test 7.docx

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1. Peer production and social media fall under the web 1.0 umbrella. FALSE 2. The term wiki refers to a(n): WEB SITE THAT CAN BE MODIFIED BY PERMITTED USERS, FROM DIRECTLY WITHIN A WEB BROWSER 3. FOLKSONOMIES allows users to collaboratively tag and curate online media, making it easy for others to find useful content 4. The combination of two or more technologies or data feeds into a single, integrated tool MASH-UP 5. Feeds are potentially controversial with instances of feed mismanagement causing user discontent, public relations problems, and the possibility of legal action. TRUE 6. Which of the following statements holds true for microblogging THEIR KEY USE IS TO DISTRIBUTE TIME-SENSITIVE INFORMATION, SHARE OPINIONS, VIRALLY SPREAD IDEAS, RUN CONTESTS AND PROMOTIONS, SOLICIT FEEDBACK, PROVIDE CUSTOMER SUPPORT, TRACK COMMENTARY ON FIRMS/PRODUCTS/ISSUES, AND ORGANIZE PROTESTS 7. the process of tracking and responding to online mentions of a product, organization, or individual ONLINE REPUTATION MANAGEMENT 8. The use of public social networks within private organizations is growing, and many organizations are implementing their own, private, social networks.TRUE 9. As with other types of social media, content flows in social networks are easy to control. FALSE 10. The Folksonomy approach uses classification schemes that are created by users themselves. TRUE 11. Which of the following represents potential ethical challenges associated with prediction markets? INSIDER TRADING 12. Web 2.0 services are targeted at creating resources and sharing information based on transaction focused storefront models. FALSE

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test qns mba information systems university og toledo

Transcript of test 7.docx

Page 1: test 7.docx

1. Peer production and social media fall under the web 1.0 umbrella. FALSE

2. The term wiki refers to a(n): WEB SITE THAT CAN BE MODIFIED BY PERMITTED USERS, FROM DIRECTLY WITHIN A WEB BROWSER

3. FOLKSONOMIES allows users to collaboratively tag and curate online media, making it easy for others to find useful content4. The combination of two or more technologies or data feeds into a single, integrated tool MASH-UP5. Feeds are potentially controversial with instances of feed mismanagement causing user discontent, public relations problems, and the possibility of legal action. TRUE6. Which of the following statements holds true for microbloggingTHEIR KEY USE IS TO DISTRIBUTE TIME-SENSITIVE INFORMATION, SHARE OPINIONS, VIRALLY SPREAD IDEAS, RUN CONTESTS AND PROMOTIONS, SOLICIT FEEDBACK, PROVIDE CUSTOMER SUPPORT, TRACK COMMENTARY ON FIRMS/PRODUCTS/ISSUES, AND ORGANIZE PROTESTS7. the process of tracking and responding to online mentions of a product, organization, or individual ONLINE REPUTATION MANAGEMENT

8. The use of public social networks within private organizations is growing, and many organizations are implementing their own, private, social networks.TRUE

9. As with other types of social media, content flows in social networks are easy to control. FALSE

10. The Folksonomy approach uses classification schemes that are created by users themselves. TRUE

11. Which of the following represents potential ethical challenges associated with prediction markets? INSIDER TRADING

12. Web 2.0 services are targeted at creating resources and sharing information based on transaction focused storefront models. FALSE

13. Blog posts are listed in forward order of creation, making it easy to see most recent content. FALSE

14. Rich media refers to CONTENT MORE COMPLEX THAN SIMPLE TEXTS OR PHOTOS.

15. Amazon.com publishes guidelines that tell others how to get a service to perform a task such as call one another, or share data. These guidelines allow developers to write their own applications and Web sites that can send Amazon orders. These guidelines are called: APIs

16. Which of the following statements holds true with respect to blogs?

TOP BLOGS OPERATING ON SHOESTRING BUDGETS CAN SNARE SEVERAL HUNDRED THOUSAND DOLLARS A MONTH IN AD REVENUE.

17. Peer production refers to: USERS COLLABORATIVELY WORKING TO CREATE CONTENT, PRODUCTS, AND SERVICES.

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18. Which of the following statements holds true for electronic social network?

