Test merit partner training manual

TestMeritPartner Training Manual

•Business Proposal•Product Detail•How to activities a Package•Marketing Material•Marketing Tips/Marketing Pitch•ROI Chart•Ads Design•TestMerit Authorization Certificate•USP of the Product•Unique Business Offer•Business Structure•Exam Dates Info•TestMerit – General Guideline

Leader in Online Learning & Assessment

Proposal – Business Partnerwww.testmerit.com


About Us

Introduction

TestMerit is one of the first & fastest

growing online assessment

companies in India. It is established by an

IIM A-Alumnus to provide quality and

affordable online test preparation to

students.

Our USP

TestMerit is working through the largest B2B network in the

field of online learning and test

preparation. TestMerit offers the

most number of categories of test

preparation viz. MBA, Engineering, Medical,

Professional, & Employment Tests.

Our Mission

TestMerit aims to reach five Lakh

students through its online test

preparation solutions. We look to fulfill this mission with the help

of 250 business associates.


Our Offerings – Online Test Preparation

MBA

Common Admission Test

Management Aptitude Test

Graduate Management

Admission Test

Engineering

Indian Institute of Technology-Joint Entrance Exam.

All India Engineering Entrance Examination

Uttar Pradesh State Entrance Examination

Graduate Aptitude Test in Engineering

Karnataka Common Entrance Test

Delhi College of Engineering (DCE)

Maharashtra Common Entrance Test

Medical

Banaras Hindu University

Armed Forces Medical College

Pre-Medical Test

All India Pre Medical Test Medical Entrance Exams


Our Offering – Online Test Preparation

Professional

Common Law Admission Test

Chartered Accountants (CA) Common

Proficiency Test (CPT)

National Talent Search

Examination

Bachelor of Education

Employment

Indian Administrative

Service

University Grant Commission- National

Eligibility Test (NET)

Bank Probationary Officer

Railway Services

Skill Assessment

NAC-Tech

Software Industry Tests

Specialised Skill Assessment

Tests

Vocational

Polytechnic

Industrial Training Institute

Vocational Tests


Business Opportunity

•Partners on District, Region or Zone Basis•Selling test packages through a network of franchise and direct sellers•Marketing & Selling test preparation solutions to students, schools and colleges

Business Partner

•Online test preparation industry is expected to be 1200 crore industry by 2012•Total Online Learning Industry is expected to be 5000 crore as the education is going online.

Online Test Preparation Industry


Business Opportunity – Projected Sales

Expected business volume for a business partner for particular class of cities

Class of City Expected Number of Students

Projected Annual Turnover(in Lacs)

A 4000 100

B 3500 87.5

C 3000 75

D 2000 50

E 1000 25

F 500 12.50


Business Opportunity – Market Size

Total Market Size of Online Test Preparation Industry

Test Category Number of Students Appearing in Exam

Annual Market Size(in Rs. Crore)

CAT 300,000 90

MAT 350,000 105

IIT 400,000 120

AIEEE 500,000 150

PMT, AIPMT etc. 400,000 120

State Entrance Examinations(CETs, SEEs)

800,000 240

Employment Tests (Banking, Railways etc.)

1,000,000 200


Reaping the Business Opportunity

Target Segments

• Students – From 9th Standard till Post-Graduates• Educational Institutions – Schools, Colleges, Engineering/MBA Institutes• Others – Coaching Institutes, Private Tutors, Computer Training Institutes, Book Sellers

How to Sell the Packages

• Direct Selling to Students through Demo• Bulk Selling to Educational Institutions• Time-bound deals with coaching institutes, private tutors etc.• Through a network of franchise

Support & Infrastructure

• Computer with internet connectivity• Marketing staff• Small Office preferably in commercial area

Investment

• Investment is linked to business volume – We grow as you grow• Start with a investment as low as Rs. 40,000/- (Working Capital)

Target Segments Product Marketing

Students

• Entrance Test Packages• Franchise Network in the Territory

Schools

• Entrance Tests for Undergraduate Courses (Engg.-Medical Entrance Tests)• Direct Marketing to Schools

Schools

• Value Added Assessment Program for School Children • Direct Marketing to Schools


Engineering Colleges

• Entrance Tests for Post Graduate Courses (MBA Entrance Tests) • Direct Marketing to Colleges

Engineering Colleges

• Skill Assessment Tests for Employability • Direct Marketing to Colleges

Schools & Colleges

• Internal Online Examination System (For Objective Assessment) • Direct Marketing to Educational Institutions


Coaching Classes/Private Tutors

• Test Packages for students • Direct Marketing to Coaching Classes/Private Tutors

Corporate

• Skill Assessment Tests Solution/ Customized Tests• Direct Marketing

Government Organizations

• Low-Cost Subject wise Assessment• Relationship Marketing


Join Us

Application Process

•Apply online on www.testmerit.com/application •Get your demo log in & study the platform•Clarify your questions by mail or by call.•Send the completely filled TestMerit application form along with DD in favor of Compark Education Pvt. Ltd. Payable at New Delhi, as per the type of association.•You may also visit our office for discussion & finalization.

