Teollinen internet: mistä liiketoimintahyötyä? - Heikki Ailisto
-
Upload
vtt-technical-research-centre-of-finland -
Category
Internet
-
view
258 -
download
5
description
Transcript of Teollinen internet: mistä liiketoimintahyötyä? - Heikki Ailisto
Teollinen internet ja IoT –mistä liiketoimintahyötyä?
24.9.2014Digitalisointi - Avain kasvuun –seminaari
Heikki Ailisto, tutkimusprofessoriVTT Technical Research Centre of Finland
2
Mitä Teollinen Internet jaInternet of Thingstarkoittavat- ja miksi murros tulisi nyt
3318/09/2014
Industrial internet is a part of “throughdigitalization” – everything goes digital
Industrial internet meanssystematically applying sensor,communication and dataanalysis technologies forimproving productivity andcreating new business.
All objects haveunique digital
identity.
All objects haveunique digital
identity.
Smart things haveconnectivity.
Smart things haveconnectivity.
Internet of Thingsis a digital
representation ofthe real world.
Internet of Thingsis a digital
representation ofthe real world.
418/09/2014 4
202020101990 -
Interoperability, connectivity, accesscontrol, service discovery, privacy
(IoT platform)
Fixed/wirelessconnectivity
(Internet)
App App App App
intelligent machines smart sensorsUnique ID for every object
Indu
stry
C
Indu
stry
A
Indu
stry
B
Fixed/wirelessconnectivity
(heterogenous)
Silo
1H
VAC
Silo
2Li
ghtin
g
Silo
3A
cces
sco
ntro
l
Silo
X
Silos within one domainand company (systems donot share data), case FM.
Business domains in silos.Waste of resources becauseof duplicating systems, ICT.
Faci
lity
mng
mt
IoT solution:First level benefitsInteroperability andstandardization,lower cost ofimplementation.
Industrial internet broader benefits: Sharing informationbetween systems, within companies, and even betweendomains; Metcalfe’s law V ~ N2,advanced data analytics and DSS bring not only savings butnew business.
Local smartnessSmart machines withsensing and connectivity
Trend from M2M silos to IoT, or Industrial Internet(but this is not the whole picture…)
Enabling newbusiness models,e.g. from sale to pay-by-use
Act:OptimizeControlManage
5
Matkalla kohti teollistainternetiä:millainen muutos onodotettavissa?
6
Cisco: Internet of everything…the age of IoE, creating an unprecedentedopportunity to connect the unconnected: people,process, data, and things.• The Internet of Everything (IoE) creates $14.4 trillion in Value at
Stake — the combination of increased revenues and lower coststhat is created or will migrate among companies and industriesfrom 2013 to 2022.
• The five main factors that fuel IoE Value at Stake are: 1) assetutilization (reduced costs) of $2.5 trillion; 2) employee productivity(greater labor efficiencies) of $2.5 trillion; 3) supply chain andlogistics (eliminating waste) of $2.7 trillion; 4) customerexperience (addition of more customers) of $3.7 trillion; and 5)innovation (reducing time to market) of $3.0 trillion.
www.cisco.com/web/about/ac79/docs/innov/IoE_Economy.pdf
GE: Industrial InternetThe world is on the threshold of a newera…the convergence of the globalindustrial system with the power ofadvanced computing, analytics, low-costsensing and new levels of connectivitypermitted by the Internet...• Increased productivity …, if the Industrial
Internet could boost annual productivity growthby 1-1.5 percentage points over the next twentyyears ... add a $10- 15 trillion to global GDP –the size of today’s US GDP.
http://www.ge.com/docs/chapters/Industrial_Internet.pdf
What does it mean: Views of industry leaders
718/09/2014 7
Affordable technology is here
Why is it happening now?
Computing power growsSmart machinesIntelligent analytics, decision support systemsBig data“Store everything” paradigm (dirty cheap GB)
Connectivity like newer beforeInternet IPv6, no limit to nodesIoT paradigm – connected objectsLow power communicationIdentify and track everything (QR, RFID, GPS)
Sensing everything in real timeExtremely low cost and smallConnectedAdvanced sensingBio-mimicing
People are ready for it
CompetencesAverage person has goodcompetences with digital servicesand products.
AcceptancePeople in all age groups use web,smart phones, car computers athome and on free time.Digital natives, Y-generation, notonly accept, they expect!
818/09/2014 8
Challenges
Identifying and exploiting business benefit.
Finding win-win solutions in value networks vs.fighting who owns the data, who can use it.
Building and deploying applications fullyleveraging data from multiple sources
Cyber security and privacy threats
Closed / fragmented / lock-in solutions(vs. open internet-type solutions)
Installing and managing 50 B smart devices
Powering 1 T sensors
9
Teollinen internet jaliiketoimintahyöty
1018/09/2014 10
IoT field and players
Communicationhardware
Cisco, Ericsson,Nokia, Huawei..
Communication& connectivity service
Vodafone, KDDI,TS, Elisa
IoT serviceplatform
Oracle, IBM, SAP, Axeda,Tieto, CGI, Wapice, Oliotalo..
