Term Report II
-
Upload
rizcst9759 -
Category
Documents
-
view
230 -
download
0
Transcript of Term Report II
-
8/18/2019 Term Report II
1/29
CONSUMER BEHAVIOR OF INSTANT NOODLES MAGGI
PRESENTED TO:
Lect.Mr.AAmir Sheikh
MOHAMMAD ALI JINNAH UNIVERSITY
SUBMITTED BY
M.RIZWAN HALID
SP!"#E$#%%"&
DATE:!' th APRIL( )%!'
1
-
8/18/2019 Term Report II
2/29
2
-
8/18/2019 Term Report II
3/29
Table of content
1. ACKNOWLEDGEMENT---------------------------------------------------------4
2. EXECUTIVE SUMMARY--------------------------------------------------------5
3. INTRODUCTION------------------------------------------------------------------6
4. RESEARCH PROCESS----------------------------------------------------------7-
5. DATA ANALYSIS ----------------------------------------------------------------1!
6. "UESTION NO !1-----------------------------------------------------------------117. "UESTION NO !2-----------------------------------------------------------------12
#. "UESTION NO !3-----------------------------------------------------------------13
. "UESTION NO !4-----------------------------------------------------------------14
1!."UESTION NO !5-----------------------------------------------------------------15
11."UESTION NO !6-----------------------------------------------------------------16
12."UESTION NO !7-----------------------------------------------------------------17
13."UESTION NO !#-----------------------------------------------------------------1#
14."UESTION NO !-----------------------------------------------------------------1
15."UESTION NO 1!-----------------------------------------------------------------2!
16.CONCLUSION AND RECOMMENDATIONS---------------------------21-22
17.RE$ERENCES----------------------------------------------------------------------23
1#.%I%LOGRAPHY-------------------------------------------------------------------24
1.APPENDICES-------------------------------------------------------------------25-26
CKNOWLEGEMENT
A** +*,rie- /0 h,/,1r- re 2,r A*mi+ht3 ALLAH, 4h, 5e-t,4e0 1- 4ith 6r,2,1/0 6er-e7er/ce /0 5i*it3
t, cc,m6*i-h thi- 4,rk.
3
-
8/18/2019 Term Report II
4/29
I 4,1*0 *ike t, tke thi- ,66,rt1/it3 t, th/k /0 t, e86re-- ,1r 6r,2,1/0 +rtit10e /0 0ee6 re+r0- t, ,1r
Lect1rer Mr.AAmir Sheikh 2,r hi- e8em6*r3 +1i0/ce( -166,rt /0 c,/-t/t e/c,1r+eme/t thr,1+h,1t the
c,1r-e ,2 thi- re6,rt.
I *-, tke thi- ,66,rt1/it3 t, th/k ** the +r,16 mem5er- /0 2rie/0- 2,r their c,r0i* -166,rt /0
c,,6erti,/ 4ith,1t 4hich 4,rki/+ ,/ thi- re6,rt 4,1*0 /,t h7e 5ee/ -1cce--21*.
I re hi+h*3 ,5*i+e0 t, ,1r techer- /0 ** -e/tie/t 5ei/+- 2,r the 7*15*e i/2,rmti,/ 6r,7i0e0 53 them i/
their re-6ecti7e 2ie*0-. We re +rte21* 2,r their c,,6erti,/ 01ri/+ the 6eri,0 ,2 ,1r re-erch.
9i/**3( 4e -i/cere*3 th/k t, ,1r 6re/t- /0 2mi*3( 4h, 6r,7i0e the 07ice /0 2i//ci* -166,rt. The
6r,01ct ,2 thi- re-erch re6,rt 4,1*0 /,t 5e 6,--i5*e 4ith,1t them **.
Thi- ck/,4*e0+eme/t i- 43 4here 4e c/ ct1**3 th/k the 6e,6*e 4h, h7e 5ee/ i/-tr1me/t* i/ the
mki/+ ,2 thi- re-erch re6,rt /0 4ith,1t their c,/tri51ti,/( 4,rki/+ ,/ thi- re6,rt 4,1*0 /,t h7e 5ee/
-1cce--21*.
