TERRITORIAL MARKETING STRATEGIES TO COMPETE GLOBALLY ... · restructered palace in the heart of...
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TERRITORIAL MARKETING STRATEGIES TO COMPETE GLOBALLY: PRACTICES AND TOOLS 34 hours course in English on Territorial Marketing, with lectures, bibliography suggestions, tests and games, working groups, and tutorship, while enjoying in the amazing historical centre of Naples (Italy). ILS LEDA INTENSIVE COURSE Naples, March 2015
Transcript of TERRITORIAL MARKETING STRATEGIES TO COMPETE GLOBALLY ... · restructered palace in the heart of...
TERRITORIAL MARKETING STRATEGIES TO COMPETE GLOBALLY:PRACTICES AND TOOLS
34 hours course in English on Territorial Marketing, with lectures, bibliography suggestions, tests and games, working groups, and tutorship, while enjoying in the amazing historical centre of Naples (Italy).
ILS LEDAINTENSIVE COURSE
Naples, March 2015
2 | ILS LEDA
COURSE AT HOTEL PIAZZA BELLINIThe course will be host in March 2015 at “Hotel Piazza Bellini”, a unique hotel located in an ancient completely restructered palace in the heart of Naples’ historical center. The hotel is very close to the most interesting attractions offered by the city (for example Archaelogical National Museum, San Gregorio Armeno street, the Duomo of Naples, Cappella di Sansevero and much more). Do not miss the opportunity of enjoying the sunny springtime in Naples and visiting one of the most famous city in the world!
1 DAY
09:30 - 11:00
General IntroductionConceptual framework on strategies for competitive and sustainable local economic development | part IIntroductIon by the teacher and class dIscussIon, exercIses and games, and error correctIon In classroom
Coffee Break
11:30 – 13:00Conceptual framework on strategies for competitive and sustainable local economic development | part II
Light Lunch
14:00 - 16:00Business marketing and territorial marketing.The role of territorial marketing in the development strategiesIntroductIon by the teacher and class dIscussIon, exercIses and games, error correctIon In classroom
2 DAY
08:30 - 10:30
How to make territorial marketing in practice. The 3 phases of the process: Personality, Image, Communication | part IIntroductIon by the teacher and class dIscussIon, exercIses and games, and error correctIon In classroom
Coffee Break
11:00 - 12:30How to make territorial marketing in practice. The 3 phases of the process: Personality, Image, Communication | part II
Light Lunch
13:30 - 16:00How to implement the Tool n°1 “Analysing the territorial personality”classroom dIscussIon on a case
3 DAY
08:30 - 12:30 Working group for practical application of the Tool n°1
Light Lunch
13:30 - 16:00 Working group: collective discussion on the results
4 DAY
08:30 - 10:3008:30 - 10:30 How to implement theTool n°2 “Building the territorial image” | part Iclass dIscussIon on cases, exercIses and games
Coffee Break
11:00 - 13:30 How to implement the Tool n°2 “Building the territorial image” | part II
Lunch
14:30 - 17:30How to implement the Tool n°3 “Choosing the best communication media”Working group for practical application of the tool n°3
5 DAY
08:00 - 10:30 Discussion on the results of the working groups
Coffee Break
11:00 - 14:00 Conclusions and evaluations
ILS LEDA | 3
PROGRAM
International Links and Services for Local Economic Development Agencieswww.ilsleda.org
ILS LEDA
VISIT NAPLES!We offer three tours with an authorized official guide. Each tour takes aproximately 2 hours and it costs 10 EUR per person, except tour n° 3 that cost 10 euros + a ticket for Cappella Sansevero.1. Guided walking tour Centro Storico and
visit to Duomo di Napoli2. Guided tour Metro dell’Arte and guided
walking tour Monumentale3. Guided visit to Cappella Sansevero and
Chiesa di San Domenico Maggiore
To learn more about the course please send an email to [email protected]
