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Term report Presentation

Supply Chain ofUnilever Pakistan

Distribution Management

Mr. Imran Ali.

Group MembersSeema Mumtaz

Khadija Tariq

Mohammad Ammar

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Introduction to Unilever

Unilever is a European based company Started its operations in 1948. Foods, detergents and other personal and consumer products. The company is quoted on the Karachi, Lahore and Islamabad Stock

Exchanges. Around 2000 employees in Pakistan.

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Brand Wagon

Food Brands

Home Care

Personal Care

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Supply chain:

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Efficient and challenging supply chain systems

Over one hundred Stock Keeping Units (SKUs).

Supply Management:

Suppliers:

Business Partner Code:

Sourcing of raw material:

Supplier audit program:

Manufacturing:

DISTRIBUTOR:

Retailers:

Customer:

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Territory Manager

Supply Chain of Unilever

Objectives of Unilever supply chain strategy:

Cost reduction:Feasible ware house location

Outsourced their transportation.

Service improvementUnilever provide different services to them.

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Method for making strategies:

Unilever is using

Differentiated distribution:

Different customer service requirement different product characteristics and different sales levels.

For example Blue Band Margin (BBM), this product requires totally different level of customer service.

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Proper channel strategy:

Unilever using supply to stock strategy for mature and predictable products and supply to order strategy for unpredictable

They have economical production Finished goods inventory Economical buy quantities Large shipment sizes Batch order processing

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Special order in Unilever

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Process View

Customer Order

cycle Customer Order Replenishment cycle Pull ProcessCustomer orderCycle Replenishment Cycle

   Procurement Manufacturement Replenishment

Manufacturing Cycle Cycle

Push Process     Procurement

 

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Locations selection of the Warehouse:

Location Selection: Inventory Level: Transporting Mode: Out Sourcing: Relationship with the distributor Relationship with Distributor: Relationship with supplier:

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Forecasting Method

Unilever is implementing the time series method of the demand forecasting.

Time series forecasting method use the historical demand to make a forecast.

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Aggregate planning strategies:

Unilever is implementing is the level strategy, as a stable machine capacity and workforce are maintained with constant output rate. Production is almost synchronizing with demand

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Zone of Strategic Fit:

Responsive

Supply chain

 

 

 

Responsiveness

Spectrum

 

 

 Efficient

Supply chain Certain demand Implied Uncertain demand

uncertainty

Spectrum

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Scope of Strategic fit

Suppliers Manufacturers Distributor Retailer Customer   Intercompany interfunctionCompetitive Strategy Product DevelopmentStrategy  Supply chain Strategy  Marketing Strategy  

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Intercompany

interfunction

Distribution Design Network

Distribution storage with carrier delivery

Retail storage with customer pick up

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Distribution Design Network:

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Karachi Rahimyar khan

abc XYZ

Lahorekhan e wal

Masood & Company

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Customer

Questions

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Thanks Sir And all class

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