EXECUTIVE SUMM RY
T&'( )*+,) , /0)*' )*(*0)& '( ,(' , &* S0'('0 I*)** , M0' 0(*8 , (,/*)
*9+*)'**( 08 &,: &*; 0)* '**8 ; &* +*),)/0*. O) /0' ,
-
8/18/2019 Term Report II
5/29
()0*'*( +0; &* ='0 ),* , ')*0(* &* /0)* (&0)* 08 )08 '/0* , :&'& '( 0(, ,) )*(*0)&
&;+,&*('(. S, ; ,8' >*(',0')* 0(*8 '*)='*:( :'& &* ,(/*) , ,& &* +),8( :* 0'/
, +' +,' &* /,( ,/+*''=* /0)*' ()0*'*(. I ,) )*(*0)& :* &0=* ,**8 +)'/0); 800
&),& ()=*;( 08 8*=*,+*8 &* >*(',0')* , 0&*) &* 800 :* **8*8 , 0&'*=* ,) ,0'; 08 >0'; 08 ;**'=* +),/,',. $),/ ,) ()=*; )*(*0)& :* &0=* ,8 &0 /0
-
8/18/2019 Term Report II
6/29
M0'* &0( ** (*)=' &* /0)* ('* 12 ' P0'(0 '*)*('; M0' ' (+'* , *' &*
+',**) ' &'( 0*,); 08 &* /0)* *08*) ' /0; ,)'*( '*)0',0; 0*( (*,8 +0* , K,))
:&'& '( &* /0)* *08*) :'& 0 45B /0)* (&0)*. M0' +)*(*; &0( 0 52B /0)* (&0)* :'& &*
)*/0'' (/0 +*)*0* 0* + ; S&0 S&,,+ 08 (,/* ,&*) '/+,)*8 )08( (& 0( I8,/'*
$),/ I8,*('0F 08 ,&*)(.
TRENDSA ,,8* '( , 0 )08'',0 +0) , P0'(0' '('* (&,:*8 )0+'8 ),:& ,=*) &* )*='*: +*)',8 08
*0/* =*); +,+0) *0(* ' '( *0(; , +)*+0)* :'&' /'*(. D* , &* (; '=*( , )0 ,(/*)(
&*; +)**) 0 >' 08 ,=*'* /*0 :&'& :0( +),='8*8 ; ,,8*(. I ,'*8 , *,/* +,+0)
0/, &'8)* 08 &* ;,*) **)0', 0( 0 /'' /*0 :'& /0; 0=,)( (& 0( /0(00 08 &'*.
T&* %)08 M0' '( (),; *(0'(&*8 0( 0 $0/'; %)08 :'& )'(+ )08 *>'; ' P0'(0 /0)*. T&*
)08 &0( 0:0;( ** ,: , &0=* &* ')( /,=*)(@ 08=00* ' &* +,),',( '* ,,8*( *&+(
(,+( (0* *. T&* +0)* )08 N*(* &0( ** &* (), (;/, , 0/'; (&**) 08 :0)/& :&'&
)08 M0' &0( ',=0'=*; 0+'0'?*8.
PROSPECTSA( &* *,,/' ,8'',( '/+),=* ,=*) &* ,)*0( +*)',8 ,,8*( :' ,'* , *9+*)'** ),:&
*8 ; &* ')*0(' 0++*0 0/, )0 ,(/*)( 08 ,(/+', 0/, ))0 ,(/*)(. D* ,
:'8*) 8'()'', 08 /0)*' ' (/0*) ,:( 08 ='0*( =,/* (0*( 0)* *9+**8 , )*,)8 (*08;
),:& 0( ,,8*( '( 0 >' 08 ,=*'* (0 :&'& /,( ,(/*)( 0)* 0:0)* , 08 8*)(08 &0
' 0 * 0* 0( 0 /'' /*0 :&'& **8( *(( ,(/+', '/*.
PURPOSE OF STUDY
T&* +)+,(* , &'( )*(*0)& '( , '8 , &* 0,)( 08 =0)'0*( &0 :' 0* &* /0)* (&0)* , M0'. %; (8;' &* K,)) ' ,/+0)'(, , M0' 08 ,8' '*)='*:( 08 >*(',*)(@ ''
:'& &* ,(/*) , ,& &* +),8( :* 0'/ , +' +,' &* /,( ,/+*''=* ()0*'*(.
STATEMENT OF PROBLEM:T&* )*(*0)& +)*(**8 &*)* 088)*((*8 &* +),*/ , &,: , ')*0(* )*=** 08 /0)* (&0)* , M0'*
N,,8*( ' 0 ,/+*''=* /0)* , P0'(0.
I 2!15 U'*=*) P0'(0 L8 08 N*( P0'(0 L8 :' )*/0' 0( *08' +0;*)( ' ,,8*( :&*)*
U'*=*) P0'(0 L8 '( (* , *08 :'& 47B =0* (&0)* 08 N*( P0'(0 L8 :' ,(*; ,,: :'&
52B =0* (&0)*. T&* :, ,/+0'*( ,*) 0 =0)'*; , 0=,)( 0++*0' , &* ,0 +00* 08 :*)*
0=0'0* 0),(( )*0' ,*(.
