TRANSACTIONS WITH A SALES CONFIRMATION RATE within 3 months.

96%10,000+

OBJECTIVE

Generate Online Sales on Tesco's website, specifically across its

Grocery, Electronics, Wines, and Clothing categories.

This required Affinity to run multiple, precisely targeted Pay-Per-

Click ad campaigns across our network of Premium Publisher

Properties & Cherry-picked Syndication Channels to attract the

highest quality of traffic.

OUR APPROACHWe ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a Cost-Per-Action (CPA) basis

These campaigns were contextually targeted at web users (across cities in the UK) browsing or searching online content related to Electronics, Clothing, Grocery, and Wine across the Affinity Publisher Network

Traffic Sources included Toolbars, Search, In-Text and Domain Parking

Campaigns were targeted to an extensive list of 5000+ keywords related to the different product categories with an individual landing page for each keyword

All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity’s dedicated Account Managers to enhance campaign performance and conversion rates

BRAND

RESULTS

Tesco is the largest grocery and general merchandise retailer in the

UK. It is also the second-largest retailer in the world. Tesco’s online

store advertises with Affinity to generate online sales.

Affinity's Innovative Pay-Per-Click (PPC) Network delivered

C A S E S T U D Y affinity.com

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