15th Edition September 2015

Temporary vs. Permanent POP Displays

1. What is the objective? Do I want to launch a new product? Do I need to promote a trial run, an out-of-stock item, or just show off my brand’s image?

2. How long should the program last? 4-6 weeks? 7-12 weeks? Longer?

A retail display must communicate vital information to the consumer, including position, value, and an overall image to encourage consumers to buy. Consumers want to touch, experience, and connect to a

product; therefore a custom display is a necessity to retailers and marketers alike. There are two types of point-of-purchase displays that a retailer can choose from. Which type best fits your brand?

A Temporary POP DisplayThe first is a temporary display. This type of display is designed for a period of 4-12 weeks and is usually corrugated (cardboard) material with a screen, flood, or litho print graphics. They are designed for one use only, and are effective way to communicate a low-cost brand position.

Designing and manufacturing custom point-of-purchase displays since 1974www.sharndisplays.com

With so many choices in the retail merchandising world, it is no wonder retailers and product marketers are not sure where to start when it comes to making decisions about a point-of-purchase display. From simple branding, to color and material types and kinds, heads start to spin and ideas seem to run wild when the possibilites are endless. In order to better understand what type of display fits your brand and product’s needs, you may need to ask yourself some basic questions about your retail display. Ask yourself and your team:

Pros- Light weight, versatile, used for a specific objectiveCons- Short life cycle, high tooling price, low perceived value

A Permanent POP DisplayThe second type of display is permanent. These displays are designed for a period of 12-52 weeks and are made with more durable materials. This is Sharn’s speciality! These types of displays have unlimited potential in terms of design, materials, and functionality. Plastic, wood, and metal are just some of the strong materials used in the construction of these displays in order to capture the brand’s positioning and essence.

Pros: Claims retail territory, cost effective life cycle, increased market share, unique to productCons- Higher upfront costs, longer planning time for proper engineering and prototyping

In Summary: When considering your retail display strategy, there are many factors to conside. It’s not just a temporary or permanent home for your products, it’s where they get sold!

Being a custom retail manufacturer in

Frankfort, IL, we have to stay up-to-date with the

trends happening in the world of fashion. Because

our customers have products that need trendy

displays, we have to know the styles and themes that

are considered “in.” On the other hand, being a

small(er) town in the south suburbs of Chicago, it’s

hard to see and be exposed to these trends when you

are not directly in the city or in New York. These

“trends” for men are what NY fashion weeks says

are “in” for the Fall of 2015. Would you rock these

outfits or take a hard pass?

1. 70’s Rock-

Employee Spotlight

O n e t h i n g p e o p l e m a y

F a v o r i t e F o o d

Lloyd Weddington | Machinist

Wa n t s t o t r a v e l t o . . .

D o g s o r C a t s ?

Steak

Chili’s

The Chicago Bears

Hawaii

Dogs

L l o y d ’ s f a v o r i t e m a t e r i a l

t o w o r k w i t h i s . . .

Drive his race car Metal

>>CONTD FROM PAGE 1

F a v o r i t e S p o r t s Te a m

5 Trends in Men’s Fashion (according to NY Fashion Week 2015)

F a v o r i t e R e s t a u r a n t

F a v o r i t e t h i n g t o d o o u t s i d e

He’s a musician-- He plays

By: Stephanie Shostok

n o t k n o w a b o u t L l o y d i s . . .

bass, piano, horns and more!

2. Military 3. Evening Glamour

4. Vinyl Revival 5. Bold Plaid

o f S h a r n i s . . .

A Fall “Display”Project!

11 Things Really Successful People Never Stop Doing (Ever)

Did You Know?

@SharnDisplays

www.facebook.com/SharnEnterprises

Let’s Be Social!

Sharn Enterprises, Inc

willing to help others.

7. ...Failing- There is no failure without trying-- but there is also no success without being willing to risk failure.

8. ...Adventuring- This can mean traveling, having new life experiences, or just doing something outside your comfort zone.

9. ...Loving- Successful people know that a life full of love is simply better. 10. ...Prioritzing- Successful people are usually successful at more than one thing. You don’t accomplish multiple objectives without deciding which to do first.

11. ...Accomplishing- Truly successful people know that you can’t build a reputation on things you’re planning to do in the future.

1. ...Laughing- There are many times to be serious, but successful people understand there is humor to be found in nearly any situation.

2. ...Learning- Successful people are always challenging themselves and learning something new.

3. ...Listening- Hearing what other people have to say is vital to personal success.

4. ...Asking- Active listening combines listening and learning into a very strategic tactic.

5. ...Empathizing- No successful person has ever led a team, sold to a customer, or inspired an audience without being able to picture himself/herself into others’ shoes.

6. ...Giving- Before you ask others for help, you have to show you’re

Check us out on...Sharn wants you to get crafty for fall by making your own little “display.” Get into the autumn spirit by making these mason jar candle holders!

1. What You’ll Need: 1. Leaves (Real or Fake) 2. Sponge Brush 3. Mason Jar 4. Mod Podge

2. Steps: Take each leaf one by one and lay onto outside of mason jar. Spread a thin film of Mod Podge onto leaf. Once mason jar is covered with leaves, let dry for 4 hours.

3. Finish: Once dry, place tea lights or electric tea lights into mason jars. Taa-Daa!

At least 6 films have “September” in their title-more than any other month!

g

Display of the Month

Check out these matching counter and floor jewelry displays we made for WYO Horse. The type of wood chosen gives it

a high-end look, perfect for high-end retailers! Are you interested in a display like this for your products? Contact Sharn Enterprises, Inc. for a quote! Call 815-464-9715 or

email info_requests@sharndisplays.com.

Mini Pinterest! Search for “Sharn Enterprises, Inc.” on Pinterest to keep up with POP industry trends!

President’s Corner“Is Anyone Concerned Yet?” Wooden Jewelry Displays (Floor and Counter)

Monday August 24th, 2015 was a terrible day in the stock market. At one point in the day, the Dow Jones Industrial

average dipped 1089 points. The S & P and the NASDAQ also fell proportionately.

The reason behind all of this can be summed up in one word, “China.” The world’s second largest economy moved two weeks ago to devalue its currency (The Yuan) because of

weakness in its economic forecast. In a flight to safety traders bought “Good Old” United States Treasury bonds!

As I write this on Tuesday August 25th, the market is beginning to somewhat recover. For our sake, let’s hope it

continues. My point here is that we should all be a little concerned about our growing dependence on China, and we

should do what we can to move more of our businesses and jobs back to the United States. That’s the real solution, not

“tinkering” with the value of our individual currencies or interest rates.

-Roger Wandersee President, Sharn Enterprises, Inc.

“A Proud American Manufacturer”