NULL HYPOTHSIS: Br/0( T-te( 2*7,1r( 6rice /0 07erti-eme/t 6*3 7it* r,*e t, i/cre-e themrket -hre ,2 M++i.
ALTERNATE HYPOTHSIS: Br/0( T-te( 2*7,1r( 6rice /0 07erti-eme/t 0,e- /,t 6*3 7it* r,*e t,
6
-
8/18/2019 Term Report II
7/29
i/cre-e the mrket -hre /0 5r/0 im+e ,2 M++i.
O) )*(*0)& &;+,&*('( '( 0 ,* 0' *( ,) +),+,)', =( &;+,&*('?*8 =0*
RESE RCH PROCESS:
$')( :* 8*'*8 &* )*(*0)& +),*/. N*9 :* 8*0)*8 ,) )*(*0)& ,*(',0')* , 0&*) &* 800 :* **8*8 , 0&'*=* ,) ,
-
8/18/2019 Term Report II
8/29
• T&*; ,(/* ,,8*( ,) (0( :&* &*; :0 , &0=* 0 >' '*
Samplin! Plan:
O) (0/+' +0 '8*(
0F S0/+' )0/*
F S0/+* '
F S0/+* ('?*
8F S0/+' *&'>*
a) Sampling Frame:
A (0/+' )0/* '( 0 ,*', , 800 ),/ 0 (0/+* 0 *&'>* '( (*8 :&* 0 +,+0', ,) 800
(0/+* '( ,, 0)* , * (8'*8. T&* (0/+' )0/* (*8 '( (0; (***8 ; 0 ()=*; +0*). I '( 0 '(
, 0 &,(* :'& ' 0 +,+0', :&, 0 * (0/+*8 08 /0; '8* '8'='80( &,(*&,8( ,)
'('',(. T&* /*&,8 &,:*=*) 8,*( 0* 0 0,( , &* +,+0', ', (8; *'&*) *0(* ,
0; )0/*( ,) 0 , 0 0++0)* )0/* , (8;.
O) (0/+* )0/* '( K0)0&' ,) &'( +0)'0) )*(*0)&.
b) Sampling Unit:
T&* (0/+' ' '( &* 0(' ' ,0'' &* **/*( , &* +,+0', , * (0/+*8. I /0; * &*
**/* '(* ,) 0 ' ' :&'& &* **/* '( ,0'*8.
S0/+' ' ' ,) )*(*0)& 0)* &* (8*( , '=*)('; 08 &* +*,+* ='('' (&,++' /0( ,0*8 '
G(&0 * I>0 N,)& N0?'/008 08 T0)'> ),08.
c" Sample Si#e:
S0/+* ('?* '( &* /*) , ,(*)=0',( (*8 ,) 00' *('/0*( , 0 '=* +,+0',. S0/+* ('?*
8**)/'0', '( &* 0 , &,,(' &* /*) , ,(*)=0',( ,) )*+'0*( , '8* ' 0 (0'('0
(0/+*. T&* (0/+* ('?* '( 0 '/+,)0 *0)* , 0; */+')'0 (8; ' :&'& &* ,0 '( ,
/0* '*)**( 0, 0 +,+0', ),/ 0 (0/+*. I +)0'* &* (0/+* ('?* (*8 ' 0 (8; '( 8**)/'*8
0(*8 , &* *9+*(* , 800 ,*', 08 &* **8 , &0=* (''* (0'('0 +,:*)
O) (0/+* ('?* ,) &'( )*(*0)& '( 0(*8 , 1!! ,(/*)( , '(0 ,,8*( (' K,)) 08 M0'*
,,8*(.
d) Sampling Method:
M0* '( (*8 ' :&'& I ,=*) &* 8'*)* 0,)( 08 &*')
,(*)=*8 +),+,)',(.
#
-
8/18/2019 Term Report II
9/29
RESEARCH APPROACHO) **)0 0++),0& :0( , 0)* 0 /*) , '8'='80( :'& (+*'' >*(',( &0 :* *'*=*8 :,8
(0'(; ,) )*(*0)& ,*(',0')* &0 ,0'*8
Close ended 08 open-ended >*(',( '8' multiple !oie 08 di!otomous >*(',(.
b) Data Proceedings:
W* &0=* (//0)'?*8 &* )*(+,8*@( *9+*)'**( 08 +)**)**( , ,& &* )08( ' ,)/ , C&0)(
)0+&( 08 P'=, 0*(.
METHODOLOGY:
T&* )*(*0)& :0( 0))'*8 , ' &* ,)/ , 0 ()=*;. T&'( :' '8* +)'/0); )*(*0)& ' 088'', ,
(*,80); )*(*0)& 0( (0*8 *,:. T&* ()=*; )*(*0)& /*&,8 :0( 0 8*()'+'=* )*(*0)& 8*('. E0&
)*(+,8* :0( +),='8*8 :'& "*(',0')*. T&* (0/+* :0( (***8 ; 0 ,-)08,/ (0/+' /*&,8.