THEIR KEY USE IS TO DISCOVER AND REINFORCE AFFILIATIONS, IDENTIFY EXPERTS, MESSAGE INDIVIDUALS OR GROUPS, AND VIRALLY SHARE MEDIA

19.  The wisdom of crowds concept is based on the belief that a diverse group of individuals is always correct in its assessment of a problem, as compared to a group of qualified individuals. TRUE

20. The inherently VIRAL nature of feeds allows individuals to rapidly blast their activities to their contacts or "friends".

21. Which of the following statements about blogging is true? BLOG COMMENTS CAN BE A HOTHOUSE FOR SPAM AND THE DISGRUNTLED

22.LONG TAIL refers to a phenomenon whereby firms can make money by offering a near-limitless selection.

23. Friendster is an online service that allows members to establish contact with other members, consolidate those contacts, and share online information with those contacts. Friendster is an example of a: SOCIAL NETWORK

24. Web 2.0 is often used to refer to Web sites and Internet services that foster social media or other sorts of peer production. TRUE

25. Peer-produced services like Skype and BitTorrent leverage central IT resource instead of users' computers to forward phone calls and video. FALSE

26.RSS is an acronym that stands for “really simple syndication”. TRUE

27.  A necessary criterion for a crowd to be “smart” is that it should be homogenous to reduce incidence of polarized insights. FALSE

28. GPS is a system of orbiting satellites that can determine the location of any devices equipped with a suitable receiver.

29. Blogs are used to collaborate on common tasks or to create a common knowledge base. FALSE

30. Most organizations have been able to successfully commercialize their forays into virtual world services, such as Second Life. TRUE

 31.The value of any particular blog derives from a combination of technical and social features. TRUE

32.What advantage do folksonomies have over the specialized lexicon of experts classification schemes are created by users, who understand them best

33. The process of tracking and responding to online mentions of a product, organization, or individual is known as: ONLINE REPUTATION MANAGEMENT.

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34. BLOGOSPHERE  is a term referring to the collective community of bloggers, as well as

those who read and comment on blogs.

35.A vigorous community of commenters may help keep a blogger honest as they could

quickly expose a blogger’s errors of fact or logic. TRUE

36.PODCASTS is a term that refers to digital audio or video files served as a series of

programs or a multimedia blog.

37. A BLOG ROLL refers to a list of a blogger's favorite sites, often displayed on the right or left column of a blog's main page.38. The long tail nature of the blogging phenomenon is demonstrated by:THE NICHE CONTENT THAT IS AVAILABLE IN THE MORE THAN ONE HUNDRED MILLION TRACKED PUBLIC BLOGS.

39. Web 2.0 services are targeted at creating resources and sharing information based on transaction- focused storefront models. FALSE;

40. Just as the wisdom of crowds keeps Wikipedia accurate, a blogger's errors of fact or logic are exposed by COMMENT THREADS

41. What is the likely implication of a large and active wiki community?it BECOMES MORE LIKELY THAT CONTENT IS UP-TO-DATE AND ERRORS ARE QUICKLY CORRECTED

42.The unstructured nature of wikis is both a source of strength and weakness. TRUE

43.Salesforce.com’s Chatter, SocialText Signals, and Yammer are all examples of:

CORPORATE MICROBLOGGING SERVICES.

44. Which of the following services come under the Web 2.0 umbrella? SYNDICATION

45. Which of the following statements holds true for Wikis?

THEIR KEY USE IS TO COLLABORATE ON COMMON TASKS OR TO CREATE A COMMON KNOWLEDGE BASE.

46. How are Web 1.0 services different from those that come under Web 2.0?  WEB 2.0 SERVICES FOSTER COLLABORATION AND INFORMATION SHARING, AS OPPOSED TO STATIC, TRANSACTION-ORIENTED WEB 1.0 EFFORTS.

47. Unstructured nature of wikis are also both a strength and weakness. TRUE

48. . RSS enables users to

SCAN HEADLINES AND CLICK TO ACCESS RELEVANT NEWS AND INFORMATION

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49. Which of the following statements is true about corporations and blogging

CEOS USE BLOGS FOR PURPOSES THAT INCLUDE A COMBINATION OF MARKETING, SHARING IDEAS, PRESS RESPONSE, IMAGE SHAPING, AND REACHING CONSUMERS DIRECTLY.

50. Complete the analogy: web1.0-instant messaging; web2.0- TWITTER

51. How are Web 1.0 services different from those that come under Web 2.0? e) not sure.