Terza Reunion Alumni Continuity Program ELIS

Cisco Confidential © 2012 Cisco and/or its affiliates. All rights reserved. 1

Smart+Connected Communities Is Your City Smart Enough?

Fabio Florio Manager of Business Development

October 15, 2012


Smart+Connected Communities: Come Cambiare le citta’ mettendo al centro le persone

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

Biggest demographic Shifts in History

Aging World Population Shrinking

Elderly (65+ yrs.)

2000 2050 World 6.9% 19.3%

USA 12.3% 21.1%

China 6.9% 22.7%

Canada 12.6% 24.3%

Netherlands 13.6% 26.5%

S. Korea 7.1% 27.4%

Europe 14.7% 29.2%

Germany 17.4% 30.4% Sweden 16.4% 31.0%

Italy 18.1% 35.9%

Japan 17.2% 36.4%

2050 Estimate million % Decline from 2000

UK 58.9 (0.8%)

Sweden 7.8 (12%)

Slovakia 4.8 (12%)

Greece 9.2 (13%)

Poland 33.3 (13%)

Germany 70.8 (14%)

Czech Rep. 8.4 (18%)

Romania 18.2 (19%) Austria 6.4 (20%)

Russia 109.0 (28%)

Ukraine 30.0 (40%)

2050 Estimate

million % Growth

from 2000 World 9,322.0 54% Lebanon 5.0 43% VAE 3.7 42% Turkey 98.8 48% Tunisia 14.0 48% India 1,658.3 58% Bahrain 1.0 57% Egypt 113.8 67% Morocco 50.3 68% Algeria 51.1 68% Kuwait 4.0 109% Jordan 11.7 138% Nigeria 278.8 145% KSA 59.7 193% Congo 203.5 299%

Greatest Economic Shift In 100 Years

*At purchasing power parity Source: The Economist, “The New Titans,” 16 Sept. 2006

1000 1820 1913 1950 2005 2025

50%

75%

25%

1500

100%

Developed Economies

Emerging Economies

Share of Global GDP*

Where Are All Of The People Going To Be?

1803

5222

768

392 632

3680

796

729 305

520

USA

South America

Africa

Asia

Europe

2050 2000

Population Estimates


Population Growth Increasingly Concentrated in Emerging

Countries

Economic Power Shifts to Developing

Nations

World’s Population Becomes Urbanized

  Strengthening of economic Power

Developed Countries’ Labor Forces Substantially Age and

Decline

 Loss of economic power

  Rural depopulation   Cities in competition to gain Talents & Industry

“The strategic and economic policies of the 20th century are obsolete, and it is time to find new ones.”

 Shortage of Resourcess  Less income of Taxes

4 Megatrends That Will Change The World

Emerging Countries Developed World

Urbaniza8on/ City Revitaliza8on

50% of new building construc8on globally is

happening in Asia

S8mulus Package spending on urban revitaliza8on to

bridge unmet needs

Only 3% of buildings in the United States qualified for LEED

Further there is significant social change

70% of India & more than 50% of China is

s8ll rural

Energy / Infrastructure

The USA will need 815,000 more teachers

by 2015

Virtual Educa8on

Asia will need 3.9 M teachers by 2015.

Will face a shortage of 343,000

Lack of doctors for India’s 700M people in 600,000 villages

Shortage of 200,000 nurses in the USA

Virtual Healthcare

700 M Urbanized - Next 10 years. 5 B will be Connected - Next 20 Years

Source: Cisco Visual Networking Index

21 Exabytes per month

4.8 Billion DVDs crossing the network

2010



2013



2007

Global Flow of InformaEon

2013 2010 2007

36 Exabytes

180 Exabytes

486 Exabytes Video Traffic

of all Consumer Internet Traffic will be Video in 2013

Global Consumer Internet Traffic (Annual)