T&* ()=*; :' 088)*(( &* ,,:' ',)/0', 0)*0
Information Areas:
T&* ,
-
8/18/2019 Term Report II
10/29
D T N LYSIS:
Statistical Analysis
$),/ &* 0,=* *(' ,(*)=*8 =0* ,) )08 '/0* '( -!.#! :&'& '*( ' &* 0*+*8 )*', )*0*8 ,
&* 0* =0* , -1.645! (, :* 0*+( &* &;+,&*('( &0 )08 '/0* , M0' 8,*( +0; ),* 0(
,/+0)*8 , K,)).
$),/ &* 0,=* *(' ,(*)=*8 =0* ,) +),8 /0)*' ()0*; '( -!.72 :&'& '*( ' &* 0*+*8
)*', )*0*8 , &* 0* =0* , -1.645! (, :* 0*+( &* &;+,&*('( &0 +),8 /0)*'
()0*; , M0' 8,*( +0; ),* ' ')*0(' /0)* (&0)* 0( ,/+0)*8 , K,)).
$),/ &* 0,=* *(' ,(*)=*8 =0* ,) +),/,',0 ()0*; '( -!.66 :&'& '*( ' &* 0*+*8 )*',
)*0*8 , &* 0* =0* , -1.645! (, :* 0*+ &* &;+,&*('( &0 +),/,',0 ()0*; , M0'
8,*( +0; ),* ' ')*0(' /0)* (&0)* 0( ,/+0)*8 , K,)).
Observati!:
• 4#B, &* )*(+,8*( +)**) M0' ,,8*( ,=*) ,&*) )08( , '(0 ,,8*(.
• A,)8' , 67B )*(+,8*( M0' ,,8*( 0)* 0,)80*.• A,)8' , 33B )*(+,8*( M0' ,,8*( 0)* 0,)80*.
• #!B, )*(+,8*( +)**))*8 M0' ,,8*( *0(* , &*') 0(*
• 1B +*)* , &* )*(+,8*( +)&0(* N*(* M0' ,,8*( ,) '( >0';
• 12B)*(+,8*( ; N*(* M0' ,,8*( *0(* , ,=*'** , +)*+0)* &*/
• 12B)*(+,8*( ; N*(* M0' ,,8*( *0(* ' '( 0 &;'*' +),8
• !6B , &* )*(+,8*( +)&0(* *(* M0' ,,8*( :&**=*) **8*8.
• T**='(', 08=*)'(*/*( 0)* 0 /00'; , ,,8*( ' +0*(. T&*; :0 0 0)* ,,8*
0* '('8* &* ,,8*( +0.
1!
"opul#tion Test M#$$i B%#nd
Im#$e
"%odut M#%&etin$
St%#te$'
"%omotion#l St%#te$'
Computed V#lue -!.#! -!.72 -!.66
C%iti#l V#lue #t () si$
le*el one t#il test
-1.645! -1.645! -1.645!
-
8/18/2019 Term Report II
11/29
Q1.Which brand of instant noodlesyou purchase themost?
11
-
8/18/2019 Term Report II
12/29
A. Shan Shoop
B.Knorr
C.a!!i
".#ther
A B C D
$ %% %& '
HO ( )*+,
Ha - )*+,
P. ( )*%&
Hypothesis test for proportion vs hypothesized value
Observed Hypothesized
0.48 0.52 p (as decimal)
48/100 52/100 p (as fraction)
48. 52.
100 100 n
0.05 std. error
!0.80 z
.211" p!value (one!tailed# lo$er)
0.%821 confidence interval &5.' lo$er
0.5""& confidence interval &5.' upper
0.0&"& marin of error
Result: Do not Re/ect HO0laim i1 in 1i!ni2cant
12
-
8/18/2019 Term Report II
13/29
!"#h$ do $oupurchase thisbrand%
A"Taste
B"Price
C"&ealth
D"A'ailabilit$
("Brand mage
F"* +ther, please
speci*$ A B C D ( F
&) , ' + 3 4
HO ( )*&,
Ha - )*&,
P. ( )*&) Hypothesis test for proportion vs hypothesized value
Observed Hypothesized
0.8 0.82 p (as decimal)
81/101 8%/101 p (as fraction)
80.8 82.82
101 101 n
0.0%82 std. error
!0.52 z
.%004 p!value (one!tailed# lo$er)
0."22 confidence interval &5.' lo$er
0.8"8 confidence interval &5.' upper
0.0"8 marin of error
Result: Do not Re/ect HO0laim i1 in 1i!ni2cant
13
-
8/18/2019 Term Report II
14/29
-" #hat Factorsdri'e $ou mostto.ards $ourchoice%
A"Con'enience
B"&$giene
C"Taste
D"ualit$
("/o idea
A B C D (
', ', +' '3 5
HO ( )*++
Ha - )*++
P. ( )*+'
Hypothesis test for proportion vs hypothesized value
Observed Hypothesized
0.51 0.55 p (as decimal)
51/100 55/100 p (as fraction)
51. 55.