“The ActualBusiness” Asset /
Brandowner
Systemintegrators
Sensorsactuators, RFID Actuator X Sensor X VTT Node RFID X
Sec
urity
&pr
ivac
y
Vert
ical
play
ers
Sch
neid
erG
E
Assetmanagement
servicecompanies
OEMsystem +service
providers
Sie
men
s
Intelligent assets (with sensors, actuators, ID, connectivity)
Many companies here want to become “vertical players”
Industrialautomation
Honeywell,Siemens,Rockwell
MetsoAutomation, ..
Wild cards: Googleand Microsoft, Apple
Telcos, and otherstoo, want to expandtheir role
11
Here’s what Google gets for its money:A Product Master Who Beat Apple to theNext Big ThingBefore co-founding Nest, CEO Tony Fadellwas best known for designing the iPod, ...
When Google announced yesterday its $3.2billion cash purchase of Nest, the jokes flew. “Ifyour house is burning down you’ll now getgmail ads for fire extinguishers,” Valleywag’sSam Bidd
What Google Really Gets Out ofBuying Nest for $3.2 BillionBY MARCUS WOHLSEN, Wired Magazine01.14.2014
Nest Learning ThermostatThe bottom line: Thesecond generation of theenergy-saving NestLearning Thermostat putsthis device even furtherahead of the (nearlynonexistent) competition.Is this a threat or opportunity to established
companies?
121218/09/2014
Potential business models
• Optimize utilization,save costsManage
• Pay-per-useMonetize
• Remote operationOperate
• Provide digitalservices and contentExtend
According to Gartner, there are four major business models.
1318/09/2014 13
Model Remotesupport
Optimizecurrentprocess
Transformation toservice
Pay per use “Revenueshare”
Case Remotemaintenancesupport in fleetmanagement(Finnishcompany X)
Tana Smart site:shredderproductivity, cost
Tires as serviceto truckcompanies(Michelin)
Advancedleasing, e.g.vehicles,machinery
Split the savingsin energy(Facilityautomationcompany)
Players Equipmentsupplier/serviceprovider(–Customer)
End userSupplier
Service supplier– Customer
Supplier – User(customer)
Supplier(maintenance,analytics…)Customer
Technologies Voice & videoconnectivity,augmentedreality, 24/7 callcenter withexperts
Data collectionMeasurementcommunicationdata-analysis,optimization,visualizationcontrol
Measurementcommunicationdata-analysis
Reliable trustedmeasurement,communication
Reliable trustedmeasurement,analytics
How to benefit from Industrial Internet
1618/09/2014 16
RDI activity
EU Horizon 2020: Cyber Physical Systems,Internet of Things
ECSEL PPP: embedded systems, IoT,smart systems, critical systems
Digile SHOK: IoT, D2I
FIMECC: S-STEP, S4Fleet
VTT Productivity with IoT
Tekes program on industrial internet
Finnish Industrial Internet Forum
1718/09/2014 17
Module 4.1Ismo Vessonen, Pirkka TukevaGlobal asset management• CBM• Remote operation,monitoring
• Digital spare parts
Module 4.2.Miimu AiraksinenIntelligent infrastructures• Smart lighting (Janne Aikio,Marko Jurvansuu)
• Responsive buildings
Module 4.3Anu SeistoDigital society• Interoperable services• Digital infrastructure
Module 3. Information management and analysis, cyber security, Heli Helaakoski
Module 2. Connectivity, Pertti Raatikainen
Module 1. Networked sensors, Jukka Hast From real world phenomena to digital data
Program Lead, Heikki AilistoBusiness development, Petteri Alahuhta
Industrial internet is a VTT priority:ProIoT program – 2013-16
1818/09/2014 18
Opportunity Mapping is the Starting Point
OpportunityMapping Project plan
Business Model Innovation- Development Programme
Product or service Innovation- Development Project
Specific technology need- Development Project
Opportunity Mappingservice and tools
Funding opportunitiese.g. Tekes,
Technology and BusinessDevelopment resorces,services, partners, tools
Funding opportunitiese.g. Tekes, EU, Ecsel
2018/09/2014 20
Conclusion
Industrial internet is coming. It will disrupt most businesses andpublic services during next 3 to 15 years. *)Technologies are there, and they are affordable.Risks and threats
Remaining too long in comfort, until someone takes your businessMajor information security breaches (company level)
OpportunitiesImproved competitiveness through offering productivity to customersOpen new business or take somebody else’s old one
What to doStart preparing IoT/II strategy – think networks, can’t do it alone.Analyze your services, products and processes. How does industrialinternet impact them? Is the game going to change? Should we change it?Start early with experiments, learn from experience, also from setbacks.
*) Vastaukseni otsikon kysymykseen hype vai todellinen mahdollisuus: hypeäkinon mukana, mutta kyllä tulossa on murros ja mahdollisuus.
21
TECHNOLOGY FOR BUSINESS
Contact: Heikki Ailistoheikki.ailisto AT vtt.fi
+358 40 555 0726
22
VTT:n esimerkkejä teolliseninternetin teknologioista jahyödyistä
2318/09/2014 23
Pilot installations in outdoor recreational area in HelsinkiMalminkartano.Commercial luminaires as starting point to improvetechnical performance as well as user acceptance.Integrated sensors and wireless communication to deliverdifferent lighting modes.
Case: Smart Streetlight “AthLEDics”
25