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Mark Erba

THE TRIPLE BOTTOM-LINE

SUSTAINABLE DEVELOPMENT

Growth that meets economic, social, and environmental needs without compromising the

future of any one of them.

WORLD RESOURCES INSTITUTE

A VISION FOR A SUSTAINABLE FUTURE

S O C I A

L

ENVIRONMENTAL

ECONOMIC“TRIPLE BOTTOM-LINE”

John Elkington

How Important IsThe Triple Bottom-Line?


Sixty Percent of the Fortune 500 companies within the next few years will

expand their strategic goals to reflect Triple Bottom-Line issues


A survey by consulting firm Arthur D. Little:

83% of global business leaders believe they can deliver significant business value by implementing sustainable development

strategy and operations.


The Economist magazine cites environmental issues as one of the most important of this century.


What are the challenges

we face ?

“The earth belongs to the living… No generation can

contract more debts than may be paid during the course of its

own existence.”

Thomas Jeffersonin a letter to James Madison, 1789


Ecological Footprint

Source: Donella Meadows

U.S./12.2 Acres

Netherlands/8 Acres

India/1 Acre

Global Warming


How does this impact Building Design and Management?

“Indoor Air Quality in the workplace is among the top five public health hazards.”

U.S. Environmental Protection Agency

Commercial buildings create almost 20% of Greenhouse gases in the US.

The building industry is one of the largest consumers of virgin materials.

“Almost 80 percent of all the buildings standing 20 years from

now have yet to be built.”

Watts Wacker Futurist

OPPORTUNITIES

Redefining the Corporate Landscape

A New Model for Corporate Success

“Our corporate reputation, specifically our emphasis on environmental issues, has been vital to our ability to attract and retain the best people. When environmental practices become part of a corporation’s code of conduct, it attracts

customers to the company and employees to its jobs.”

Larry Babbio

Vice Chairman and President

VERIZON COMMUNICATIONS

“Sustainable development is not only becoming an important public policy issue, it is becoming a

significant business opportunity.”

George D. CarpenterDirectorCorporate Sustainable Development

PROCTOR & GAMBLE

“As we approach the 21st century, we realize how vitally important it is to conserve our environment.”

Arthur Blank

CEO

HOME DEPOT

“With GSA purchasing more than $50 billion in goods and services each year, it’s easy to see how significant the

impact that “greening” GSA can be. We’re a big buyer. We know that when we say ‘this would be a good thing to do,’ it

matters to someone who is trying to make a profit.”

Dave Barram

GSA Administrator

PLANET GSA(U.S. GENERAL SERVICES ADMINISTRATION)

“We are changing the definition of an industrial company.

Our social obligation is much bigger than just supporting worthy causes. The responsibility to consumers – and to society – of a company our size is defined in very broad terms. It includes anything that impacts people and the quality of their lives. A favorite example of mine is the

environment.”

William Clay Ford, Jr. Chairman

FORD MOTOR COMPANY

“We believe that building this new school based on sustainable principles is not only the right thing to do, but it will also lead to a better learning atmosphere for

our children.”

Wyndol FryDirector of FacilitiesMcKinney, TX Independent School District

ROY LEE WALKERELEMENTARY SCHOOL

“We report our progress toward identifying, understanding, and managing the sustainability issues that impact our company and the community at large.”

www.bristolmyers.com

BRISTOL-MYERS SQUIBB

How Has the Triple Bottom-Line Changed C&A?


A Catalyst for Eco-Innovation

Mining Buildings for

R E S O U R C E SInstead of the Earth


A Catalyst for Eco-Efficiency

100%

80%

60%

40%

20%

0%

ENVIRONMENTAL METRICS

1993 2000

100%

80%

60%

40%

20%

0%

Producti

on (yds

2 )

Waste (lbs/yd2 )

Air Emissions (lbs/yd2 )

Water Usage (gal/yd2 )

Green House Gas Emissions (lbs/yd2 )

Energy Usage (mmBTU/yd2 )


A Catalyst for Social Equity

WORKING MINDS

Conclusion

Facing real problems

Industry leaders adopting sustainable goals

Environment today is where the Internet was four years ago – on the

edge of a infinite paradigm shift.

“The best way to eat an elephant is one bite at a time.”

MARK TWAIN

Y O Uhave an opportunity to

M A K E A

D I F F E R E N C E

A client or colleague has requested that you incorporate a product that is clearly not "green" — not contributing to the overall health of the environment. This product is readily available and within the client's budget, while finding its environmentally friendly counterpart will take additional time and research and you are concerned about deadlines and dollars. What are your options?

Question 1

We often talk about a "path to sustainability" as shared among design and facilities professionals, clients, and manufacturers. What is the "fork in the road" to incorporating sustainable design — what is the critical juncture in "going green?" Of these three groups, who reaches and negotiates the fork first and why?

What is the fork?

Question 2

Sustainability. Environmentally friendly. Green. Ecologically responsible.

Within the realm of professionals whose work directly impacts the built environment, these terms have come to mean many things to a diverse audience. What is your definition of sustainable design? How has sustainable design become increasingly relevant to your practice or specialty area in the last one to three years?

Question 3

List at least five potential factors that could be deterrents in achieving both sustainable design and design excellence.

Briefly comment on viable solutions or alternatives.

Question 4

What support or tools (e.g., CEUs, customer service "green" desks) would be most useful to design professionals in supporting their efforts in creating an environmentally responsible practice? How can manufacturers specifically contribute to the effort?

Question 5

The triple bottom-line equals social equity, economic performance and environmental responsibility. This concept has been defined as a blueprint for becoming truly sustainable. How does this apply to design professionals? How does this apply to manufacturers?

Question 6

THANK YOU

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