100 100 n
0.04&" std. error
!0.80 z
.210" p!value (one!tailed# lo$er)
0.412 confidence interval &5.' lo$er
0.08 confidence interval &5.' upper
14
-
8/18/2019 Term Report II
15/29
0.0&8 marin of error
Result: Do not Re/ect HO0laim i1 in1i!ni2cant
0" &a'e ue'er triedMaggi instantnoodles%
1es
/o
A B
&+ '+
HO ( )*&+
Ha - )*%+
P. ( )*&+
Hypothesis test for proportion vs hypothesized value
Observed Hypothesized
0.85 0.8 p (as decimal)
85/100 8/100 p (as fraction)
85. 8.
100 100 n
0.0%4"
std.
error
15
-
8/18/2019 Term Report II
16/29
!0.2& z
.%8 p!value (one!tailed# lo$er)
0."8confidence interval &5.'lo$er
0.&2confidence interval &5.'upper
0.0" marin of error
Result: Do not Re/ect HO0laim i1 in1i!ni2cant
2"Do $ou3no. Maggi4sslogan%A"Mita dobhoo3
B"Taste bhihealth bhi
C"s3a magichi aur
A B C
'4 54 ,%
HO ( )*53
Ha - )*53
P. ( )*54
16
-
8/18/2019 Term Report II
17/29
Hypothesis test for proportion vs hypothesized value
Observed Hypothesized
0.% 0.& p (as decimal)
%/100 &/100 p (as fraction)
%. &.
100 100 n
0.042 std. error
!1.%0 z
.0&"% p!value (one!tailed# lo$er)
0.5%54 confidence interval &5.' lo$er
0."24 confidence interval &5.' upper
0.0&4 marin of error
Result: Do not Re/ect HO0laim i1 in1i!ni2cant
5"Do $outhin3 attracti'ead'ertisementma$ helpMaggi toincrease theirsales%
A"1es
B"/o
17
-
8/18/2019 Term Report II
18/29
C"Ma$ be
A B C
$+ 3 '5
HO ( )*$&
Ha - )*$&
P. ( )*$+
Hypothesis test for proportion vs hypothesized value
Observed Hypothesized
0."5 0."8 p (as decimal)
"5/100 "8/100 p (as fraction)
"5. "8.
100 100 n
0.0414 std.error
!0."2 z
.2%45 p!value (one!tailed# lo$er)
0.51confidence interval &5.'lo$er
0.8%4&confidence interval &5.'upper
0.084& marin of error
Result: Do not Re/ect HO0laim i1 in1i!ni2cant
1#
-
8/18/2019 Term Report II
19/29
"7.D, ;, '* , );*: 0=,)(J
A" 1es
B"/o
A B
$& ,,
HO ( )*&'
Ha - )*&'
P. ( )*$&
Hypothesis test for proportion vs hypothesized value
Observed Hypothesized
0."8 0.81 p (as decimal)
"8/100 81/100 p (as fraction)
"8. 81.
100 100 n
0.0%&2 std.error
!0." z
.2222 p!value (one!tailed# lo$er)
0.&88confidence interval &5.'lo$er
0.812confidence interval &5.'upper
0.0812 marin of error
Result: Do not Re/ect HO0laim i1 in1i!ni2cant
1
-
8/18/2019 Term Report II
20/29
+,Do 'ou &no. t!e p%ie o/ # M#$$i noodle p#& 0
A" 1es
B"/o
A B$+ ,+
HO ( )*&)
Ha - )*&)
P. ( )*$+
Hypothesis test for proportion vs hypothesized value
Observed Hypothesized
0."5 0.8 p (as decimal)
"5/100 80/100 p (as fraction)
"5. 80.
100 100 n
0.04 std.error
!1.25 z
.105 p!value (one!tailed# lo$er)
2!
-
8/18/2019 Term Report II
21/29
0.51confidence interval &5.'lo$er
0.8%4&confidence interval &5.'upper
0.084& marin of error
Result: Do not Re/ect HO0laim i1 in1i!ni2cant
+1Do 'ou t!in& p%ies o/ M#$$i noodle #%e #//o%d#2le0
A"1es
B"/o
A B5$ 44
HO ( )*$4
Ha - )*$4
P. ( )*5$
Hypothesis test for proportion vs hypothesized value
Observed Hypothesized
0." 0."% p (as decimal)
21
-
8/18/2019 Term Report II
22/29
"/100 "%/100 p (as fraction)
". "%.
