Ten Power-hour workshops from Patrick Bell

Power-hour workshops

A collection of one-hour workshops created, led and facilitated by Patrick Bell. Individually or collectively, these are designed as a short, sharp way to help established leadership teams remain fresh, innovative and forward-thinking in an ever changing business climate.

Power-hour workshopsproduced and presented by

Patrick Bell | Aythorpe Associates

Power-hour workshops | Introduction

A collection of one-hour workshops designed to help established leadership teams remain fresh, innovative and forward-thinking in an ever changing business climate. Sessions can be provided individually or as a series and typically provide an additional, lively dimension to Board, Management or Sales Meetings.

Each workshop delivers a short, sharp and catalytic message directly to your offices that challenges your team to consider progressive ways to accelerate sales, profit and value growth. They commence with an 18-minute film or presentation designed to open everyone’s minds, followed by a facilitated discussion on how these factors may be integrated into your organisation’s planning and growth.



Power-hour workshops | Snapshot

Sales and Profit Acceleration in the 21st Century

The Vision, Values and Branding Bonus

The Digital Marketing Dividend

Successful Social Selling

Build your Talent Brand

The Perpetuation of Innovation

Customer Experience Excellence

Niching and Positioning Online and Offline

The Growth Mindset vs Self-limiting beliefs

Big Data for Small and Medium Enterprises



Sales & Profit Acceleration in the 21st Century

As selling migrates from transaction to conversation and the lines between marketing and sales blur, the fundamental profit accelerators remain solidly in place.

Participants will be reminded of the core growth accelerators and provided with practical tips and tactics to leverage their use in today’s economy.



The Vision, Values and Branding Bonus

If you have never understood the power of branding to accelerate your sales and profits, then this one-hour workshop is for you.

This session provides tools and activities which will enable established teams to understand branding. It provides tools and activities to help you unlock and benefit from your brand’s power and value.



The Digital Marketing Dividend

This session provides a ‘plain English’ overview to the Digital Marketing spectrum in today’s business landscape; and an introduction to ways to use, manage and measure it.

Participants will benefit from an outline understanding of all the key channels open to them, and how they can be applied and measured within a cohesive digital strategy.



Successful Social Selling

Although a sub-sector of Digital Marketing, this stand-alone session helps those at the sharp-end to understand the practices and protocols of using social networks and associated tools across the sales function –from lead-generation to deal closure.

While covering all of the main social selling platforms, this session focusses on the use of LinkedIn for B2B sales and Facebook for B2C sales as examples of the scope of options available to companies seeking growth.



Build your Talent Brand

Organisations that inspire, attract, motivate and retain the best talent will always sidelinecompetitors who fail to.

This session will help you to both understand the importance of building a compelling Talent Brand, and introduce some actions to initiate the process.



The Perpetuation of Innovation

Steve Jobs observed that the first time many employees realise that their employer has stopped innovating is when they are made redundant. In the 21st Century, ideas are the key currency in business.

This session helps leadership teams to both recognise the importance of ideas and innovation and to establish cultures and practices that perpetuate innovative thinking and outcomes within their business.



Customer Experience Excellence

More than ever before, customers can get what they want, when they want it. If you can provide an excellent experience on time, every time, you will win.

This session highlights some good and bad examples examples and challenges those present to begin to introduce new tools and mindsets to create the leading Customer Experience Excellence model in your market.



Niching and Positioning - Online & Offline

The internet enables business to ‘broadcast’to billions of users worldwide, and at the same time to ‘narrowcast’ to the unique and individual prospects. But before you can use these tools, it is important to re-establish your niche/s.

This session uses established niching process to remind participants of the company’s positioning, and begins to explain how this has to be leveraged on the internet to generate engagement, enquiries and growth.



The Growth Mindset vs Self-limiting beliefs

All companies occasionally suffer trauma or turbulence. This can make it difficult to summon up the energy, confidence and actions needed to start to grow again. If you need to remind everyone of the power of positive attitude, this session will help.

Participants will be reminded of some well-known examples of triumph over adversity in business, and some personal examples of how the growth mindset, innovation and determination combine to achieve the seemingly unachievable.



Big Data for Small and Medium Enterprises

Big Data has a reputation for making big companies bigger at the expense of smaller ones. For smaller companies, with their roots in conventional markets, Big Data can appear ethereal and irrelevant.

This workshop provides a ‘plain English’ explanation what Big Data is and why your company needs to understand its impact on business and society today and in the immediate and longer term future.



Thank you. Contact:

Patrick Bell

M | 07769 707051

E | [email protected]

W | www.aythorpe.co.uk

L | patrickbellcouttswrittlegrowth



Ten Power-hour workshops from Patrick Bell

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