Video Will Dominate the InformaEon Flow

Source: Cisco Visual Networking Index

2013 2010 2007

Total 35 Billion Total 50 Billion Total 500 Million

5 Devices per Person on Earth


1/10th of a Device per Person on Earth

Growth of Connected Devices

Source: Forrester Research, Cisco IBSG

2020


Total 1 Trillion

2010 2007 2013

iPhone Apps Alone Total Mobile Apps Apps Worldwide

Growth of SoVware ApplicaEons

Source: Apple, Windows Mobile, Cisco Analysis ( Forecast of 2013 assuming consistent growth trends)

*

*

2013 2010 2007

New Security Threats

624,000 2,600,000 5,700,000 (projected)

Increase in Malicious Security Threats

Source: Symantec and Cisco Analysis

1 Trillion Connected Devices

1 Million Applica8ons

1 Ze^abyte (1B Terabytes) of Content

We Are Rapidly Approaching…

THE NEXT INTERNET

The Network Platform

MOBILITY / GLOBAL SCALE / CONTENT IN CONTEXT / RICH INTERACTION

Time

Growth/ Value

THE FIRST INTERNET

IP Network

Data Transport

Messaging Platform

Price/ Performance

Vertically Integrated

Architecture

Media Experience

Platform

Collaboration Platform Sustainability

Distributed Virtualized

Architecture

Data Transport

Messaging Platform

Price/ Performance

Vertically Integrated

Architecture

Evolution of the Internet


TECHNOLOGY TRENDS

Cloud Services

Personalization

Social Networks

„Internet of Things“ Anywhere, Anything, Anytime

CHALLENGES

Aging Society

Unemployment/ Social decline

Education

Green IT and Energy

Attractiveness

Traffic Density in Mayor Cities

Budget deficits

Challenges and technology trends


Technology Helps to Solve Social Problems

CHALLENGE

Aging society

Unemployment/ Social decline

Education

Green IT and Energy

Attractiveness

Traffic Density in Mayor Cities

Budget deficits

SOLUTIONS

Virtual Citizen Services

Distance Learning

Modern Working

Energy Efficiency

Automation

E-Health


Future of Healthcare

Face-‐to-‐face care unbound by distance Streamlined through collabora8on

Global access to experts


Future of EducaEon

Dynamic learning in virtual classrooms Expanding reach of instructors to remote learners

Preparing the next-‐genera8on workforce


Future of Energy: Smart Grid

Integra8on of the power grid and ICT

Op8mizing supply and reducing demand

Accelera8ng adop8on of renewable sources


Smart + Connected Communities

ENVIRONMENTAL ASPIRATIONS

Public Facility Management

ECONOMIC ASPIRATIONS

Smart Work Center

Virtual Citizen Services Video

Surveillance

SOCIAL ASPIRATIONS

Virtual Experience

Infrastructure Care at

a distance

Distance Learning

Connected Public Spaces

Con

verg

ence

Applications

Interconnected Services

Services delivery

Monitoring Operations Center

Infr

astr

uctu

re

Broadband Government Private Network

Data Center

Infrastructure for Physical Security

Building Network

Core & Shell Building Automation Building Infrastructure

City Infrastructure

Job creation

Attractiveness of industrial location

Development of new industries

Attractiveness of industrial location

Reduced costs

Reduced costs

Optimized operations

Improved Service Monetization


Smart+Connected Communities: Cisco Smart Work Centers: Foster Urban Regeneration, Social Inclusion, and Reduced Carbon Footprint


Smart Work Center offers a flexible and user-centric work space with enhanced communication technologies designed to reduce carbon footprint

Creating new ways to work and collaborate

Optimizing use of municipal space and

buildings

Reducing ecological footprint

Improving productivity

Improving work-life balance


Cisco’s Smart Work Center Reservation System •  Real Time Traffic Information •  Office availability •  Conference rooms •  Telepresence

Cisco’s Physical Access Control system   Personalization   IP Telephony and Internet access activated