Contact Details•Contact Person – Mr. Rajesh Tiwari (Vertical Head)•Address – A-12, Aditya Corporate Hub, F-502, 5th Floor, RDC, Ghaziabad (NCR) - 201001, •Mobile No. 09212448030, •Website – www.testmerit.com•Email Id – [email protected]


Thank YouWelcome to the Future of Learning!

Product Detail

TestMerit

School Student PackagesPackage of CBSE-6

Unit Tests Question Bank 45 Test 433 Question

Package of CBSE-7 Unit Tests Question Bank

54 Test 510 Question Package of CBSE-8

Unit Tests Question Bank 61 Test 796 Question



Model Paper Unit Tests Question Bank Solved Papers 14 Test 34 Test 743 Question 15 PDF



Solved Papers Model Paper Unit Tests Question Bank 20 PDF 9 PDF 55 Test 2329 Question

Package of NTSE Solved Papers Model Paper Unit Tests Question Bank

2 Test 20 Test 57 Test 2442 QuestionPackage of Math Olympiad

Model Paper Unit Tests Question Bank 5 Test 18 Test 253 Question

Package of Physics Olympiad Solved Papers 7 Test

Entrance Exam Packages

Package of KCET Solved Papers Model Paper Unit Tests Question Bank

10 5 45 3806

Package of IIT Solved Papers Model Paper Unit Tests Question Bank

9 Test 10 Test 42 Test 8812 Question

Package of AIEEE Solved Papers Model Paper Unit Tests Question Bank


Package of BITSAT Solved Papers Model Paper Unit Tests Question Bank


Package of AIPMT Solved Papers Model Paper Unit Tests Question Bank


Package of AIIMS Solved Papers Model Paper Unit Tests Question Bank


Entrance Exam PackagesPackage of CACPT

Solved Papers Model Paper Unit Tests Question Bank 4 12 84 322

Package of Gate (Mech. Eng) Solved Papers Model Paper Unit Tests Question Bank

5 10 30 1000

Package of Gate (Comp.Sc) Solved Papers Model Paper Unit Tests Question Bank

3 9 27 279

Package of Gate (Electrical) Solved Papers Model Paper Unit Tests Question Bank

5 7 15 457

Package of MAT Solved Papers Model Paper Unit Tests Question Bank

5 10 35 1500

Package of CAT Solved Papers Model Paper Unit Tests Question Bank

5 10 41 1779

Package of IAS(Sociology) Solved Papers Model Paper Unit Tests Question Bank

5 5 25 1000

Package of IAS(Administration) Solved Papers Model Paper Unit Tests Question Bank

5 5 25 1000

Log in Platform Demonstration

Step By Step Demoof

TestMerit - Platform

www.testmerit.com

Click here for Log in

Click here for Register

Enter Email Id & Password for

Log in if you have already registered

member

Enter All information to get registered

Select Your Course Package

Here

Enter Your 8 digit Alphanumeric

Code on Scratch Card here

Click Add to Activate the

Course

Select from here Solved Paper,

Model Paper Or Unit Test as per

your req.

Click on Take Test to Start the Test

Note: Only Free & Promotional Packages are active in Demo Log in

Click Here to Start the Test

Click Ok to Start the Test

Mark For Later to answer later

Multiple Choice Type Question

Answer Sheet

Time Clock

Weight age of Question

Divided in Sections

You can Save the Test and attempt later

Confirmation to Submit the

Test

Test Assessment Home Page

Your assessment Report.1.Total Assessment Report2.Performance with Time3. Marks with Time

Individual Question wise Analysis

Subject wise Analysis

Subject Wise Analysis

Comparison On Difficulty

Levels

Geographical Comparison

Graphical Comparison between the attemptees

Solution hint of the

question

Solution of the all question

Negative Marks

Online Education & AssessmentIs A Way Ahead

Join the StreamWith

TestMerit

Marketing Material

State Partner Marketing KitS.r no Object Quantity1 Handbill 10002 Student Brochure 1503 Franchise Brochure 2004 Poster 305 Demo CD 26 Visiting Card 10007 Flex (Back Lid) 28 Authorization Letter 1