100 100 n
0.0444 std.error
!1.%5 z
.088% p!value (one!tailed# lo$er)
0.5""8confidence interval &5.'lo$er
0."22confidence interval &5.'upper
0.0&22 marin of error
Result: Do not Re/ect HO0laim i1 in1i!ni2cant
67"#ho decides .hich brand o* noodles to bu$ in$our household%
A"Children
B"&ouse.i*e
C"Parents
A B C
5& 5 ,5
HO ( )*$'
Ha - )*$'
22
-
8/18/2019 Term Report II
23/29
P. ( )*5&
Hypothesis test for proportion vs hypothesized value
Observed Hypothesized
0.8 0."1 p (as decimal)
8/100 "1/100 p (as fraction)8. "1.
100 100 n
0.0454 std. error
!0. z
.254% p!value (one!tailed# lo$er)
0.588 confidence interval &5.' lo$er
0.""14 confidence interval &5.' upper
0.0&14 marin of error
Result: Do not Re/ect HO0laim i1 in1i!ni2cant
CONCLUSION:
An#l'sis T!eme Input /o% St%#te$' Ation "l#n
P)'* 08 T0(* 0)* &* /,(
'/+,)0 0,)( 0( +*,+*@(
8'(+,(0* ',/* '( (,:;
8*)*0('
D,@ ,/+),/'(* , *'&*) ,
&*/
L0& di//e%ent si3es o/ p#&ets '
0 =0)'0( ' /0'; (-)0
0)*0( ,) &,(* :&, 0, 0,)8
&'& +)'*( , &'*.
C,(/*)( &'&; +)**) >0';
08 *0(; 0=0'0'';
E()* >0'; (080)8( 0)*
/* 08 ')*0(* 0=0'0'';
I)*0(* '*'=*( , **+ &* (0*(
+*,+* /,'=0*8. H'&*) )08*
/0)' , ')*0(* ='(''';
T0(* '( &* ('*-/,( '/+,)0 C,'* +),/,' 8'*)** L0& %TL 0'=''*(. T0)*
23
-
8/18/2019 Term Report II
24/29
8*'8' 0,) ' )08
+)**)**(
' 0(* (&,,( 08 ,**( 08 0**)'0(
, 8*=*,+ &* 0(* , ,(/*)(
A88'', , *: 0=,)( E()* &* 088'', , *:
0=,)( , )*0' ,(/*)(
'*)*( ' &* +),8
K**+ )0 , 0(* +)**)**( ,
,(/*)(. C,/* + :'& 8'*)*
('?*( , +0( ' =0)'0( '*
C&0+00 (+'; T&0' 0=,)(
M*9'0 0=,)( *.
H*0& 08 &;'** N*=*) ,/+),/'(* , &*0&
(080)8(
C,'* '=*(' ' *&,,; 08
/0'0' &* >0';
C,=*'** '( &* *; O*) *0('*) 08 /,)*
,=*'* (,',(
C,=*'* p#&ets4 /#mil' si3e
p#&s
C,*+( 0)* *0('; )*+'0' '
&* '8();
C,'* +),/,' 8'*)**
' T0(* 08 "0';
%TL 0'=''*( (& 0( +),/,',0
0/+0'( 0 '('',@( #/ete%i#s
08 0**( 0 * (*8 ,) &*(*
RECOMMEND TIONS
$),/ ,) 800 00;('( 08 '*)+)*0',( ' '( ,8*8 &0 &* ))* /0)*' 08 +),/,',0
()0*'*( , M0' '( , **'=* 08 8,*( , +0; 0; ),* ' &* )08 '/0* 08 ' &* /0)* (&0)* 0(
,/+0)* , K,)).A*) &* ,8*8 (8; ,,:' )*,//*80',( ,8 * ('*8 ,) M0' %)08.
• P),8 '* *9*(', :'& =0)'0( ,) =0)'*8 /0)*(.
• T, 0' /09'// *=*)0* ' *)/( , +),' &* ,/+0; (&,8 +0; */+&0('( , **0*)(.
A8=*)'(' '( &* *; , (*((. T0)*' &*(* (*/*( :' , ,; *&0* &* ,/+0;(
+),' /0)'( 0(, ' :' *=*)0* &* )08 '/0* , M0'.
• I,=0', ' P),8 +00' 08 +)'' , M0' N,,8*( &),& '=*(/* ' /0)*
)*(*0)&.
