19579 Digital Assets
• 12 Commercial languages
• Trade partners in Europe, Middle-East and
North-America
BOLTON ADHESIVES ON THE SYNCFORCE PRODUCT SUCCESS PLATFORM
Using SyncForce not only saves Bolton
Adhesives a lot of time, but it’s also a
powerful tool to increase its sales
opportunities. The company is still
discovering new benefits after a 10-year
journey with the Solution. “It’s a living
platform.”
COMPLEX ORGANIZATION Branded goods manufacturers like Bolton Adhesives
always use a lot of communication materials such
as presentations, images, product datasheets, user
manuals and advertising texts. “Before we started
working with SyncForce, these were all files that we
managed manually”, explains Margot Haest, Senior
Corporate Communication Manager at Bolton
Adhesives. “At that time, around 2004, there was no
single, central place where we kept all those materi-
als. Everything was kept at different locations, and by
different people, all of whom had their own
working methods. If you wanted to make
something – like a catalog, for example – you
had to search everywhere for all the files you
needed. It was a complex organization, and
you were always one step behind on what
was going on.”
AUTOMATED ACCESS The need for a centralized solution for texts and photos,
a single source of information, and a way to maintain
and publish product information – were some of the
things they wanted to achieve. “An advantage was that
SyncForce was the only supplier that could offer a single
solution for Product
Portfolio Management. Our need wasn’t unique by any
“Before we started working with SyncForce, these were all files that we managed manually.”
- Margot Haest, Senior Manager Corporate Communication -
SyncForce Headquarters
Strijp-T, Building TQ 5, 5th floor
Achtseweg Zuid 159N, 5651 GW Eindhoven
P.O. Box 4989, 5604 CD Eindhoven
The Netherlands
T +31 (0)88 2392200
www.syncforce.com
Regional Sales office North America
641 Lexington Avenue
New York, NY 10022, USA
T 212-271-4875
means because a lot of other brand owners are facing the
same challenges. For example, collecting information for
industry organizations. Providing all the required information
manually isn’t a very efficient
process. Now we can provide all the required
information in a fully automated process through
SyncForce’s 1-Click Content Distribution.”
STEP-BY-STEP The transition from a fragmented working method to a single
structure that the whole organization can use was a big
change. “You can’t implement a system like that at a stroke”,
says Silvia Vervoort, Senior Corporate Communi-
cation Specialist at Bolton Adhesives. “As well as
that it’s a never-ending task. We’re always working
to optimize our processes, which is what makes it a
living platform.”
INTERNAL TIME SAVINGS AND FUTURE PROOF IN THE DIGITAL AGEAccording to Vervoort, managing product
information at a single level and automatically
generating all the required documents are big benefits. “As
soon as you place product information in the
platform, a technical datasheet and safety information sheets
are generated. If anything changes in the source information,
SyncForce detects it and makes the
necessary changes in all the documents, systems and chan-
nels. That saves a huge amount of work.”
Does all that add up to a competitive advantage? Haest
thinks it does. “Absolutely, you can supply data very
easily. Just look at do-it-yourself chains that are setting up
their webshops.” But the biggest gains are in the
internal time savings. “All it takes is the touch of a
button, which means we can use our time on more
important matters. And with the rise of e-commerce,
we can also exploit the benefits externally. SyncForce
is a powerful tool to increase our sales opportunities.”
“Now we can provide all the required information in a fully automated process through SyncForce’s
1-Click Content Distribution.”- Silvia Vervoort, Senior Corporate Communication Specialist -
Product Success Platform