Territory Partner Marketing KitS.r no Object Quantity1 Handbill 10002 Student Brochure 1003 Franchise Brochure 1504 Poster 205 Demo CD 26 Visiting Card 10007 Flex (Back Lid) 18 Authorization Letter 1

Note: TestMerit Canopy (portal) – 1 (Paid) – Cost – Rs.4000 per piece (inc. home delivery)

TestMeritPoster

TestMerit Flex (Back Lid)

TestMerit Handbill - 1

TestMerit Canopy

Marketing Pitch

TestMerit – Value Proposition

Testmerit is in the process of creating Franchise-based centers across India.

One can buy preparation packages and/or take mock tests at these centers.

Lack of Internet and Card Penetration (payment mechanism for B2C sites) makes a compelling business Sense to have physical presence.

Business Model & ManagementDrivers of Business Model:

• Distribution• Alliances• Content• Pricing

Management – Vikas Gupta

• Founder & CEO, Compark Education

• Founder Director, Compark E-Services, (One of the largest integrated E-Services company with 1500 centers across India)

• PGDM, (IIM-Ahmedabad)

• CS (ICSI)

Market Opportunity – Entrance Test Industry

CAT is going online in 2009

• 3.5 Lakh students appear in CAT and the number is growing 15-20% every year.• CAT - being the most prestigious entrance examination among undergraduate students – breaks away the bias in favor of paper an pencil test.

MAT is going online in 2009

• 3 Lakh students appear in MAT every year. MAT will sensitize smaller colleges/institutes to online testing.

It is expected that two of the biggest entrance examination (IIT-JEE, AIEEE) will be online very soon.

• Approx. 5 lakh students (more importantly school going students population) will be exposed to online testing early in their academic life. This will contribute heavily to online testing in the next 3-5 years.

Market Opportunity – Entrance Test Industry

Entrance tests going online addresses the psychological barrier among students to learn online and take tests online.

At present undergraduate student population is being driven towards online testing due to CAT/MAT going online.

In the next couple of years, school students will start online testing as early as during their matriculation. It will propel growth in online testing.

First Steps to Enter in Online Education Market

• Conducting Assessment of Students for Engineering Aptitude In CBSE & ICSE Board Schools

• Conducting Assessment of Students for Management Aptitude In Colleges & Institutes

• As a Online Testing Solution for Unorganized Coaching Centers.

• Creating Online Assessment Points of CAT/MAT/IIT-JEE/AIEEE (Education Cyber Café Structure)

Viability of the Model

•Greater Accessibility•Low Cost of Coaching

For Customers

•Multiple E-learning solutions•Tutorials•Skill/Psychometric Assessment•Admission Guidance

For Channel Partners

Always Open forInnovations & Suggestions

TestmeritBetter Understanding of Self

ROI Chart

ROI Period• State Partner• Min. Investment: Rs. 3.5 Lakh

(For 700 package)ROI Approx. Calculation :• No. of Territory Partner - 7• Sale to Territory Partner - 100 (each)• Sale to TP @ - 1000 (each)• Total Sale - Rs. 1050000-/-• Total Month Share @ 60% –

Rs.630000-/- • Pass on to 7 TP – 7*75000 = Rs.525000• Net Profit – Rs.105000-/- (around 10%

on TP Turnover)

So ROI Period – 6 Months Max.

Territory Partner• Mini. Investment:

Rs.100000 -/- (For 100 Packages)

ROI Approx. Calculation:• No. of Franchise - 5• Sale to Franchise - 20 (each)• Sale to Franchise @ - 1500 (each)• Total Sale - Rs. 150000-/-• Total Month Share @ 50% –

Rs.75000-/-


ROI Period

• Online Coaching Center• Min. Investment: Rs. 1 LakhROI Approx. Calculation:• No. of Packages - 100• Per Student Fee - 2000• First Batch Student - 100• First Batch Fee Collection – 200000• Batch Time – 3 month

So ROI Period – 1.5 Months Max.

Franchise• Mini. Investment:

Rs.30000-/- (For 20 Packages)

ROI Approx. Calculation :• No. of Student - 20• Per Student Fee - 2500• Total sale - Rs. 50000• Total Month Profit – 20000


Ads Design

TestMerit Authorization Certificate

www.testmerit.com

TestMeritBusiness Structure

About TestMerit

TestMerit is an online education portal for providing cost effective entrance examination practice to students. Students can prepare for the following

entrance examinations by purchasing the practice packages:

www.testmerit.com

www.testmerit.com

Partner of TestMerit

Territory Partner:is responsible for marketing and promotions of the online packages in District. TP main role is to develop and appoint Franchise.

