How to

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How to .. .

I’ve been tryin to find out what the meaning of love was since i discovered it. I had love for asking

things to my mum. I was 4 years old, i think, and i was in love. Later on, i still had the chance to meet it, while reading books and learning new stuff. When i grew up i found out that love is a personal meaning...,

INTRODUCTION

““

LOVE

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LOVE

LOGO

The main thing, creating identities, is to find the basic characteristics to focus the attention on.

In our case it’s been interesting to combine the pragmatic aspect of professionalism and the complex goal to appear “fresh”. Furthermore there might has been something criptic in this identity’s features.

FreshnessProfess

hiddenNeatness

features

onalismi

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LOGO

Generally I’ve been looking for “light” typographies. At the end I was pretty interested in using

Quicksand - but it’s roundness made it too wide and stressfully relaxed for this kind of dentity.

fonts

Filosofia OT Museo Sans

Gill Sans Mt

Gotham Quicksand

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Daxline Pro

[ 5 ]

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LOGO

The grid made any proportional correction and edit possible. This logo offers a nice readability in

negative color and keeps it’s own recognizability even when it’s hardly underscaled .

grid corrections, readability

14,7x3 cm

10x4,9 cm

2x0,4 cm

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For this identity there’s have been no reasons to find chromatic palettes. The serious side of the identity

prefered to choose a good dark grey - almost black, balancing it in relationship with some solide white.

if you’re not sure on how to use colors, just don’t use them,

please

WhiteCool Black recipe:C: 70% M: 68% Y: 64% K: 74%

LETTEthey think it’s a rainbow, but it’s just rain, boy

PA

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DIGITAL PAPERS

newslettering

Tomorrow evening, in the middle of nowhere, we’ll be announcing our brand new fresh full orinal sapience. Our team will gladly release an enormous amount of complicate thoughts, a full pack of culture and tons of nothing. Hopefully we’ll have a huge amount of fun and simpathy - depending on the weather - and we’ll involve you in a full brand new nothing experience

..with love

Church Rd, 89712GA/bNowhere

WEIRD EVENTsubtitleing is for losers

what?

contacts

where?

Digital slide

NewsletterClassic and digital papers have been - and could be

re-created reminding the initial identity features and transposing them into a single or multi-layered support. First of all, having cuts is a great opportunity and needs to be used - and abused.

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PAPERS

Classic and digital papers have been - and could be re-created reminding the initial identity features

and transposing them into a single or multi-layered support. First of all, having cuts is a great opportunity and needs to be used - and abused.

ReportBrochureBusiness card

[ almost ended ]

Here there are the main typographies used for the projects. Each one has been size-tracking-leading

adjusted according to the basic proportions depending on any different case.

PAPER REFERENCESBusiness card

font hierarchy

TITLESToday SHOP-Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

PARAGRAPHMinion Pro - Display

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

FOOT NOTESTodaySHOP-LT-Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

SUBTITLESTodaySHOP-LT-Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

10

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ADVERTISING

It has been a pleasure to build this (personal) identity, stimulating creativity through a schematic route.

My part is almost finished, now it’s your time to lateral-thinking create something passing trough this rectangular, schematic box. Enjoy the journey.

please imagine something creative over here