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Ten Key Considerations in the Selection of an Event Technology Partner
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19-Oct-2014 -
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Transcript of Ten Key Considerations in the Selection of an Event Technology Partner
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Ten Key Considerations in the Selection of an Event
App Vendor
Solutions for:
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Are you taking risks with your brand?• Any corporate event will have
considerable impact on the host’s brand
• However, many people select an app vendor without reference to the larger considerations that will determine the event’s success
• Asking yourself these five questions will help to ensure you make the right app vendor choice.
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Is the functionality a good fit for your needs?
• Do they offer a ‘match making’ service that will make introductions between contacts likely to be of interest to each other?
• Are you able to enhance engagement through pre-and post-event surveys and live polling?
• Are you able to configure the look and feel of your app to conform to brand guidelines?
Does your vendor provide the capabilities that will enhance your event?
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Does it integrate with your Registration Provider?You probably have an existing registration partner – it’s important that your app provider can work with them.
• Are they using open standards like the Open Rest API that make this process seamless?
• And can they point to previous engagements where they have successfully integrated with your registration partner?
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Is the vendor resourced to offer the support you need?
• If there is a bump in the road, how will this be addressed?
• A robust Implementation Methodology will minimise problems.
• If anything does go wrong, a dedicated Account Manager will quickly respond to issues.
• Local support is essential for rapid problem resolution.
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Are multi-device & multi-platform capabilities built in?
• Attendees will be bringing tablets and smartphones to the event
• These might be running Windows, Apple’s IOS or Android.
• Can you be sure you are able to support all of these platforms and devices?
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Can heavy lifting be done on a Desktop?A Web portal enables the bulk of attendees’ event planning to be done in a familiar desktop environment
• Meetings, sessions, stand visits and networking can be all be set up in advance in the office.
• This data can then be transferred to the mobile app for use at the event.
• All contact information, notes and session materials can be uploaded back to desktop for later reuse once attendees return to the office.
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Is there a proven ROI methodology?
• Can you use mobile banners, enhanced listings and sponsored messaging to capture the value of the real estate on a web portal /mobile app?
• Can you monitor networking activities and sell meeting and message ‘credits’ if attendees want greater use of these?
• Can heat-mapping capabilities identify the most heavily trafficked areas and allow you to charge premium prices for them?
Event technology shouldn’t be a cost but an investment capable of more than paying for itself if it is implemented properly and deployed in a timely fashion.
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Are security measures built into the solution? Much of the content at your event is going to be somewhat confidential so…
• If a device is lost, can you ensure its contents are inaccessible to unauthorized persons in a manner compliant with your information security policies?
• Can you segment access to materials based on e.g. seniority in the organization?
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Can you gather the necessary event intelligence?
• Can your vendor provide details on the most highly-attended sessions, the most highly-rated speakers, the topics that generated the most engagement?
• Do you have access to an experienced account manager that can sit down with you to evaluate the event’s success and share best practice?
You’ll want to know what worked – and what didn’t – in order to optimize future events.
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Will it deliver a first rate attendee experience?
• Does the app launch instantly by re-using registration data, is the navigation intuitive and the categories fine-tuned for easy search?
• Can the app provide the functionality that creates value for attendees – whether that is on-the-fly networking, messaging or gamification?
You will need a good user interface with the right functionality built into your solution.
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Can it cope with a multi-stream agenda?
• Can you use iBeacons or Wi-Fi to push session content to attendees which they can download to their desktop after the event for later re-use.
• Can you provide audience response tools – such as live polling and Q&A management via the attendees own handsets – even push slideware to those handsets in rooms where expensive audio/visual equipment can’t be justified?
Good event technology will help attendees navigate through a complex session structure
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GenieConnect Solutions• GenieConnect offers smart technology for professional
and corporate events. Our core promise is ‘Success. Delivered’ which we achieve through: Unrivalled breadth of offering; Robust Content Management System that brings all that
functionality into a single data engine; and Expert delivery encompassing dedicated account and project
management. • Much more than an event app vendor, GenieConnect is
focused on helping clients fulfil the potential of their events. Find out more at Genie-Connect.com
• Download the how to guide on which this presentation is based.
Solutions for: