Ten Things Every Marine Executive Needs to Know About Facebook and Social Media
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Transcript of Ten Things Every Marine Executive Needs to Know About Facebook and Social Media
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Ten Things Every Marine Executive Needs to Know about Facebook and Social Networking
Jay Berkowitz www.TenGoldenRules.com
Flickr Photo Credit Stephenwg
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* Facebook for business * How to build relationships with LinkedIn* How to monitor what is being said online* How do we use YouTube videos* My favorite social media secret weapon* How to ‘do it all’* (Slides)
Ten Things Every Financial Marine Needs to Know about Facebook and Social Networking
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Recent MediaWall Street Journal
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Recent MediaFOX TV
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Blog
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Social Networking is ‘Networking’
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Flickr Photo Credit: Old Shoe Woman
“Strategy for networking events”
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Flickr Photo Credit: Mikecogh
“Goal 2-3 Follow-up Contacts”
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Flickr Photo Crtedit: litherland“Listen (first)”
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Flickr Photo Crtedit: acrib
“Collecting Passions”
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Andrea Nierenberg’s 28 Things to Learn about People
1. Name 2. Company 3. Phones-company, home and
cell 4. Address 5. Birthday 6. Hobbies/Interests 7. Favorite foods/restaurants 8. Vacation interests 9. Spouse name 10. Kids 11. Pets 12. Preferred method of
communication 13. College or grad school 14. Special holidays 15. Job promotions/moves 16. Who you refer to them
17. Who they refer you to 18. How you met 19. Likes 20. Dislikes 21. Prior Job 22. Anniversary of doing business
together 23. Professional Organizations 24. Assistant’s name 25. Know what ‘motivates’ them 26. Ask for their advice and
information given 27. How you have handled any
problems that have arisen with their account
28. What they said when you ask them: “Why do you work with me?”
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Flickr Photo Crtedit: adesigna
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Flickr Photo Credit: Old Shoe Woman
“Strategy for networking”
1. Listen and Help2. Database3. Follow Up
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Photo Credit Flickr Kate Raynes-Goldie
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Over 500 million active (users who have returned to the site in the last 30 days)
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Facebook ‘Profile’
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Facebook ‘Fan Page’
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Facebook ‘Fan Page’
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Memes
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#2 Facebook !!!
• Build out your personal profile, Some people rarely leave Facebook.
• Facebook Fan pages are different from personal profiles
• Build your ‘friends’ and ‘likes’ with interaction
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#3 Facebook Advertising is beating Google
Advertising!
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Same Timeframe, Same Landing Page For Both Campaigns
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Same Landing Page For 2 Campaigns. Google CPA $24.42
Facebook CPA $6.02
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#3 Facebook Advertising is beating Google Advertising!
• Facebook advertising targets demographics and ‘like-ographics’
• Use Google Analytics code to track conversions• Test graphics = 70% of results
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Photo Credit nan palmero Flickr
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What is Linked in ?The Six Degrees of Kevin Bacon
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• 100 Million members• Someone joins LinkedIn every second!
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START!
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Create a Great Profile
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Create a Great Profile
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Create a Great ProfileEdit ‘Public Profile’ Linkedin.com/in/JayBerkowitz
Professional Headline!
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Create a Great ProfileUse your ‘Professional Headline’
Professional Headline!
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Create a Great ProfileUse your 3 Links
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Create a Great ProfileGreat Summary with Keywords
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Include all Jobs
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Build your Network
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Build your Network
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LinkedIn Group ‘Boca Raton’
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LinkedIn Group ‘X-eDiets.com’
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Start A Group
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Recommend People
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Ask and Answer Questions
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• Complete your profile• Add jobs, links, keywords• Reconnect• Answer Questions!
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AskTheBuilder.com’s Tim Carter has used YouTube
search results to drive traffic!
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http://www.youtube.com/watch?v=LDyvcM0gcVs
How-To Videos
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Product Demonstration
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Video!
• Huge opportunity!• Product Demo, How-tos• Entertain, parody, comedy• Optimize for Search
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Twitter - 140 Character updates “personalized news feed”
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Twitter - What it is
Stats
Other Twitter users this member is following
Past tweets
Most recent tweet
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Follow people in your area TwitterGrader.com
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Follow people in your business WeFollow.com
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What is happening right now?www.Search.Twitter.com
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TweetDeck
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The Three E’s of Social Media – Educate‘How to get traffic to old blog posts…’
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The Three E’s - Entertain
4.3 million #7 celebrity
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The Three E’s - Engage www.Twitter.com/Iconic88
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• Follow people with commonalities• Listen first• Follow the 3 E’s
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Cascade Content!
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1. Great Networking = Relationships2. Help People! 3. Facebook Profiles and Pages4. Facebook beating Google5. LinkedIn Profile6. LinkedIn Answers7. Video8. Twitter 9. The 3 E’s of Social Media10. Cascade Content
Ten Things Every Marine Executive Needs to Know about Facebook and Social Networking
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1. Try 1 thing today!2. Be my friend! Facebook, Twitter
LinkedIn.com/in/jayberkowitz3. Speaking4. f/u5. (Slides)
Ten Things Every Marine Executive Needs to Know about Facebook and Social Networking
Jay Berkowitz www.TenGoldenRules.com