• L0&' &*0& 0:0)**(( 0/+0'( +'(& &*0& ',)/0', (+,(,) &*0& 0/+( *. ,
*80* &* (,/*)( 0, **'( , &*0&; 08 &;'*' ,,8(.
• T, 0' /,)* /0)* (&0)* 08 )08 '/0* M0' 0(, (&,8 */+&0('?* , **'=* /0)*'
08 +),/,', ()0*'*( , +),8( ,&*) &0 '(0 ,,8*( '* M0' *( *&+( (,+(
*.
• M0' 0(, (&,8 ,( ;,(*)( ,) '( +),/,',( 08 08=*)'(' 0'=''*( M0' (&,8
0& '8@( +),)0/ '* K,)) 0 08=*)*. I( (0*( +),/,', 0'=''*( :,8 0(, *
')*0(*8 ; +),='8' /,)* '*'=*( 08 ' '*/( , &'8)*.• M,(; (,/*)( +)**) &'* 0=,) ' '(0 ,,8*( (, M0' /( '),8* *: 08 *9''
0=,)( )0* ' &'* 0=,).
• M( &0* '( +00'. M0' (&,8 ,( , '( +00' 08 +),='8* /,)* 0)0'=*
+00' , '( (,/*)( :&, :,8 * /,)* 0++*0' , &'8)* 08 /,&*)(.
• M0' (&,8 ')*0(* &* >0'; , '( +0*( 08 (&,8 0(, +),='8* +0*( , 8'*)* ('?*( ,
0)* 0/''*(.
• M0' (&,8 ,( , frontal strategies ; '/+),=' &*') +),8 >0'; 08 >0'; ;
**'=* +),/,', 08=*)'(*/* 08 0,)80* +)'' ()0*'*(.
• M0' 0(, (&,8 ,,: bypass strategies ; '/+),=' &*') *&,,'*( 0( ,/+0)*8 , K,)) (,
, 0&'*=* cost leadership strategies 08 (0=* ,( , /00)' 0( 0) 0( +,(('*. M0' (&,8
24
-
8/18/2019 Term Report II
25/29
0(, 8'=*)('; &*') +),8 )0* ', )*0*8 +),8( '* '),8' C!inese5 Me6i#n ,)
It#li#n (+'*( )0*. C,8'/*(F.
• M0' (&,8 *0* (,/*)( /,)* &),& *=,=' /*8'/( '* (,'0 *:,)' ('*( ),08
(&,:( ,) /,=' &,0)8'( :'& &* 08 , &* +),8 *. T&'( :,8 *0* &* M0' %)08
M00*)( , '(* , &* )*='*:( 08 ='*:( ),/ &*') (,/*)( 08 '/+),='(* &*') /0)*'
()0*;.
• T&*)* /( * *9*('=* /*8'0 08=*)'(' ' ,)8*) , ')*0(* &* ,(/*)@( 0/''0)'; :'& *: +),8 0&*(.
• M0' (&,8 0(, '=,=* +),8 8*/,( 08 (0/+'( ,) *: +),8( 08 0=,)( 0 (; +0*(
'* /0( 08 /0)* +0*( ,) )*('8*'0 ,/+*9*(.
• I 0 ')*0(* +),8 +**)0', ; ')*0(' '( +),8( 0=0'0* , ,; ' (+*)/0)*(
&;+*)/0)*( 08
-
8/18/2019 Term Report II
26/29
• MD,0 G.H.G. L*=*(>* T. 2!!!F. C(,/*) (0'(0', :'& (*)='*( P' +*)*'=*8
=0* ', &* *>0',. Q,)0 , S*)='*( M0)*'. 14 5F 3241!
• S:0' Q. S:***; Q.C. 2!!!F. P*)*'=*8 =0* 08 '( '/+0 , &,'* *&0=',) ' 0 )*0'
(*'. J,1r/* ,2 Reti*i/+ /0 ;,/-1mer Ser7ice-.7 2F 77##.
•S'* G .8 @T&* '* +)''+*( , )08'@ P,*ri- I/c. Br/0i/+ -,*1ti,/.
• T,/'* P 1 MANAGING %RAND E"UITY@ T1rk1 Sch,,* ,2 Ec,/,mic- /0 B1-i/e--
A0mi/i-trti,/ PP 66 -1!!
• C)0:,)8 C 172 STRATEGIES $OR NEW DEVELOPMENT@ +1i0e*i/e- 2,r critic* c,m6/3
6r,5*em.
• %*& M A. %*& G 2!!3 07erti-i/+ /0 6r,m,ti,/( / i/te+rte0 mrketi/+ c,mm1/icti,/
6er-6ecti7e(08 T&* MG)0: &' ,/+0'*(.
