Tempur-Pedic Model Closeout Savings Event -...

Tempur-Pedic® Model Closeout Savings Event SAVE UP TO $300 ON SELECT TEMPUR-CLOUD® COLLECTION MATTRESSES

January 29, 2014 through March 2, 2014

Tempur-Pedic® Model Closeout Savings Event SAVE UP TO $300 ON SELECT TEMPUR-CLOUD®

COLLECTION MATTRESSES

2014 Promotional Calendar - January through December

Questions regarding promotions or advertising materials should be directed to Tempur-Pedic Retail Marketing. Contact us via email: [email protected] or phone: 800-878-8889Advertising materials are available via our www.tempurpedicretailers.com website.

The Tempur-Pedic® 2014 Promotional Calendar is designed to drive more pre-sold premium consumers to your doors than ever before. All events will feature a full suite of integrated marketing tools (POP, print ad support, television animations and scripts, radio and social media copy, etc) available at tempurpedicretailers.com.

Importantly, Tempur-Pedic will continue to deliver strong national advertising support throughout 2014. The Tempur-Pedic team looks forward to working with you in 2014 to drive your business to its fullest potential.

© 2014 Tempur-Pedic Management, LLC. All Rights Reserved. REV 112513

Promotional Calendar2014

12/19/13 to 01/20/14Contour Model Closeout Event

Begin 12/16/13* Dealer Price Reductions

*On Select Contour Models While Supplies Last01/29/14 to 03/02/14Cloud Model Closeout EventBegin 01/21/14*Dealer Price Reductions

*On Select Cloud Models While Supplies Last

05/11/14 to 06/01/14Memorial Day EventNew Product Focus

06/22/14 to 07/13/14July 4th Event

08/17/14 to 09/07/14Labor Day Event

11/09/14 to 12/01/14Veterans Day & Black Friday Event

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Denotes major industry holiday

Q4 2014Q3 2014Q2 2014Q1 2014

TEMPUR-PEDIC | PREMIUM GROWTH • PIONEERING INNOVATION • PROFIT DOLLARS



Questions regarding promotions or advertising materials should be directed to Tempur-Pedic Retail Marketing. Contact us via email: [email protected] or phone: 800-878-8889Advertising materials are available via our www.tempurpedicretailers.com website.

Questions regarding promotions or advertising materials should be directed to Tempur-Pedic Retail Marketing Contact us via email: [email protected] or phone: 800-878-8889.

REV 9/4/13

1000 Tempur Way, Lexington, KY 40511 Phone 859-455-1000 Fax 859-514-4423 www.tempurpedic.com

Authorized Promotion Announcement and Requirements Tempur-Pedic® Model Closeout Savings Event Save up to $300 on Select TEMPUR-Cloud® Collection Mattresses Effective: January 29, 2014 through March 2, 2014 For a limited time, 1/29/14 through 3/2/14, Retailers may advertise a Model Closeout Event promotion for the following TEMPUR-Cloud® Collection models: TEMPUR-Cloud® Luxe, TEMPUR-Cloud® Supreme and TEMPUR-Cloud® Select. Retailers will receive reduced wholesale pricing on these mattresses starting 1/21/14. See the TEMPUR-Cloud®

Collection Closeout Event Price List for details. Following you will find additional details and requirements for effectively advertising this opportunity while adhering to Tempur-Pedic’s Advertising Requirements. • You must use the approved headline/callout to advertise this promotion. The asterisk and associated "legal

disclaimer" must be included in a reasonably conspicuous manner each time that the approved headline/callout appears. No variations of this wording are permitted absent prior written approval.

Tempur-Pedic® Model Closeout Event TEMPUR-Cloud® Collection Save up to $300 on Select Models*

While Supplies Last

*Offer valid January 29, 2014 through March 2, 2014 while supplies last. Maximum savings of $300 requires purchase of a King or Cal King TEMPUR-Cloud® Luxe - Save $200 on Queens, $150 on Doubles, Twins and Twin Longs. Save up to $200 on TEMPUR-Cloud® Supreme and TEMPUR-Cloud® Select - $200 on Kings and Cal Kings, $150 on Queens, $100 on Doubles, Twins and Twin Longs. Not valid on previous purchases or orders placed prior to January 29, 2014.