State Partner:State Partner (SP) is responsible for marketing and promotions of the online packages in State. SP main role is to develop and appoint Territory Partner & Franchise.

TestMerit Partner

www.testmerit.com

State PartnerRole of Business Partner

www.testmerit.com

Target Customer for State Partner

1

Coaching Institutes:

These institutes have potential customer of these packages already, the students. They can introduce our packages in their coaching system and use technology in coaching and conduct online testing of students.

2

Computer Institutes:

These institutes have computers, space and internet, to become testing centers for the students preparing for entrance exams as CAT/MAT/IIT/AIEEE.

3

Cyber cafes:

The cyber cafes are also ideal to become the testing solutions by using our packages. They have the infrastructure and as they business is going down, it would be a very good & valuable service for them.

4

Entrepreneurs:

Entrepreneurs having marketing skills and flair for Online education Business. They can be appointed as Territory Partner to appoint Franchises in the District.

SP Earning & Investment

SP Earns

60% on Total Turnover from the

State

10% Net Profit on Total Turnover from the State

SP Investment

Rs. 350000-/- (installment possible)For packages which he can

pass on to his TP at district level.

Support to SP

Marketing material & Training

Advertising through Online Medium

Exclusivity in the area/region

www.testmerit. com

www.testmerit.com

Territory Partner &

Franchise Brand Ambassador of TestMerit

www.testmerit.com

Business Models for Territory Partner & Franchise

Testing Center

Selling Point

In this model franchise can act as Testing Solution Center for students. Franchise can invite students to test their entrance preparation and offer weekly/monthly schemes of testing packages. In this model he should have multiple computers & internet facility.

In this model, only single computer, Internet and 50-100 sq feet space is required. You have to just register students and sell the required packages (Rs.500 –Rs.3500)

Territory Partner & Franchise Earning & Investment

Earning

Territory Partner:50% on total Sale from the District

Franchise:Rs.1500 per

package

Investment

Rs. 50,000/- for packages

Rs. 30,000/- for packages @ Rs.1500 per

package

Support to Partner

Marketing material & Training

Advertising through Online Medium

Listing of name on Website

www.testmerit. com

Product USP

Unique Business Offer

TestMerit

Exam Dates Info

TestMerit - General Guideline

General:•We have already sent the marketing material, agreement and deactivated packages on your address•You have to send us all the copy of agreement signed by you as Territory Partner with your franchises in proper format within a week of signing the same.•You need to work in coordination with company and take full support from HO and nearest RM.•All payment received on Compark Education Pvt. Ltd. name should by conveyed to HO by email and hard copy should be sent by courier asap.

For Relationship & Proper Training:•There should be a regular meeting and coordination between you and your appointed partners. •Proper Demo of the product and regular marketing training to your partners•Demo packages are already mailed to you.•All related email ids and contact no. should be conveyed to all your partners.•The information of any appointment should be email to HO with his complete detail as Name, company name, email id, mobile no. and address.

Proper Marketing Policy:•There should be a clear Marketing Policy in the district by you.•No miscommunication and misrepresentation by any of the TestMerit Partner.•Focus of TestMerit partner should be more on fair business and good turnover.

For Marketing Issue:•For any issue related to marketing you have to contact to HO.•Any misconduct and miscommunication by any partner about the company or product will be treated strictly.•The soft copy of the marketing material should be shared with all partners. •Marketing Material will be sent to partner within 10 days of the payment realization.

For Operational & Technical Issue:•Operational & Technical Issue if any should be email on [email protected] asap.•All the scratch card packages will be deactivated initially and will be activated within 12 hours on request by partner. (Request should be by email on [email protected] mentioning the Serial no. of the package)•You will be given an email on www.testmerit.net as [email protected] and all the official communication by HO will be done on the same. We expect an active participation from you on all fronts and your regular feedback from the market on product, process and marketing. Looking forward for a fruitful business together

mailto:[email protected]


http://www.testmerit.net/


Contact Person – Mr. Rajesh Tiwari (Vertical Head)Address – A-12, Aditya Corporate Hub, F-502, 5th Floor, RDC,

Ghaziabad (NCR) - 201001, Mobile No. 09212448030

Landline No.- 0120 - 6422227Website – www.testmerit.com

Email id – [email protected], [email protected] Email Id – [email protected]

Thank You

http://www.testmerit.com/



Test merit partner training manual

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