Terminology Life Cycle Management Increasing Company-Wide Terminology Collaboration, CHAT2013

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CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer Terminology Life Cycle Management Increasing Company-Wide Terminology Collaboration

description

Presenters: Barbara Heinisch-Obermoser (University of Vienna), Andreas Murauer, Klaus Fleischmann (Kaleidescope) This presentation is a part of TaaS project funded from the European Union Seventh Framework Programme (FP7/2007-2013), grant agreement no 296312

Transcript of Terminology Life Cycle Management Increasing Company-Wide Terminology Collaboration, CHAT2013

Page 2: Terminology Life Cycle Management Increasing Company-Wide Terminology Collaboration, CHAT2013

CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer

Who we are

Translation, Terminology and Authoring tools

Major technology partnerships

Sister of

eurocom Translation Services, Vienna

Own developments extending SDL products:

quickTerm

globalReview

smartQuery

expertTools

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CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer

Life-Cycle Management: Our Vision

Sustainable, permanent terminologyprocess

True collaborationand acceptance

How can we engage people?

Need

Request

Check & Prepare

Discuss& Vote

ApproveExtend/ Translate

Use

Change

Feedback

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CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer

Critical Success Factor: Engagement

Crowdsourcing@ Facebook

100.000 words, 70 languages

FR translated by4.000 users in 24 hours – voluntarily (*)

WHY?

Cause-driven Product-driven Community-driven Enthusiasm & engagement

(*) Sawyers, P (April/ May 2009). "Facebook's un-rebellion". Multilingual (62).

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CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer

Critical Success Factor: Engagement

Simple & fast access points

Windows App Browser / Tablet Smartphone Fuzzy etc. Tree navigation

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CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer

Critical Success Factor: Engagement

Collaborative

Workflow Communication

Self-Marketing

Social Web „Edutainment“ Fun Factor

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CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer

About Fronius

Three divisions, one goal: technological leaps that set standards.

Welding Technology Solar Electronics Battery Charging Systems

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CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer

About Fronius

EXPORTFronius supplies the world: we export

93.4% of our products.

EMPLOYEES3,239 people work in the 20 international Fronius

subsidiaries worldwide.

R & D EMPLOYEES

As we always want to be the

leader, we employ 425 people

in Research and Development.

ACTIVE PATENTSInnovation in figures:

we currently own 864 active patents.

PartnersSales partners / representatives in more than

60 countries

TURNOVER

Fronius achieved a

turnover of 402 million

euros in 2012.APPRENTICES

The development of young

talent is important to

Fronius. We currently

employ 122 apprentices.

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CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer

Why invest time and money intoterminology work?

Consistent Wording (of course the main reason)

Eliminating project names from corporatecommunication

Making sure to be „state of the art“

Respecting copyrights of competitors

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CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer

Terminology is essential for everyone

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CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer

‚drum coil‘ or ‚MarathonPack‘

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CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer

‚MarathonPac‘ is the trademark of a competing company

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CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer

Avoid unpleasant mistakes

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CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer

3 steps to an approved term

Term request

Research andterminology work

in German andEnglish

Approval in terminology group

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CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer

Our focus: Top quality & simple search

Term requests, feedback on terms

quickTerm Webfor all Fronius employees via intranet

Search for terms

TermbaseIs synchronized with the translation service provider

quickTerm ClientMultiterm ClientExcelling MTfor terminologist

quickTerm Clientfor approvers in R&D, Marketing and Service

Term requests, feedbacks, approvals

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CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer

Status quo

approx. 5,500 German and 39,000 foreign-language terms

universally valid

battery charging systems

solar electronics

welding technology

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CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer

Multilingual terminologythe process we trust in…

Fronius International

eurocom Translation

Services

Reviewers(Fronius

subsidiaries)Translators

source-language terminology

‚translation‘approval

qu

ickT

erm

(DE

+ EN

)q

uickTe

rm

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CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer

Multilingual terminologythe process we trust in…

Fronius International

eurocom Translation

Services

Reviewers(Fronius

subsidiaries)Translators

source-language terminology

‚translation‘approval

qu

ickT

erm

(DE

+ EN

)q

uickTe

rm

MultiTerm server Fronius MultiTerm server eurocom

synchronisation

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CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer

Who we are

University of Vienna

Largest Universityin the German-speaking world

Diversity of students and employees

Need for standardized university terminology

university-specific

terminology

degreeprogrammes

domain –specificterminology

organisational units

professorships

administrative terminology

keyresearch

areas

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CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer

Terminology Collaboration

UniVieTerm

the terminological database

of the University of Vienna

containing university terminology

Prescriptive terminology work

in German and English

by a terminology committee

for administrative university terminology

based on predefined roles

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CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer

Social Approach in Terminology

End-users

search for terms

request terms

log terms

send feedback

like entries

contribute with their knowledge

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CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer

Social Approach in Terminology

Enhancing motivationand engagement

Terminology quiz

Term of the week

Live chat

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CHAT 2013 @ tekom Terminology Life Cycle Management Fleischmann / Heinisch-Obermoser / Murauer

Outlook

Collaborative and social elements in terminology:

Enhance motivation and engagement of end-users Increase acceptance of and participation in terminology work Assure quality of terminological resources