• The asterisk and details should be included on the advertisement for clarification of the offer and should be displayed

exactly as shown. If it is impractical to include the asterisked language in the advertisements itself, it is acceptable to state, “See store for details” and to post the same detail clarification in the store in a reasonably conspicuous manner.

• Retailers will receive reduced pricing on TEMPUR-Cloud® Luxe, TEMPUR-Cloud® Supreme and TEMPUR-Cloud®

Select mattresses purchased 1/21/14 until inventory is depleted. Inventory will be available while supplies last after 3/2/14. Please see the TEMPUR-Cloud® Collection Model Closeout Event Price List for additional details.

• This promotion may ONLY be advertised if the retailer has remaining stock on hand and the TEMPUR-Cloud®

models are displayed on the majority of the retailer's floors. • Using headlines, callouts and/or copy that use the word “SALE” or would lead consumers to think there is a “SALE” on

all Tempur-Pedic products is prohibited. • An ongoing gift-with-purchase offer MAY be advertised alongside this national promotion offer. However, the

value of the gift-with-purchase (GWP) should not exceed $300 and you MAY NOT combine the dollar value of these offers in an advertisement. You MAY NOT advertise a “Save up to $600 on Tempur-Pedic®” message.

Authorized Promotion Announcement



Every Day Pricing Event Pricing

Product Size Item # SRP Cost SRP CostConsumer Savings

TEMPUR-Cloud® Select Twin 10235210 $1,399 $644 $1,299 $598 $100

TEMPUR-Cloud® Select Twin Long 10235220 $1,499 $690 $1,399 $644 $100

TEMPUR-Cloud® Select Double 10235230 $1,749 $805 $1,649 $759 $100

TEMPUR-Cloud® Select Queen 10235250 $1,899 $874 $1,749 $805 $150

TEMPUR-Cloud® Select King 10235270 $2,499 $1,150 $2,299 $1,058 $200

TEMPUR-Cloud® Select Dual King (2)10235220 $2,998 $1,380 $2,798 $1,288 $200

TEMPUR-Cloud® Select CA King 10235280 $2,499 $1,150 $2,299 $1,058 $200

TEMPUR-Cloud® Select Dual CA King (2)10235290 $2,998 $1,380 $2,798 $1,288 $200

TEMPUR-Cloud® Supreme Twin 10240110 $1,849 $832 $1,749 $787 $100

TEMPUR-Cloud® Supreme Twin Long 10240120 $1,949 $877 $1,849 $832 $100

TEMPUR-Cloud® Supreme Double 10240130 $2,149 $967 $2,049 $922 $100

TEMPUR-Cloud® Supreme Queen 10240150 $2,399 $1,080 $2,249 $1,012 $150

TEMPUR-Cloud® Supreme King 10240170 $2,899 $1,305 $2,699 $1,215 $200

TEMPUR-Cloud® Supreme Dual King (2)10240120 $3,898 $1,754 $3,698 $1,664 $200

TEMPUR-Cloud® Supreme CA King 10240180 $2,899 $1,305 $2,699 $1,215 $200

TEMPUR-Cloud® Supreme Dual CA King (2)10240190 $3,898 $1,754 $3,698 $1,664 $200TEMPUR-Cloud® Supreme Dual CA King (2)10240190 $3,898 $1,754 $3,698 $1,664 $200

TEMPUR-Cloud® Luxe Twin Long 10245120 $3,049 $1,370 $2,899 $1,303 $150

TEMPUR-Cloud® Luxe Queen 10245150 $3,699 $1,665 $3,499 $1,575 $200

TEMPUR-Cloud® Luxe King 10245170 $4,299 $1,937 $3,999 $1,802 $300

TEMPUR-Cloud® Luxe Dual King (2)10245120 $6,098 $2,740 $5,798 $2,606 $300

TEMPUR-Cloud® Luxe CA King 10245180 $4,299 $1,937 $3,999 $1,802 $300

TEMPUR-Cloud® Luxe Dual CA King (2)10245190 $6,098 $2,740 $5,798 $2,606 $300

Authorized Promotion - Price List

TEMPUR-Cloud® Model Closeout Event: 1/29/14 thru 3/2/14Dealer Costs Effective: Beginning 1/21/14 while supplies last ( guaranteed thru 3/2/14)

TEMPUR-Cloud® Model Closeout Event

Dealer Price ListDealer Price List



Retailer Ads - Full Page

Full Page Ad 10.75" x 11"

Ad SupportPrint, Radio and TV ad support are available via our www.tempurpedicretailers.com website.