Smart Work Center – Booking


Social Components Technology Components

Flexible Workspaces & Conference rooms

Highspeed Internet Access

Internet Wireless

TelePresence

IP Telephonie

Close to residential community

Close to Highways

Flexible Meeting space

Child Care

Financial Services e.g. ATM

Employment Agency Services

Sport & Entertainment






Smart Work Center


Surveillance

SOCIAL ASPIRATIONS

Virtual Experience


a distance

Distance Learning


Con

verg

ence

Applications


Services delivery


Infr

astr

uctu

re


Data Center


Building Network


City Infrastructure

Improve Municipal Services

Improve Healthcare

Services

Improve Education Services

Improve Public Safety

Increased Coverage

Efficient Administration

Improved Healthcare Coverage

Improved Diagnosis

Increased Education

Service Coverage

Enhanced Learning

Experience

Improved Monitoring

& Response

Improved Public

Notification


•  Scale resources •  Real-time consultations •  Instant communications •  Personalized patient care •  Improves productivity and

reduces costs

“The biggest benefit of video conferencing…is giving rural patients access to critical care specialists.”

Wanda Pacifici, Telemedicine Program Manager, Eastern Maine Medical Center

Extends healthcare services beyond the hospital or clinic, reaching underserved populations and opening new revenue opportunities


Cisco TelePresence

Endpoints

Cisco HealthPresence

Connect Server

Cisco HealthPresence

Appliance

OPEN DEVICE AGGREGATOR

* Only for use with Desktop solution in certain markets

AMD-3700 Telephonic

Stethoscope

AMD-2015 ENT Scope

Welch Allyn Spot Vital Signs Lxi (Blood Pressure,

Temperature, Pulse Rate, Pulse Oximetry)

Neurosynaptic Devices 3

An architectural approach to integrating high definition video, audio, medical devices and collaboration tools

-  CPS Mobile Cart -  Endpoint Interoperability

NEW: Jabber Enterprise Video

NEW: Centralized appliance to transmit medical device data

Simplified Management and Reporting

(ECG, NiBP, Electronic, Stethoscope, Temperature

Reader, Heart Rate Reader, Pulse Rate Reader)

AMD-2500 General

Examination Camera 1

NEW: 3M Littman Stethoscope 2






Smart Work Center


Surveillance

SOCIAL ASPIRATIONS

Virtual Experience


a distance

Distance Learning


Con

verg

ence

Applications


Services delivery


Infr

astr

uctu

re


Data Center


Building Network


City Infrastructure

Reduce Carbon Emissions

Optimized Utility Consumption

Reduced Carbon Emission

Integration of Renewable Energy


Smart+Connected Communities: Public Facility Management Lower Costs and Carbon Footprint While Increasing Service Levels


Building Energy Consumption

50% of All Energy 90% of All Electricity


Renewable Sources

Trash Compactor

HVAC

UPS

Electrical

Access Control

Lighting

IT

Power Meters

Elevators

The Problem Today’s Disparate Building Systems


The Two “Sides” of a Building

Information Technology (IT)

Interactive media

Guest Access

Digital Signage

High Speed Internet

IP Telephony

Audio and Video Conferencing

VPN

Wireless

Building Automation Systems (BAS)

HVAC- Sensors

Fire

24/7 Monitor

Elevator

Lighting

Access

Video Surveillance

Energy Management



Consolidating all building networks on a unified IP network

Decrease your carbon

Provide timely, integrated system information

Create a safe, healthy, comfortable, and productive environment

Increase employee productivity

Simpler and more effective communication with occupants






Smart Work Center


Surveillance

SOCIAL ASPIRATIONS

Virtual Experience


a distance

Distance Learning


Con

verg

ence

Applications


Services delivery


Infr

astr

uctu

re


Data Center


Building Network


City Infrastructure


Partnership

Fabio Florio Business Development Manager and Expo Leader

[email protected]