• H00 U 2!13 COMPETITIVE ADVANTAGE ACHIEVEMENT THROUGH INNOVATION
AND KNOWLEDGE@.
• $*))'*) W. SMITH K. GRIM C. 1F@THE ROLE O$ COMPETITIVE ACTION IN
MARKET SHARE EROSION AND INDUSTRY DETHRONEMENT A STUDY O$ INDUSTRYLEADERS AND CHALLENGER@ Ac0em3 ,2 m/+eme/t . $*))'*) W. SMITH K. GRIM C. 1F The R,*e ,2 ;,m6etiti7e Acti,/ i/ Mrket Shre
Er,-i,/ /0 I8(); D*&),*/* A St103 ,2 I/01-tr3 Le0er- /0 ;h**e/+er Ac0em3 ,2
m/+eme/t
-
8/18/2019 Term Report II
27/29
&. M,'0 M. (0)0 I. 2!!7F. Percei7e0 V*1e( ;1-t,mer Attit10e /0 L,3*t3 i/ Reti*i/+ Journal
of Retail and Leisure Property , 7.@. MD,0 G.H.G. L*=*(>* T. 2!!!F.C(,/*) (0'(0', :'& (*)='*( P' +*)*'=*8
=0* ', &* *>0',. Q,)0 , S*)='*( M0)*'. 14 5F.
. P0;* A. $),: P. 2!!5F.A ()0*' )0/*:,) ,) (,/*) )*0',(&'+ /00*/* . J,1r/*
,2 Mrketi/+ . 6 4F.
!%. R0=08 A. G)),,( C. 16F.V*1e ;,/ce6t /0 Re*ti,/-hi6 Mrketi/+. E1r,6e/ J,1r/* ,2 Mrketi/+ . 3! 1F.
!!. S:0' Q. S:***; Q.C. 2!!!F. Percei7e0 7*1e /0 it- im6ct ,/ ch,ice 5eh7i,r i/
reti*-etti/+. J,1r/* ,2 Reti*i/+ /0 ;,/-1mer Ser7ice-.7 2F.
!). S'* G .8 &* '* +)''+*( , )08' P,*ri- I/c. 5r/0i/+ -,*1ti,/.
!>. S&*)/00 W 2!!4 C,/+*' &),& I,=0', ' N*:,) M0)*( S)0*'*( ,) C&0**)(
A08*/; , /00*/* )*='*: 2 3F.
!=. T,/'* P 1 M00' %)08 E>'; T1rk1 Sch,,* ,2 Ec,/,mic- /0 B1-i/e--
A0mi/i-trti,/.
!". Y0 . P**)(, R.T. 2!!4F.;,/-1mer Percei7e0 V*1e( Sti-2cti,/ A/0 L,3*t3. The r,*e ,2
-4itchi/+ c,-t-. P-3ch,*,+3 /0 Mrketi/+ . 21 1!F.
!'. *'&0/ V.A. 1##F. C,(/*) +*)*+',( , +)'* >0'; 08 =0* A /*0(-*8 /,8* 08
(;&*('( , *='8**. J,1r/* ,2 Mrketi/+ . 52.
PPENDICES
!!e%&re ' (&esti!!aire
Th/k 3,1 2,r tki/+ the time t, c,m6*ete thi- -1r7e3
Thi- -1r7e3 -h,1*0 ,/*3 tke 5,1t @ mi/1te- ,2 3,1r time. Y,1r /-4er- 4i** 5e c,m6*ete*3 c,/2i0e/ti*
P*e-e tick C +i/-t the m,-t 66r,6rite /-4er.
27
Which brand of instant noodles you purchase the most?
a. Shan Shoop
b. Knorr
c. Maggi
d. Other
-
8/18/2019 Term Report II
28/29
5" Do $ou thin3 attracti'e ad'ertisement ma$ help Maggi to increase
their sales% 81es9/o9Ma$ be)
$" Do $ou li3e to tr$ ne. a'ours% 81es9/o)
2#
#h$ do $ou purchase this brand%
a* Ta1te
b* Healt6
c* Price
d* A7ailability
e* Di7er1e Ran!e
f* 8rand Ima!e
!* If Ot6er9 plea1e 1pecify
#hat Factors dri'e $ou most to.ards $our choice%a* 0on7enience
b* Hy!iene
c* Ta1te
d* ;ality
e* No idea
%" &a'e u e'er tried Maggi instant noodles%
Ye1
No
Do $ou 3no. Maggi4s slogan%
a*
-
8/18/2019 Term Report II
29/29
Do $ou thin3 prices o* Maggi noodles are a;ordable% #h$%#h$ not%
#ho decides .hich brand o* noodles to bu$ in $our household%
a* 06ildren
b* Parent1
c* Ho1e>ife