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Ongoing Service Offers: These service offers can be ongoing, and can be advertised alongside a qualifying Ongoing Gift-With-Purchase Offer or any Periodic National Promotion Offer. You may not advertise a dollar value to these offers.

We strongly encourage you to include a financing offer when possible as they typically generate very positive consumer response.See the Advertising, Website, and Digital Marketing Requirements for Gift-With-Purchase Offers and additional information.

• Free Delivery• Free Information• Free Set-Up

• Free Try-Out (Comfort Guarantee)• Free Removal of Old Bedding• Special Financing (either short-term or extended term)• Free Rest Test

*Offer valid January 29, 2014 through March 2, 2014 while supplies last. Maximum savings of $300 requires purchase of a King or Cal King TEMPUR-Cloud® Luxe - Save $200 on Queens, $150 on Doubles, Twins and Twin Longs. Save up to $200 on TEMPUR-Cloud® Supreme and TEMPUR-Cloud® Select - $200 on Kings and Cal Kings, $150 on Queens, $100 on Doubles, Twins and Twin Longs. Not valid on previous purchases or orders placed prior to January 29, 2014. © 2014 Tempur-Pedic Management, LLC. All rights reserved.

SERVICE OFFERSee below for approved offers.

Include your terms and conditions here.





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TEMPUR-Cloud COLLECTION

SAVE UP TO $300 Available while supplies last

FPO



Retailer Ads - Full Page


Full Page Ad 10.75" x 11"

DE

ALE

RIM

PR

INTD

EA

LER

IMP

RIN

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Ongoing Service Offers: These service offers can be ongoing, and can be advertised alongside a qualifying Ongoing Gift-With-Purchase Offer or any Periodic National Promotion Offer. You may not advertise a dollar value to these offers.

We strongly encourage you to include a financing offer when possible as they typically generate very positive consumer response.See the Advertising, Website, and Digital Marketing Requirements for Gift-With-Purchase Offers and additional information.

• Free Delivery• Free Information• Free Set-Up

• Free Try-Out (Comfort Guarantee)• Free Removal of Old Bedding• Special Financing (either short-term or extended term)• Free Rest Test








Save up to $300 onTEMPUR-Cloud® Luxe

Save up to $200 onTEMPUR-Cloud® Supreme

Save up to $200 onTEMPUR-Cloud® Select

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SAVE UP TO $300 Available while supplies lastFPO



Retailer Ads - Color Drop-Ins


Drop-In4.75" x 2.25"

Drop-In2.39" x 4.5"

*See store for details. © 2014 Tempur-Pedic Management, LLC. All rights reserved.

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*See store for details.© 2014 Tempur-Pedic Management, LLC.

All rights reserved.

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Small Horizontal Ad10.75" x 3"

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FPO



Retailer Ads - Color Drop-Ins


Large Horizontal Ad10.75" x 4"

Large Horizontal Ad10" x 4"


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POP Components

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Table Tent(3 Per Kit)10" x 13". Begin displaying 1/29/14 while supplies last.

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Price Booklet (2 Per Kit)8.5" x 7"Begin using 1/294.

NOTE: FOR RSA USE ONLY

NOTE: TENTS ARE BED SPECIFIC. PLEASE PLACE ON THE APPROPRIATE MATTRESS ON YOUR FLOOR.

*Offer valid January 29, 2014 through March 2, 2014 while supplies last. Maximum savings of $300 requires purchase of a King or Cal King TEMPUR-Cloud® Luxe - Save $200 on Queens, $150 on Doubles, Twins and Twin Longs. Save up to $200 on TEMPUR-Cloud® Supreme and TEMPUR-Cloud® Select - $200 on Kings and Cal Kings,$150 on Queens, $100 on Doubles, Twins and Twin Longs. Not valid on previous purchases or orders placed prior to January 29, 2014.