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 37 37 37

Key elements of “Expo Milano 2015”

“Feeding the Planet, Energy for Life”

visitors 30% foreigners

of exhibi2on site

of investments for the exhibi2on area

from May 1st to October 31st 2015 6MONTHS

130COUNTRIES

1.4BILLION € 110HECTARES

20MILLION

6MONTHS

130COUNTRIES

1.3BILLION € 110HECTARES

20MILLION

Expo Milano 2015 is organized and managed by Expo 2015 S.p.A., company held by: Italian Government, Lombardy Region, Province of Milan, Municipality of Milan and Milan Chamber of Commerce

DATA AND TARGET


Theme and Technology

To support and facilitate the comprehension and the discussion of the Expo 2015 theme, effective and innovative TECHNOLOGIES, PRODUCTS and SERVICES will be used and made available to Visitors and Participants


Expo site as a Smart City

39

Two main boulevards and many streets

Many pavilions and buildings

Restaurants and bars

Services areas and entertainment spaces

Gardens and greenhouse …

The Exhibition Site will have the main characteristics of a smart city

VISITORS AS CITIZENS

EXPO 2015

Smart City Layers


Technology will help to manage the visitors through three phases

Expo 2015’s Technology Framework

Phases

GOAL •  Technologies that

attract and inform visitors, and help them planning the visit

•  Technologies that enable a superior and immersive visitor experience

•  Technologies that re-create the ‘Expo experience’ for those not there

Expo2015 as the ‘Smart City of the Future’

III Cyber Expo

Ecosystem

Before the Expo

II During

the Expo

I


On-‐site technologies will enable a superior visitor experience

→  To educate and entertain visitors through technology (e.g., e-‐wall)

→  To make visitors life safer and easier through technology (e.g., e-‐health, interacEve mulE-‐purpose kiosks, smart access with automaEc recogniEon)

→  To make the visit more enjoyable, engaging and s8mula8ng (e.g., ‘augmented reality’, ‘virtual pavilions’)

→  To inform visitor on queue status and recommend alterna8ves

→  To give ultra wide band connecEvity, fixed and mobile


During the Expo – Some examples

48

Digital Signage E-‐Health

E-‐Banking

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 49 49 49 49

Visitors’ services will be extended outside of the Expo Smart City

BEST IN FOOD AND DRINKS

DIGITAL SMARTCITY EXPO2015

MADE IN ITALY

ACCOMODATION

TOURISM AND

CULTURE

INFOMOBILITY

Extend the Digital Smart City services involving Companies and Ins9tu9ons of the Region, using the technical architecture and advanced solu9ons developed by (Service Delivery

PlaAorm)

Objectives of the Ecosystem


Expo history in Big Events  October 2009: started to

follow Expo 2015

 November 2011: RFP for “IP Network & Solutions Partner”

 December 2011: assigned role of “IP Network & Solutions Partner” to Cisco

 February 2012: Joint Press Conference Cisco&Expo 2015

•  Shanghai 2010: •  Senior Sponsor •  Cisco Pavillion

•  London Olympic and Paralympic

Games 2012 •  Official Network

Infra Supporter •  Cisco House

Road to Expo 2015


S+CC Project

Expo framework is aligned to Cisco S+CC   The Expo will be a Smart City and cutting

edge technology will enable services for residents/visitors (20M)

  Leave behind a legacy of Milan as a Digital Smart-City and export model globally

  Cisco Technologies and Innovation for Expo:

  Networking

  Pervasive Wi-Fi

  Security

  Collaboration including TelePresence

  Digital Signage

  Healthpresence

•  “Expo Smart-City” as platform to deliver content •  Expo defines processes and methodologies to

implement Services/Solutions •  Expo defines specifications to develop and

scale service on top of an SDP

Why is this an S+CC project?

Terza Reunion Alumni Continuity Program ELIS

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