© 2014 Tempur-Pedic Management, LLC. All Rights Reserved.

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Poster (1 Per Kit)22" x 28". Begin displaying 1/29/14 while supplies last.

Circular Hang Tags (3 Per Kit)6.5" diameter. Begin displaying 1/29/14 while supplies last.

Twin SAVE $100

Twin Long SAVE $100

Double SAVE $100

Queen SAVE $150

King/CA King SAVE $200

Split King/CA King SAVE $200

on TEMPUR-Cloud® Select mattresseswhile supplies last

*Offer valid January 29, 2014 through March 2, 2014 while supplies last. Maximum savings of $300 requires purchase of a King or Cal King TEMPUR-Cloud® Luxe - Save $200 on Queens, $150 on

Doubles, Twins and Twin Longs. Save up to $200 on TEMPUR-Cloud® Supreme and TEMPUR-Cloud® Select - $200 on Kings and Cal Kings, $150 on Queens, $100 on

Doubles, Twins and Twin Longs. Not valid on previous purchases or orders placed prior to January 29, 2014.


*SAVE UP TO $200





Twin —

Twin Long SAVE $100

Double SAVE $100

Queen SAVE $150



on TEMPUR-Cloud® Supreme mattresseswhile supplies last

*SAVE UP TO $200





Twin —

Twin Long SAVE $150

Double SAVE $150

Queen SAVE $200



on TEMPUR-Cloud® Luxe mattresseswhile supplies last

*SAVE UP TO $300

on TEMPUR-Cloud® Select

*SAVE UP TO $200

on TEMPUR-Cloud® Supreme

*SAVE UP TO $200

on TEMPUR-Cloud® Luxe

*SAVE UP TO $300

NOTE: CIRCULAR TAGS ARE BED SPECIFIC. PLEASE PLACE ON THE APPROPRIATE MATTRESS ON YOUR FLOOR.


COLLECTION MATTRESSESPOP Components



Email Blast and Landing Page

Landing Page

After clicking the email, this is where all the details involving the event can be seen.

Email Blast

IMPORTANT: Email blasts must be used in conjunction with a landing page listing the complete promotional details.






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CLICK HERE

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RetailerTempur-Pedic® PromotionJanuary 29, 2014Customer

DISCLAIMER LANGUAGE: * *Offer valid January 29, 2014 through March 2, 2014 while supplies last. Maximum savings of $300 requires purchase of a King or Cal King TEMPUR-Cloud® Luxe - Save $200 on Queens, $150 on Doubles, Twins and Twin Longs. Save up to $200 on TEMPUR-Cloud® Supreme and TEMPUR-Cloud® Select - $200 on Kings and Cal Kings, $150 on Queens, $100 on Doubles, Twins and Twin Longs. Not valid on previous purchases or orders placed prior to January 29, 2014. © 2014 Tempur-Pedic Management, LLC. All rights reserved.



Video Drop-Ins / Animations


Animation


Animation 7 SEC

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SAVE UP TO $300 *Offer valid December 26, 2013 through January 20, 2014 while supplies last. See store for details. © 2013 Tempur-Pedic Management, LLC. All rights reserved. *Offer valid December 26, 2013 through January 20, 2014 while supplies last. See store for details. © 2013 Tempur-Pedic Management, LLC. All rights reserved. *Offer valid December 26, 2013 through January 20, 2014 while supplies last. See store for details. © 2013 Tempur-Pedic Management, LLC. All rights reserved.

modelcloseout

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VO: SAVE UP TO $300 ON SELECT TEMPUR-CLOUD® COLLECTION MATTRESSES WHILE SUPPLIES LAST. SEE STORE FOR DETAILS.

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SUGGESTED VOICEOVER:

SAVE UP TO $300 ON SELECT TEMPUR-CLOUD® COLLECTION MATTRESSES WHILE SUPPLIES LAST. SEE STORE FOR DETAILS.

Animation 15 SEC

See store for details. © 2013 Tempur-Pedic Management, LLC. All rights reserved.

modelcloseout

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VO: SAVE UP TO $300 ON SELECT TEMPUR-CLOUD® COLLECTION MATTRESSES DURING THE TEMPUR-PEDIC® MODEL CLOSEOUT EVENT.

FIND YOUR PERFECT TEMPUR-PEDIC® MATTRESS AND SAVE UP TO $300 WHILE SUPPLIES LAST. SEE STORE FOR DETAILS.

*Offer valid December 26, 2013 through January 20, 2014 while supplies last. See store for details. © 2013 Tempur-Pedic Management, LLC. All rights reserved.

TEMPUR-Contour COLLECTION


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modelcloseout

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RETAILERLOGO

modeloseoutEVENT

RETAILERLOGO

*See store for details. © 2013 Tempur-Pedic Management, LLC. All rights reserved.*See store for details. © 2013 Tempur-Pedic Management, LLC. All rights reserved.

RETAILERLOGO

See store for details. © 2013 Tempur-Pedic Management, LLC. All rights reserved.

modelcloseout

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TEMPUR-CloudCOLLECTION



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TEMPUR-CloudCOLLECTION


VOICEOVER SCRIPT:SAVE UP TO $300 ON SELECT TEMPUR-CLOUD® COLLECTION MATTRESSES DURING THE TEMPUR-PEDIC®

MODEL CLOSEOUT EVENT. FIND YOUR PERFECT TEMPUR-PEDIC® MATTRESS AND SAVE UP TO $300 WHILE SUPPLIES LAST. SEE STORE FOR DETAILS.



TV / Radio Scripts


TEMPUR-Cloud® CLOSEOUT EVENT TV / RADIO SCRIPT:

5-7 SECOND:Save up to $300 on select TEMPUR-Cloud® Collection mattresses while supplies last.

See store for details.

Save up to $300 on select TEMPUR-Cloud® Collection mattresses during the

Tempur-Pedic® Model Closeout Event. Find your perfect Tempur-Pedic® mattress

and save up to $300 while supplies last. See store for details.

15 SECOND:

Hurry in to (Retailer name) today and save up to $300 on select TEMPUR-Cloud® Collection

mattresses during the Tempur-Pedic® Model Closeout Event. Every Tempur-Pedic® mattress

is designed to adapt to your body to deliver your best night’s sleep. Why wait? Take advantage

of the Tempur-Pedic® Model Closeout Event and save up to $300 while supplies last.

(Retailer location information.) See store for details.

20 SECOND:

Come in today and save up to $300 on select TEMPUR-Cloud® Collection mattresses

during the Tempur-Pedic® Model Closeout Event. Every Tempur-Pedic® mattress is designed

to adapt to your body to deliver your best night’s sleep. Why wait? Hurry in to take advantage

of the Tempur-Pedic® Model Closeout Event and save up to $300 while supplies last.

See store for details.

PRODUCED 20 SECOND:



Social Media


Visit (Retailer name) today and save up to $300 on select Tempur-Pedic® mattresses

during the Tempur-Pedic® Model Closeout Event. Hurry in, supplies are limited.

Get your best night’s sleep and save up to $300 on Tempur-Pedic® mattresses during

the Tempur-Pedic® Model Closeout Event. Supplies are limited, so visit (Retailer name) today.

TEMPUR-Cloud® CLOSEOUT EVENT SOCIAL MEDIA UPDATES

Below are suggested copy points for your Facebook page and/or Twitter feed.



Billboard/Outdoor Ad Support

Billboard Ad


model closeout EVENT SAVE UP TO*$300

STORE INFO HERE

Better Bed. Better You.

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STORE INFO HERE

Better Bed. Better You.

WHILE SUPPLIES LAST

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Postcards

11" x 6" Postcard

Front

Back


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Non-ProfitOrganizationU.S. Postage

PAIDPalo Alto, CAPermit No. 29

JOHN SMITH12345 MAIN STREET

BROOKLYN, NY 11201

DEALER IMPRINT

SERVICE OFFERSee retailer agreement forapproved Service Offers.

SERVICE OFFERSee retailer agreement forapproved Service Offers.





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